How do independent stations level the playing field when in comes to corporate radio?
Create an independent radio owners association.
That's exactly what has happened in Lufkin.
6 stations… 96.3 KLSN, 100.1 KYBI, 101.9 KSML-FM, 103.3 KJCS, 1260 KSML & 1340 KRBA are now in the same building in downtown Lufkin.
These 3 owners are now sharing resources and marketing the stations as the largest cluster in the market.
Create an independent radio owners association.
That's exactly what has happened in Lufkin.
6 stations… 96.3 KLSN, 100.1 KYBI, 101.9 KSML-FM, 103.3 KJCS, 1260 KSML & 1340 KRBA are now in the same building in downtown Lufkin.
These 3 owners are now sharing resources and marketing the stations as the largest cluster in the market.