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Consultus ...no it's not a new car from Buick

K

killawatt

Guest
Consultus ...no it's not a new car from Buick

A consultant is a professional who provides expert (important word) advice in a particular domain or area of expertise such as accountancy, technology, the law, human resources, marketing, medicine, finance, public affairs, communication, or more esoteric areas of knowledge, for example engineering of different kinds, scientific specialties such as materials science, instrumentation, avionics, and stress analysis.

Having an opinion doesn't make someone a consultant...it usually helps to have a track record with a few wins under your belt.
 
Re: Consultus ...no it's not a new car from Buick

> A consultant is a professional who provides expert
> (important word) advice in a particular domain or area of
> expertise such as accountancy, technology, the law, human
> resources, marketing, medicine, finance, public affairs,
> communication, or more esoteric areas of knowledge, for
> example engineering of different kinds, scientific
> specialties such as materials science, instrumentation,
> avionics, and stress analysis.
>
> Having an opinion doesn't make someone a consultant...it
> usually helps to have a track record with a few wins under
> your belt.
>
I would have to assume that this is a result of my words to Scott St. John concerning his recent exit from the biz. For the record, Scott had more wins under his belt in his early 20's than some PD's will see in an entire career. He hed one heck of a run with WPRR. And well...if you're picking on me again, may I suggest you go dig out some of those old Arbitron books from my run at 103 and let the numbers decide. There are those who will tell you that I held my own in my day when I did this full-time.

If you think your consultant is not sharing an "opinion" with you when he offers you guidance on direction, format clocks, talent, etc., you are sadly mistaken. Thats all it is...an opinion based on his/her knowledge and experience. As for what makes one better than another...that depends on what the station's owner is looking for in a consultant in the first place and whether or not the consultant delivers on what they said they'd do.

And concerning the use of the word "expert"...what constitutes an expert in your mind? If it is winning book after book for example, we all know in this market thats 90% luck, 8% voo-doo magic and 2% real know-how. Unless you're the Frog or 3-WZ, no one else seems to have that magic act worked out anyway.

Steve Hilton
 
Frog & 3-WZ

In the posting below Steve Hilton says: "If it is winning book after book for example, we all know in this market thats 90% luck, 8% voo-doo magic and 2% real know-how. Unless you're the Frog or 3-WZ, no one else seems to have that magic act worked out anyway."

Is luck truly what separates Froggy & 3-WZ from the rest of the stations in State College? Just "2 percent real know-how?" Are those folks that dumb? And that untalented? Are those two stations the product of high-powered out-of-town consultants? Do the local employees just follow someone else's blueprint and read liner-cards written by "experts?"

Froggy has the whole Forever organization behind them, right? Who's doing the thinking for 3-WZ? And how can they do so well with just one station when Forever has so many?

These are actually things that get talked about among Telecom geeks on campus. Anybody got any ideas on the subject to enlighten us?
 
Re: Frog & 3-WZ

your answer...It’s better to be consistently mediocre than sporadically great.



> In the posting below Steve Hilton says: "If it is winning
> book after book for example, we all know in this market
> thats 90% luck, 8% voo-doo magic and 2% real know-how.
> Unless you're the Frog or 3-WZ, no one else seems to have
> that magic act worked out anyway."
>
> Is luck truly what separates Froggy & 3-WZ from the rest of
> the stations in State College? Just "2 percent real
> know-how?" Are those folks that dumb? And that untalented?
> Are those two stations the product of high-powered
> out-of-town consultants? Do the local employees just follow
> someone else's blueprint and read liner-cards written by
> "experts?"
>
> Froggy has the whole Forever organization behind them,
> right? Who's doing the thinking for 3-WZ? And how can they
> do so well with just one station when Forever has so many?
>
> These are actually things that get talked about among
> Telecom geeks on campus. Anybody got any ideas on the
> subject to enlighten us?
>
 
And the real answer is...

