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"Construction" sounds on Jack drop

I

IndigoCoyote

Guest
Sometime over the weekend, I heard a bit on Jack where you heard constuction (hammer and saws mostly) sounds for about 4 seconds, then a female voice "Jack, what are you doing?" Any ideas what this means?

I am hopeful in meant they are looking to make it into a big boy station with real air talents and everything. Or, maybe the idea is to blow it up once again, sending CBS Seattle back into the format closet, banging around in the dark until they find something else cheap and temporarily a ratings winner.

Guesses? Or am I readin' too much into one 5 second drop?
 
IndigoCoyote said:
Sometime over the weekend, I heard a bit on Jack where you heard constuction (hammer and saws mostly) sounds for about 4 seconds, then a female voice "Jack, what are you doing?" Any ideas what this means?

I am hopeful in meant they are looking to make it into a big boy station with real air talents and everything. Or, maybe the idea is to blow it up once again, sending CBS Seattle back into the format closet, banging around in the dark until they find something else cheap and temporarily a ratings winner.

Guesses? Or am I readin' too much into one 5 second drop?
Click to expand...

He's most likely just remodeling the website...
In any case, gotta love stunting. ;D
 
Are there any actual studies of matching station formats with and without on-air personalities that measure not just ratings, but actual profitability normalizing for the difference based on on-air staff cost? - Within a market of course.

I don't think the JACK format lends itself to this in our market. Has this been done?

I only ask because I'm not the least bit convinced that from a raw profitability standpoint one has to get 'on air talent to become one of the big boys'.
 
It could very well be the addition of jocks. In Canada, most JACK's have jocks and they're successful. The only one that doesn't is in Toronto and it's not successful to say the very least. Rumour is they'll have jocks in a few weeks.
 
We have a Bonneville Jack-wannabe station in San Francisco, MAX-FM. Compared to the Jack stations I've heard, MAX is sort of Jack-lite in their musical approach. They started out with jocks and then wound up dumping them. Didn't make much difference in ratings either way. They've been amazingly unsuccessful both ways. The problem with their airstaff was they didn't really let them do much other than backsell songs and be very generic. I've never heard any of the Canadian Jack stations, but I imagine that if you had high personality jocks with that format it would work really well. Of course that would actually cost money, sooooo...
 
I guess I was being a bit of a crank when I was talking "big-boy" smack. I have listened to and admired Jack in Vancouver, and was hoping that maybe some dynamic talent might actually help it differentiate from just an ipod screwed into the side of a transmitter. It is my feeling that any station with music only (possibly classical excluded), and especially an oldies based format, is tanking in 18 months. Or less. But if that's all you need for now until the next format on the magic format wheel comes around, then it fits the corporate needs. 96.5 Seattle is a 40 year black hole, anyway. With occasional brilliant patches.
 
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