With Connoisseur Media eventually taking over Alpha Broadcasting any thoughts on what they might do in Columbia? I would say The Big DM and Hot 103.9/93.9 are safe, but the rest are crapshoot! What format could they try that might get listeners? Let's arm chair PD!!!
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Connoisseur Media
- Thread starter CrazeeCarroll2
- Start date
102.3 is salvageable but needs work to differentiate it more from WOMG and WLTY IMO.
93.5 has been a complete and utter failure as a CHR. The market can’t support two, and WNOK has that audience locked down. They also tried Hot AC, but WTCB also tried that without any success. My suggestion for 93.5 would be to move 99.7’s alt programming back to 93.5 as Alt 93.5 and resurrect The Palm on 99.7.
93.5 has been a complete and utter failure as a CHR. The market can’t support two, and WNOK has that audience locked down. They also tried Hot AC, but WTCB also tried that without any success. My suggestion for 93.5 would be to move 99.7’s alt programming back to 93.5 as Alt 93.5 and resurrect The Palm on 99.7.
Connoisseur is not going to be making massive programming changes. They're going to be focusing on boosting sales teams and revenue generation.
The addition of their Anna & Raven morning show to WARQ is about as far as major programming changes will go.
The addition of their Anna & Raven morning show to WARQ is about as far as major programming changes will go.
Lance it will be interesting to see what will happen. Maybe I'm crazee, but as of late WMFX, and WARQ are afterthought in the Columbia cluster.
Remember, again, that cluster strategies involve covering and not duplicating sectors of a market as they are generally sold in packages of two or more stations.
For example, iHeart in LA does not sell KOST for adult women. They sell KIIS and KOST and KBIG as a package, with a combined rate. So not every station has to "be #1" to get on buys. In fact, many cases of having one three stations at different places in the Top 12 to 15 can easily get you on a buy if the CPP is right.
This has been true going back as long as multi-station clusters have existed. I sold my Hot AC, my Beautiful Music and my Classical FMs in the later 60's as a group. The first two were #1 and #2 in upper income, but the classical one was a "no show". But it tagged along and got buys because we packaged all three.