C'mon, man. What a cop-out. "It's better to be consistently mediocre than sporadically great." That's nonsense. That's BS from somebody who apparently can't beat them. If it was THAT easy, you'd be kicking their asses, right?

I'll contribute this much. Froggy does have some advantages. The biggest FM signal in the region, and no format competitor in either Altoona or State College. But they also play the right music--the songs the Country audience wants to hear... they don't overload with commercials (something that would be pretty easy to do, with their fabulous ratings; and something they must be tempted to do, considering the lack of direct competition)... and they've developed a very strong, unique identity--branding.

3WZ doesn't have it as easy. Small signal--a 3,000 watt Çlass A. And though they don't have a direct Hot AC competitor (they chased Beaver out of the format a year or so ago), they do have plenty of indirect (CHR, AC, and Classic Hits/Rock) competition. Maybe one of their advantages is that they can focus all their energies--and money--on one station. And it doesn't sound like they're trying to run it on the cheap...

Anybody else? Or do you all really think these guys have just lucked into their success?

> your answer...It’s better to be consistently mediocre than
> sporadically great.
>
>
>
> > In the posting below Steve Hilton says: "If it is winning
> > book after book for example, we all know in this market
> > thats 90% luck, 8% voo-doo magic and 2% real know-how.
> > Unless you're the Frog or 3-WZ, no one else seems to have
> > that magic act worked out anyway."
> >
> > Is luck truly what separates Froggy & 3-WZ from the rest
> of
> > the stations in State College? Just "2 percent real
> > know-how?" Are those folks that dumb? And that untalented?
>
> > Are those two stations the product of high-powered
> > out-of-town consultants? Do the local employees just
> follow
> > someone else's blueprint and read liner-cards written by
> > "experts?"
> >
> > Froggy has the whole Forever organization behind them,
> > right? Who's doing the thinking for 3-WZ? And how can they
>
> > do so well with just one station when Forever has so many?
>
> >
> > These are actually things that get talked about among
> > Telecom geeks on campus. Anybody got any ideas on the
> > subject to enlighten us?
> >
>
 
Re: And the real answer is...

> C'mon, man. What a cop-out. "It's better to be consistently
> mediocre than sporadically great." That's nonsense. That's
> BS from somebody who apparently can't beat them. If it was
> THAT easy, you'd be kicking their asses, right?
>
> I'll contribute this much. Froggy does have some advantages.
> The biggest FM signal in the region, and no format
> competitor in either Altoona or State College. But they also
> play the right music--the songs the Country audience wants
> to hear... they don't overload with commercials (something
> that would be pretty easy to do, with their fabulous
> ratings; and something they must be tempted to do,
> considering the lack of direct competition)... and they've
> developed a very strong, unique identity--branding.
>
What are you listening to? Their music selection is poor. Is always has been. They are really the only game in town for that format. The brand is strong for sure, but as far as music, they could do much better.


> 3WZ doesn't have it as easy. Small signal--a 3,000 watt
> Çlass A. And though they don't have a direct Hot AC
> competitor (they chased Beaver out of the format a year or
> so ago), they do have plenty of indirect (CHR, AC, and
> Classic Hits/Rock) competition. Maybe one of their
> advantages is that they can focus all their energies--and
> money--on one station. And it doesn't sound like they're
> trying to run it on the cheap...
>
> Anybody else? Or do you all really think these guys have
> just lucked into their success?
>
> > your answer...It’s better to be consistently mediocre than
>
> > sporadically great.
> >
> >
> >
> > > In the posting below Steve Hilton says: "If it is
> winning
> > > book after book for example, we all know in this market
> > > thats 90% luck, 8% voo-doo magic and 2% real know-how.
> > > Unless you're the Frog or 3-WZ, no one else seems to
> have
> > > that magic act worked out anyway."
> > >
> > > Is luck truly what separates Froggy & 3-WZ from the rest
>
> > of
> > > the stations in State College? Just "2 percent real
> > > know-how?" Are those folks that dumb? And that
> untalented?
> >
> > > Are those two stations the product of high-powered
> > > out-of-town consultants? Do the local employees just
> > follow
> > > someone else's blueprint and read liner-cards written by
>
> > > "experts?"
> > >
> > > Froggy has the whole Forever organization behind them,
> > > right? Who's doing the thinking for 3-WZ? And how can
> they
> >
> > > do so well with just one station when Forever has so
> many?
> >
> > >
> > > These are actually things that get talked about among
> > > Telecom geeks on campus. Anybody got any ideas on the
> > > subject to enlighten us?
> > >
> >
>
 
Re: And the real answer is...

