Nu_Roo_2 said:
alans613 said:
schmave said:
In the past 15 years, Columbus radio and its playlists have lagged far behind Cincinnati, Dayton, Toledo and Cleveland. That's not to mention how pathetic most of our signals are compared to all those other cities.
In recent years, though, stations like WTUE, WIOT, WEBN and WFOX all have lost their formerly unique flavor and become corporate cookie-cutters. Columbus was ahead of the trend in that respect.
There's no rationale of smaller markets (at least in Dayton and Toledo's cases) being that much better than our stations.
Fly 92.9 has a unique sound...I could listen to that station for hours on end. Every Columbus station I can barely listen to for seconds on end.
I couldn't agree more with every word from both posts. The state of radio in general is sad, but the state of Columbus radio is beyond sad. It's pathetic. It's inexcusable. It's mind-numbingly bad compared to Cincy and Dayton. And unless CC does get broken up, there's almost no hope that's ever going to change. Welcome to Stagnation Central.
Was just looking at today's ratings roundup in Taylor on Radio-Info and saw a great example of how, by comparison with similar-sized and smaller markets, Columbus is such a pathetic mess:
Omaha has one of the other handful of "Brew" stations, CC's KQBW, which sounds very similar to Columbus' Brew and has a 3.9 AQH, up a little from the last trend. And as in Columbus, CC/Omaha also has a top-rated Talker and a top-rated Country.
So far, so good.
But what is the #3 station in Omaha? A CC Classic Hits that has been getting 8's and 9's. Now, Columbus completely lacks Classic Hits except on pip-squeaky, syndicated 104.3. So obviously, a big-stick Classic Hits would at least be worth a trial here on 93.3, right? So what does CC/Columbus, in its infinite "wisdom," instead keep trudging along with on 93.3? AC, which is already well-represented on big stick WSNY. It's really sheer stupidity, almost to the point of violating the license terms to serve the public interest (let alone make more bucks beyond what cash cows TVN, NCI and COL bring in).
And it doesn't even have to be Classic Hits. How about something like Dayton's Fly 92.9, as alans613 suggested? And while I would *personally* be really sorry to see this (especially since 97.1 flipped to a form of Talk), even an FM version of TVN would make more sense. Or any of multiple other mainstream, proven options. Why the HELL are they doing AC on 93.3? I've really tried to avoid using using extreme adjectives, but it boils down to MORONIC, STUBBORN STUPIDITY. Or, a personal agenda, e.g., vendetta (which is an even worse version of MORONIC, STUBBORN STUPIDITY). If by some miracle an intelligent change is in already the works, I'll happily rescind those words.
Again, I hope that one silver lining of this awful economic crisis may be that CC defaults and has to sell locally so that some radio brains can find their way to this market -- e.g., Bonneville, one of the few companies with fairly easy access to capital.