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CONTINUOUS CHRISTMAS MUSIC ON CINCINNATI RADIO

I'm just thinking of the recent history of Cincinnati radio stations playing continuous Christmas music on Christmas Eve and Christmas Day. In the late 1950's, WCKY-1530 AM- aired what they called "24 hours of Christmas" with Christmas music from 6 P.M. on Christmas Eve to 6 P.M. on Christmas Day. I never understood why they stopped at 6 P.M. on that day. The station later expanded to playing the music until Midnight. Later on, as I recall, they began playing the music at Noon on Christmas Eve, making it 36 straight hours. At one time, they took out a full-page ad in the Cincinnati newspaper to list all of the songs that would be played. Interestingly enough, some of the recordings played during those hours were not Christmas songs. I never understood that either.
 
Around 1970, stations played Christmas music as late as Jan 1. In particular, I remember 106.5 just north of Dayton playing full time Christmas music until New Years weekend. How the times have changed...
 
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