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Cookie Cutter radio
- Thread starter cm454
- Start date
The thing missing from all of those formats is CONTENT. Or...GOOD content, as it were.
You can't pin this on "cookie cutter." Guess what...Grey's Anatomy is cookie cutter. Lost is cookie cutter. I see the same show here as I do in another market. Does anyone care? Nope. Because the CONTENT is good. It even keeps its audience through the commercials *gasp*. Radio had it sorta figured out with Stern before the satrad disaster, as well as in other, less national, examples.
You can complain about cookie cutter all you want, but once companies figure out the RIGHT way to do it, they're going to beat you and your "come meet us at Jim Bob Ford this Saturday" liner jock.
You can't pin this on "cookie cutter." Guess what...Grey's Anatomy is cookie cutter. Lost is cookie cutter. I see the same show here as I do in another market. Does anyone care? Nope. Because the CONTENT is good. It even keeps its audience through the commercials *gasp*. Radio had it sorta figured out with Stern before the satrad disaster, as well as in other, less national, examples.
You can complain about cookie cutter all you want, but once companies figure out the RIGHT way to do it, they're going to beat you and your "come meet us at Jim Bob Ford this Saturday" liner jock.
cm454 said:
Fresh has been quite successful in the two markets the name is used. That is because each station is locally programmed based on local music research and local talent.
Free FM was a brave experiment in finding a talk format for 18-34. That it failed is irrelevant because CBS dared to try something new.
Movin' is working in some places, not in other. But, like Fresh, the format is executed differently in each place.
You are confusing format names with uniformity. The Clear Channel "Kiss" stations can be as different as a salmon is from a skylark, but they share a common name as in this era of internet stations crossing state borders, finding an unregistered or unused mark is nearly impossible.
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