WRKO adding Rush and shuffling the deck chairs is just another indication of how unimaginative radio has become. Why is it that in a liberal city like Boston where they haven't had a Republican mayor in over 60 years, do we have all conservative talk radio. Any wonder why the ratings are weak for WTKK and WRKO? Because people clearly are sic of hearing the same broken record of topics day after day ( Obama etc.). Conservative talk radio has become so predictable and most importantly , not entertaining. There used t be a time where you could hear a variety of topics and subjects on talk radio, with a non biased presentation. And why so serious all the time. Don't listeners like to laugh and be entetained? I think they do, that's why the majority of all the successfull and highest rated shows in AM drive are talk based humor driven shows ( Matty, Toucher and Rich, and back in the day Stern). Two different genres and demos, yet the same thing in common...humor. That's one of the main ingredients missing in talk radio today. Why is it that morning drive shows on talk stations never do well in the ratings? Because nobody wants to be innundated with heavy issues or political talk on the way to work. Until a programmer with vision figures out what listeners REALLY like to listen to regarding spoken word, you'll keep getting the same old, same old. It's boring, and the ratings reflects that notion.