Nu Roo is right...CC should do Classic Hits on 93.3. The format not only does well in NYC but also does well in Cincinnati on WGRR. I think it would do well in Columbus...on a big stick. 104.3 doesn't have a snowballs chance in hell of ever doing any good ratings with that awful signal of theirs.
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Convergence
- Thread starter Nu_Roo_2
- Start date
willcail said:
Well most people do. Not everyone has those fancy bipolar antennae in their 4th-floor apartments, you know.
But actually this post is just another excuse to list the latest slew of stellar ratings for a format that local operators are too dumb to try on a big stick here (especially CC with its wasted, why-the-hell-does-Columbus-need-another-big-signal-AC-instead travesty, WLZT):
Seattle (first ever PPM): CC's Classic Hits KJR-FM #1 Cume
Phoenix (first ever PPM): Classic Hits KOOL #3
San Diego (first ever PPM): Classic Hits XPRS #3, just barely behind a 2-way tie for #1
Detroit (PPM): Classic Hits WOMC #1
CC needs money bad. Either the upper brass are ignoring Columbus, or local management is doing a real snow job. It's insane for CC *not* to be trying Classic Hits on 93.3 instead of leaving it to pipsqueak 104.3 that will be doing incredibly if it can eek out a 1.
Classic Non-Hits on "Secrets Classic" tonight at 8:00 on WCRS (featured artists the Beatles and Buzzcocks), then more on brand new "Yesterday's Top Secrets" episodes this Thursday and Friday, same time (featured artists the Dave Clark Five and the Dead Boys), then next week the Thursday and Friday "Secrets" spotlight will shine on the Everly Brothers and the Embarrassment.
I'm not getting into the ratings controversy that's raging elsewhere on this board, but it seems pretty clear to me that if WCRS isn't already ahead of all of the other stations in this town, then it soon will be. People are tired of the same old same old, including, from what I've read, the vast majority of radio-info.com Columbus posters! So why is it such a shock if we are starting a gain a foothold in the ratings? Because someone doesn't like the signal?? Then stream!!! Millions around the world already are, maybe. (Accent on the maybe
)
I'm not getting into the ratings controversy that's raging elsewhere on this board, but it seems pretty clear to me that if WCRS isn't already ahead of all of the other stations in this town, then it soon will be. People are tired of the same old same old, including, from what I've read, the vast majority of radio-info.com Columbus posters! So why is it such a shock if we are starting a gain a foothold in the ratings? Because someone doesn't like the signal?? Then stream!!! Millions around the world already are, maybe. (Accent on the maybe
)This why I tune to Nelsonville OH WAIS to listen to Ed Schultz when I'm not working.
The only time I tune to WLZT is their HD2 station during the Bengals season or listening to Coast to Coast on Fridays and Saturdays.
With the exception of WAIS, WOSU, and WCBS (nights only) AM radio is dead. The Fan is on the FM.
If CC wants to be viable sell of the underperformance stations. For example WYTS AM.
The only time I tune to WLZT is their HD2 station during the Bengals season or listening to Coast to Coast on Fridays and Saturdays.
With the exception of WAIS, WOSU, and WCBS (nights only) AM radio is dead. The Fan is on the FM.
If CC wants to be viable sell of the underperformance stations. For example WYTS AM.
Nu_Roo_2 said:
Well, that quote is still "kind of" true, but not entirely. The Brew seems to have reverted back to its "what do we want to be today?" mode. Maybe 60-70% of the time it's still virtually straight-ahead Classic Rock, but other days the CR is mixed in with plenty of spice (from various directions) that LVQ wouldn't go near. Wish the latter mode would stick around at some point. That's where it is today, but tomorrow it will probably be back to virtually straight-ahead Classic Rock. Wonder what's behind the swings?
gabigley1 said:
The signal seems to be worse over the past several months. I noticed it around July or so. There are many places where it used to be better, but now it's very weak. I wondered if maybe they took a lightning strike, which could also explain being in mono, but that shouldn't continue for months unless they just don't care.
It's possible they have some technical problems at the 104.3 xmtr site, but they won't spend another cent there because of the pending move to West Jefferson, but that begs the question of just how many more months away are they from making that move?
As for buying 102.5, Saga will have a much better signal for 104.3 after the move, and probably as good as what 102.5 can offer.
As for buying 102.5, Saga will have a much better signal for 104.3 after the move, and probably as good as what 102.5 can offer.
The thread "WHIZ-WCVO" (http://boards.radio-info.com/smf/index.php/topic,111661.0.html) had the following post from gabigley suggesting the 104.3 move to West Jefferson was essentially dead. I think at least one other person had mentioned the same thing. Was this incorrect, or has something changed? Hope so.
gabigley1 said:
Considering how many unsuccessful attempts WCVO has made to find a new site, don't count on anything definite happening there for a while. If the WODB move looks doomed, Saga would be better off to buy 102.5. Then maybe they would market 104.3 as a Marion signal in conjunction with 92.7 once it has moved there.
CatFM said:
Looks like WCVO has finally settled on a site (looks to be a cell phone/comm tower off N Hamilton Rd.
http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_list.pl?Application_id=1310522
Looks like the CP has been approved (5/09) so all they got to do is 'bulid out' now.
...So that's the nail in the coffin for 104.3's move
Too bad CVO wasn't able to make the originally-proposed move. Would've worked out well for all. Now I'm back to wondering if Saga may indeed have its eye on 102.5? If a deal with Saga is a possibility, that could be another reason for 102.5's steering clear of AC for now. It pains me to say it, but country may temporarily make some sense for 102.5 if Saga and Wilks are two of the possible suitors.
Too bad CVO wasn't able to make the originally-proposed move. Would've worked out well for all. Now I'm back to wondering if Saga may indeed have its eye on 102.5? If a deal with Saga is a possibility, that could be another reason for 102.5's steering clear of AC for now. It pains me to say it, but country may temporarily make some sense for 102.5 if Saga and Wilks are two of the possible suitors.
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