> >
> What are you listening to? Their music selection is poor. Is
> always has been. They are really the only game in town for
> that format. The brand is strong for sure, but as far as
> music, they could do much better.
>
>
> Great point. Concerning music formats, in these kind of discussions, radio insiders focus too much on what happens between the songs. In other words, formatics....talk breaks, promos, liners, spot clusters, production value, etc. We overemphasize the importance of what we bring to the table sometimes. I'm not saying that stuff is unimportant but most listeners don't notice your hard work....they're tuned in for the music. You can be the best produced station in town with the best jocks but if your format has a small potential audience for the market to begin with, good luck.

If I'm a country fan in State College, I'm listening to the Frog. What else? It may be the most annoyingly produced format in the market but its my music.
THATS what brings a listener to a station in the first place...its music. Its
very difficult to compare stations in different formats, especially in a market
of 127,000. If there is any luck for the Frog in this case, its the fact that
no one has decided to take them on WITHIN THE FORMAT and split the country pie.
It stands to reason that, in a rural, whitebread market, country is going to be
a hot format. And when you're the only game in town its hard to mess it up.
 
Re: And the real answer is...

> > Great point. Concerning music formats, in these kind of
> discussions, radio insiders focus too much on what happens
> between the songs. In other words, formatics....talk breaks,
> promos, liners, spot clusters, production value, etc. We
> overemphasize the importance of what we bring to the table
> sometimes. I'm not saying that stuff is unimportant but most
> listeners don't notice your hard work....they're tuned in
> for the music. You can be the best produced station in town
> with the best jocks but if your format has a small potential
> audience for the market to begin with, good luck.
>
> If I'm a country fan in State College, I'm listening to the
> Frog. What else? It may be the most annoyingly produced
> format in the market but its my music.
> THATS what brings a listener to a station in the first
> place...its music. Its
> very difficult to compare stations in different formats,
> especially in a market
> of 127,000. If there is any luck for the Frog in this case,
> its the fact that
> no one has decided to take them on WITHIN THE FORMAT and
> split the country pie.
> It stands to reason that, in a rural, whitebread market,
> country is going to be
> a hot format. And when you're the only game in town its hard
> to mess it up.
>

I have to agree with skymaxx, the music is what brings people to a station. Not the imaging and definatly not the jocks, well maybe a little of the jock. I hate the egotistical jocks that think the people come to listen to them. So far from the truth unless you are Howard Stern or someone of that likelyness. State College doesn't have that. I think that no one has gone after the Frog is the same reason that no one really goes after 3WZ, and those who have, failed. The reason is both those stations are a staple in the community. Froggy has alwasy been THE country station, except for when GMR was country and I don't think the frog exsisted then (I could be wrong though, I was only a youngin back then). For 3WZ, when you have the TV Channel, Your banners posted all throughout the mall and the WJAC News, people tend to notice. Been around along time.

Back to the orginal post. I have to say that I have not been in the buisness as long as say Steve Jones, or Glenn Turner, or Even Tommy Edwards. Though listening to all 3 of those guys as a kid and working with Glenn in other ventures I learned alot. I take what I have learned from those 3 and tie them into today with some of the programming decsions I make today. With the help of the PD mind of Dave McCall and some advice from Steve I sometimes make a good call and sometimes make a bad call, then again what PD hasn't. When you mess with format and names all in a little under 2 years you are bound to lose a few listners and gain a few.

