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Copy Rate
- Thread starter Patman
- Start date
Patman said:
Unless there's a new game plan in place, usually the production director, jock, sales person, or even the traffic director fires up the copy, gets it approved by the client (sometimes) and then the jock (or the client) cuts produces it in about 15 minutes and sticks it on the air. Copywriting is not a service radio stations (in Lafayette) are paying for anymore.
johuxm said:
I thought that was part of Gary's job now.
Wow...they are rolling in money if they have someone on staff who JUST does copy writing.
I have no doubt that's part of Gary's job as production guru.
I have no doubt that's part of Gary's job as production guru.
When I was there...they had a copy writer and an assistant
They sure did. What a top-notch operation! It completely spoiled us. Most of us didnt realize how good we had it until we went somewhere else.
The only thing I disliked was the amount of client-voiced spots we ran. It was always a pain in the butt trying to get a decent read out of them.
They sure did. What a top-notch operation! It completely spoiled us. Most of us didnt realize how good we had it until we went somewhere else.
The only thing I disliked was the amount of client-voiced spots we ran. It was always a pain in the butt trying to get a decent read out of them.
I would rather hear a bunch of authentic bad reads from the clients than the same production guy doing 70-80% of the reads because apparently nobody has any quality control over the spot loads/breaks.
It does the client NO GOOD to hear his/her spot read by Gary Michaels and/or Mike Warner, followed by a spot read by the same guy as a straight read with music underneath. Waste of money.
The Client: "Wait! This sounds like one long 3 minute spot!". Nobody's paying attention.
It's not bad that it comes full circle and maybe a bunch of different people are writing the spots and not just the same copy person trying over and over to come up with a fresh concept.
"Oh, listen! It's Gary doing his Humphrey Bogart 'detective' voice again!" or a guy/girl spot that's run it's course: "Honey, where do you want to eat tonight?".
Keep people listening. "Quality" does not mean sterile or status quo necessarily.
It does the client NO GOOD to hear his/her spot read by Gary Michaels and/or Mike Warner, followed by a spot read by the same guy as a straight read with music underneath. Waste of money.
The Client: "Wait! This sounds like one long 3 minute spot!". Nobody's paying attention.
It's not bad that it comes full circle and maybe a bunch of different people are writing the spots and not just the same copy person trying over and over to come up with a fresh concept.
"Oh, listen! It's Gary doing his Humphrey Bogart 'detective' voice again!" or a guy/girl spot that's run it's course: "Honey, where do you want to eat tonight?".
Keep people listening. "Quality" does not mean sterile or status quo necessarily.
R
radioking2
Guest
www.benmaradio.com - $35 per script with 24 hour notice.
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