Prior to the change, it was Alpha's lowest rated station in the cluster.
The latest book was released on August 8, 2025.
Yup. It's been the laggard of the cluster for years, dating back to its Hot AC days as Mix 106.3.
The change to (mostly) 90's rock as 106.3 The Core produced decent numbers for about a year to maybe 18 months. The numbers have since slid quite a bit since peaking.
A lot of people in the region love Z93, the heritage Active Rock outlet. That station has always featured a local morning show and is very visible in the community.
I've found the length of the commercial breaks on both Z93 and The Core to be unbearable at times, with The Core being a slightly worse offender. (Disclaimer: I've not listened to WKQZ online for at least a year.)
I've not come across another Rock station anywhere in the state that packs as many commercials in a typical hour as those two stations. I've always found commercial break length on WRIF, WGRD, Q106, Banana 101.5, WIRX, 89X, and Rock 105/95.5 to be reasonable.
Saginaw / Bay City never had anything resembling an alternative rock station at the format's zenith in the 90s, so it's interesting to me that the market is finally getting one in the year 2025. (Midland was perhaps within range of CMU's Modern Rock 91.5, but I am unsure. WMHW increased power and became a Class C3 at some point within the past 25 years and certainly reaches Midland these days, but the format is now AAA.)