Froggy and 3WZ are consistent, they don't mess with a machine that is running good, even when 3WZ took the hit in the ratings, they messed with nothing and look what happened back to the top 3. No luck involved, why fix something that isn't broke?
 
Re: And the real answer is...

With the help of the PD mind of Dave McCall and
> some advice from Steve I sometimes make a good call and
> sometimes make a bad call, then again what PD hasn't.

My advice is usually related to janitorial matters, like which toilet paper to use. My expertise extends only that far.
 
Re: And the real answer is...

Yeah but without that sound advice my thinking time would be cut in half, I do my best thinking on the throne, and I always want to go back because the toilet paper feels oh so nice....


> With the help of the PD mind of Dave McCall and
> > some advice from Steve I sometimes make a good call and
> > sometimes make a bad call, then again what PD hasn't.
>
> My advice is usually related to janitorial matters, like
> which toilet paper to use. My expertise extends only that
> far.
>
 
Re: And the real answer is...

> With the help of the PD mind of Dave McCall and
> > some advice from Steve I sometimes make a good call and
> > sometimes make a bad call, then again what PD hasn't.
>
> My advice is usually related to janitorial matters, like
> which toilet paper to use. My expertise extends only that
> far.
>
Dave...you are one up on me...My advice is what you would normally toss into the crapper...thus needing your toilet paper in the first place. As they tend to say about those who think they can consult...we are usually full of ......Well...you get the idea. I am sure sometimes AJ would agree too:)

Good one
Steve
 
Re: And the real answer is...

Seriously...back to the original post. If I can toss my 2 cents into the ring.

Froggy does very well because it was the right station at the right time. Most Country stations were still on the AM Dial and markets were cluttered with sometimes 3-4 Top 40 types on the dial so FM Country was a hole waiting to be filled. Forever saw their chance and snatched it and they have never strayed from the basics they set up in the beginning. They became in effect everyone's Country Station. I seriously doubt even a well thought out competitor could bring them down today. They own the format. They were very smart. I have always felt that Froggy is Forever's crowning acheivement.

As for 3-WZ, its all about branding. They built the brand from the ground up and from the Dan Barker days, they learned to get out in your face everywhere. They had the fireworks show, they were in every parade, all kinds of charity events. You would be surprised today how many people STILL think that the fireworks on the 4th are brought to you by 3-WZ and they have not hosted them for several years now. The station just has marketed itself very well which is why despite some minor formatics changes over they years, they have held their own. 3-WZ has built an image in people's minds that they are the At-Work station, the family friendly station...the station that cares. This is something that money cannot buy and no station will be able to take away easily. As long as the station holds it course and does not make radical changes, they will always do well thanks to the strong foundation which was built in the beginning.
 
Not a Clue!

Froggy plays the hits. That's not a revolutionary concept, but if you pay attention to this kind of thing, you'd find that their playlist and rotation mirrors other successful Country stations. Are they unbeatable? Well, check Clearfield County in your State College TSA. In Clearfield, they have a direct 50,000 watt competitor, Q102 from DuBois. And generally (run a two-book average to get a representative sample), Frog & Q102 will split it down the middle. But Froggy holds their own. They would not be easy pickings.

3WZ sounds nothing like the station Dan Barker ran. He sold the thing in 2000. WLTS sounds like the station you remember. 3WZ changed nearly everything--the entire music library, imaging, jingles, and their off-air marketing 4 or 5 years ago (for instance, they haven't done the fireworks--their major event--since Barker sold it, but it hasn't hurt them a bit). Sure, "3WZ" is a memorable flip. But so was The Beaver, and they're dead. As far as their bounce-back from the down book (Spring to Fall) goes, I know they shifted all their jocks (except Jones) and did another major music adjustment. None of this stuff is a big secret. It's all right there on the radio.

It's no wonder these stations kick your asses all over the place. Y'all don't have a clue why they're pounding you. Hey, I hear they're hiring at Sheetz!


