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Cooke: Is HD Radio Dead on Arrival?

KB1OKL said:
The big headline recently has been “1,000 stations now broadcasting in HD.” The “Saturday Night Live” style sub-headline would've read, “Next goal: 1,000 receivers in use.” Now matter how compelling that side channel programming is, it's a tree falling in the woods.


http://www.rwonline.com/pages/s.0044/t.2226.html

So if HD is no threat, why do you bother posting anti HD comments constantly. If no one cares, why do you? By the way, I'm hearing that WCBS FM HD2 is now carrying commercial inventory. I guess someone must care after all.
 
R.F. Burns said:
KB1OKL said:
The big headline recently has been “1,000 stations now broadcasting in HD.” The “Saturday Night Live” style sub-headline would've read, “Next goal: 1,000 receivers in use.” Now matter how compelling that side channel programming is, it's a tree falling in the woods.


http://www.rwonline.com/pages/s.0044/t.2226.html

So if HD is no threat, why do you bother posting anti HD comments constantly. If no one cares, why do you? By the way, I'm hearing that WCBS FM HD2 is now carrying commercial inventory. I guess someone must care after all.

Actually if you've read the article you would know that the writer seems pro-IBOC and offers ways to program it better. I think the writer is just being realistic. I wonder how many stations are broadcasting it and how many receivers out there are being used to receive it? I'd like to see the dollar breakdown being spent by the broadcasters per receiver. You guys might actually save money and get better publicity by giving them away (within a ten mile radius of the transmitter of course) and doing away with the degrading, insulting commercials they are playing on commercial FM IBOC stations ad nauseam lately.
 
KB1OKL said:
The big headline recently has been “1,000 stations now broadcasting in HD.” The “Saturday Night Live” style sub-headline would've read, “Next goal: 1,000 receivers in use.” Now matter how compelling that side channel programming is, it's a tree falling in the woods.
http://www.rwonline.com/pages/s.0044/t.2226.html

From the first paragraph:
".... since “Free” differentiates HD Radio from Sirius and XM services which are already darlings of the leading-edge CE industry."

"Darlings"? How about, looming disaster. Six years in and sat radio's success is still measured by how much less money they are losing. With most of the "growth" being illusory in the form of OEM vehicle installs and a huge churn rate that will require an entirely new set of customers every four years....

They have already admitted that both companies can't survive and now plead for merger approval, oh, and this "new" company would be headed by Mel "Mr Quality" Karmazin: more Stern-type junk, spots anyone?

Tell you what, if HD radio is in half as bad shape six years from now you call it a failure, and I'll agree.

Lino
 
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