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Contests your opinion...

B

billythekiddd09

Do you think big promotions alla (1-million dollars) or a Thousand Dollars an hour via a nationwide promotion is still effective? Or do you think listeners believe it? Just wondering...
 
:-X

When you look at how many people stand in line to audition for "American Idol", you realize that when a radio station offers a million dollar prize that's also being offered by a hundred or more other stations around the nation, the listener's perception is that they just may be that lucky one. That's the listener's point of view. (I know this because my wife is a radio listener and she sets me straight on what listener's like and want)

However, from almost 4 decades of being associated with the broadcast industry I, personally, think it's a poor way to get listeners.

I can remember years ago when radio stations got listeners and ratings by their programming, their personalities, community promotions, etc. I've never been one to go along with 'buying' listener's rating points. But, it does seem to work for some, at the expense of those who really deserve the credit for their on-air efforts.

A station owner I worked for many years ago always told me he'd rather give away a lot of smaller prizes that one big one. He said, "that way I can make a lot of my listeners happy, rather than just one and pissing off those who didn't win that one big prize."

Even when I did have a big prize to give away, I always had a lot of smaller prizes, too.
 
Contesting has been around for years. I just think some listeners don't believe big loft claims like millions of dollars...but who knows, what really works. It's hard to track if a million dollars prize makes people listen more. it's all about the promotion, driving the cume longer, more turns tuning in. SO, if its compelling listeners will come back more times and drive up your cume. But, just to have a million dollars doesn't mean its a slam dunk.
 
I agree with "radioman" I think that people believe they can win the big bucks, so they is why they keep listening for extended periods of time, if it didn't work why does the big broadcasters keep putting those contests on the air? good point huh?
 
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