> Yeah but without that sound advice my thinking time would be
> cut in half, I do my best thinking on the throne, and I
> always want to go back because the toilet paper feels oh so
> nice....
>
>
> > With the help of the PD mind of Dave McCall and
> > > some advice from Steve I sometimes make a good call and
> > > sometimes make a bad call, then again what PD hasn't.
> >
> > My advice is usually related to janitorial matters, like
> > which toilet paper to use. My expertise extends only that
> > far.
> >
>
 
Re: Not a Clue!

> Froggy plays the hits. That's not a revolutionary concept,
> but if you pay attention to this kind of thing, you'd find
> that their playlist and rotation mirrors other successful
> Country stations. Are they unbeatable? Well, check
> Clearfield County in your State College TSA. In Clearfield,
> they have a direct 50,000 watt competitor, Q102 from DuBois.
> And generally (run a two-book average to get a
> representative sample), Frog & Q102 will split it down the
> middle. But Froggy holds their own. They would not be easy
> pickings.
>
> 3WZ sounds nothing like the station Dan Barker ran. He sold
> the thing in 2000. WLTS sounds like the station you
> remember. 3WZ changed nearly everything--the entire music
> library, imaging, jingles, and their off-air marketing 4 or
> 5 years ago (for instance, they haven't done the
> fireworks--their major event--since Barker sold it, but it
> hasn't hurt them a bit). Sure, "3WZ" is a memorable flip.
> But so was The Beaver, and they're dead. As far as their
> bounce-back from the down book (Spring to Fall) goes, I know
> they shifted all their jocks (except Jones) and did another
> major music adjustment. None of this stuff is a big secret.
> It's all right there on the radio.
>
> It's no wonder these stations kick your asses all over the
> place. Y'all don't have a clue why they're pounding you.
> Hey, I hear they're hiring at Sheetz!
>
>

I have a full time job already but thanks.
I'd be glad to tell them what kind of toilet paper to use, if they need me do to that.
 
Re: Not a Clue!

> It's no wonder these stations kick your asses all over the
> place. Y'all don't have a clue why they're pounding you.
> Hey, I hear they're hiring at Sheetz!

Hmmm...and there are people who would say that I come off as a know-it-all. Does it make you feel better about yourself to insult others around you? We are all in this biz (or know people who are) if we are on this board. I think we can show each other a little professional respect. You put your pants on the same way we do...one leg at a time.

You have to be out of your mind if you try and compare Froggy to Q102. I'd be curious to see what Q102 bills in advertising dollars vs. Froggy 98 and I know it rates better in most markets. I have said before that Froggy is not my cup of tea...don't like the Frog this and Croak that, but I still feel the station was a stroke of genius on Carol Logan's part. it was the right idea at the right time and as a result, they are now THE heritage Country Outlet.

As for 3-WZ, no its not Barker's station any longer but you'd be amazed how many people don't realize or care who owns the station anyway. To many, its the same station it always was desipte the music changes and the jock changes, etc. The BRAND is drilled into their heads. Its everywhere...go to the mall and its there, they are at parades, charity events, fundraisers, etc. They just market themselves very well and that is why they win.
 
Re: Not a Clue!

I agree that the insults are out of line but must admit
that, (saying this gently), sir you are clueless.




> > It's no wonder these stations kick your asses all over the
>
> > place. Y'all don't have a clue why they're pounding you.
> > Hey, I hear they're hiring at Sheetz!
>
> Hmmm...and there are people who would say that I come off as
> a know-it-all. Does it make you feel better about yourself
> to insult others around you? We are all in this biz (or
> know people who are) if we are on this board. I think we
> can show each other a little professional respect. You put
> your pants on the same way we do...one leg at a time.
>
> You have to be out of your mind if you try and compare
> Froggy to Q102. I'd be curious to see what Q102 bills in
> advertising dollars vs. Froggy 98 and I know it rates better
> in most markets. I have said before that Froggy is not my
> cup of tea...don't like the Frog this and Croak that, but I
> still feel the station was a stroke of genius on Carol
> Logan's part. it was the right idea at the right time and
> as a result, they are now THE heritage Country Outlet.
>
> As for 3-WZ, no its not Barker's station any longer but
> you'd be amazed how many people don't realize or care who
> owns the station anyway. To many, its the same station it
> always was desipte the music changes and the jock changes,
> etc. The BRAND is drilled into their heads. Its
> everywhere...go to the mall and its there, they are at
> parades, charity events, fundraisers, etc. They just market
> themselves very well and that is why they win.
>
 
Thanks, everybody!

I was kind of hoping I could get some insight on the local radio scene here to be able to use for a paper in my broadcast management class, and you've been very helpful. Sure, I understand that everybody is very competitive and looks at things differently, but I guess that's all part of radio's reality. Thanks!



> > Froggy plays the hits. That's not a revolutionary concept,
>
> > but if you pay attention to this kind of thing, you'd find
>
> > that their playlist and rotation mirrors other successful
> > Country stations. Are they unbeatable? Well, check
> > Clearfield County in your State College TSA. In
> Clearfield,
> > they have a direct 50,000 watt competitor, Q102 from
> DuBois.
> > And generally (run a two-book average to get a
> > representative sample), Frog & Q102 will split it down the
>
> > middle. But Froggy holds their own. They would not be easy
>
> > pickings.
> >
> > 3WZ sounds nothing like the station Dan Barker ran. He
> sold
> > the thing in 2000. WLTS sounds like the station you
> > remember. 3WZ changed nearly everything--the entire music
> > library, imaging, jingles, and their off-air marketing 4
> or
> > 5 years ago (for instance, they haven't done the
> > fireworks--their major event--since Barker sold it, but it
>
> > hasn't hurt them a bit). Sure, "3WZ" is a memorable flip.
> > But so was The Beaver, and they're dead. As far as their
> > bounce-back from the down book (Spring to Fall) goes, I
> know
> > they shifted all their jocks (except Jones) and did
> another
> > major music adjustment. None of this stuff is a big
> secret.
> > It's all right there on the radio.
> >
> > It's no wonder these stations kick your asses all over the
>
> > place. Y'all don't have a clue why they're pounding you.
> > Hey, I hear they're hiring at Sheetz!
> >
> >
>
> I have a full time job already but thanks.
> I'd be glad to tell them what kind of toilet paper to use,
> if they need me do to that.
>
 
Last thoughts on the subject!

> You have to be out of your mind if you try and compare
> Froggy to Q102. I'd be curious to see what Q102 bills in
> advertising dollars vs. Froggy 98 and I know it rates better
> in most markets. I have said before that Froggy is not my
> cup of tea...don't like the Frog this and Croak that, but I
> still feel the station was a stroke of genius on Carol
> Logan's part. it was the right idea at the right time and
> as a result, they are now THE heritage Country Outlet.

No one questions their genius regarding the whole Froggy thing (whether it was Carol or Kerby or some long-forgetten programmer whose idea was stolen before being shown the door). And I wasn't trying to equate Q102 with WFGY's billing. All I was pointing out (as anyone with access to County Coverage or Maximizer could do) is that in Clearfield County, where another Country FM has a signal as good as Froggy's, the Country audience is usually split pretty evenly between the two; demonstrating that they're not unbeatable, by any means, but--since they do manage a split with the local station--they're able to hold their own.
>
> As for 3-WZ, no its not Barker's station any longer but
> you'd be amazed how many people don't realize or care who
> owns the station anyway. To many, its the same station it
> always was desipte the music changes and the jock changes,
> etc. The BRAND is drilled into their heads. Its
> everywhere...go to the mall and its there, they are at
> parades, charity events, fundraisers, etc. They just market
> themselves very well and that is why they win.

The station Barker ran attracted listeners in their 40's and 50's--it was a Soft AC that sometimes flirted with mainstream AC (at least that's how I remember it). Now, as a Hot AC, the station's audience is mostly in their 20's and 30's. Read the ratings. They traded in the old audience for a new (younger) one. The old 3WZ audience is listening to Lite or WOWY. The new one is most likely made up mostly of people who used to listen to The Beaver. Point is, the "brand" didn't stop the old folks from leavilng and switching to 94.5/99.5 or 97.1. And all that stuff you remember from the Old Days had no effect on 95.3's new audience--that's the result of whatever they've been doing recently.

You seem to think that it's all due to marketing, and has nothing to do with programming. I don't know if that's really possible (can a lousy station achieve success by buying enough newspaper ads and attending enough festivals)? What they do seem to have somehow managed to do in programming--whatever it might have been--was to change with the market and take advantage of the new situation.

Where do you THINK "Beaver's" old audience went? Do you think they all of a sudden started hating pop music and loving hip-hop? Or did they all get countrified and go to Froggy?

If everything had stayed the same as it was when you were over at 103, your theory might have some validity. But it didn't. Forever does deserve credit for a lot of this, though, since they started the audience shifting by bringing Lite to the market. That took away 3WZ's older listeners and put everything in motion. And then, of course, Forever killed the Beav. Ya think?
 
Re: Not a Clue!

You're starting to sound like Mountaineer...return on the dollar is all that matters.

> Froggy plays the hits. That's not a revolutionary concept,
> but if you pay attention to this kind of thing, you'd find
> that their playlist and rotation mirrors other successful
> Country stations. Are they unbeatable? Well, check
> Clearfield County in your State College TSA. In Clearfield,
> they have a direct 50,000 watt competitor, Q102 from DuBois.
> And generally (run a two-book average to get a
> representative sample), Frog & Q102 will split it down the
> middle. But Froggy holds their own. They would not be easy
> pickings.
>
> 3WZ sounds nothing like the station Dan Barker ran. He sold
> the thing in 2000. WLTS sounds like the station you
> remember. 3WZ changed nearly everything--the entire music
> library, imaging, jingles, and their off-air marketing 4 or
> 5 years ago (for instance, they haven't done the
> fireworks--their major event--since Barker sold it, but it
> hasn't hurt them a bit). Sure, "3WZ" is a memorable flip.
> But so was The Beaver, and they're dead. As far as their
> bounce-back from the down book (Spring to Fall) goes, I know
> they shifted all their jocks (except Jones) and did another
> major music adjustment. None of this stuff is a big secret.
> It's all right there on the radio.
>
> It's no wonder these stations kick your asses all over the
> place. Y'all don't have a clue why they're pounding you.
> Hey, I hear they're hiring at Sheetz!
>
>
> > Yeah but without that sound advice my thinking time would
> be
> > cut in half, I do my best thinking on the throne, and I
> > always want to go back because the toilet paper feels oh
> so
> > nice....
> >
> >
> > > With the help of the PD mind of Dave McCall and
> > > > some advice from Steve I sometimes make a good call
> and
> > > > sometimes make a bad call, then again what PD hasn't.
>
> > >
> > > My advice is usually related to janitorial matters, like
>
> > > which toilet paper to use. My expertise extends only
> that
> > > far.
> > >
> >
>
<P ID="edit"><FONT class="small">Edited by killawatt on 03/21/06 05:17 AM.</FONT></P>
 
Re: And the real answer is...Steve Jones?

> Back to the orginal post. I have to say that I have not been
> in the buisness as long as say Steve Jones, or Glenn Turner,
> or Even Tommy Edwards.

I agree with you that it's all about the music but if you are putting up Steve Jones as an example of an outstanding personality or anything at all to do with the mind boggling success of the stale and stagnant 3WZ, I say look elsewhere. The man has a terrible radio voice, every sportscast I've ever heard made my ears bleed and the man just has no personality whatsoever.

3WZ is successful because the leftovers not listening to Froggy like things boring. That's how they like it here in these parts...they are not open to change all that often. 3WZ keeps them in their comfort zone. That's how they like it in the styx.
 
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