Corus Launches VIVA

[Yeziknoradio]

VIVA goes live on Monday, November 3, 2008.

"Targeting women 40 - 64, VIVA will be the "go-to" television destination for women looking for entertainment that celebrates, inspires and guides them. With a focus on intelligent dramas, critically-acclaimed films and contemporary lifestyle programming, this is television for women with an enthusiasm for growth, learning and a passion for new found interests."

Source: http://www.broadcastermagazine.com/issues/ISArticle.asp?id=90802&issue=10152008

(Cosmopolitan TV and W Network also target women, and are also owned by Corus)

 

[jegrant]

I guess if Alberta's "ACCESS" can become a de facto "A" network affiliate, why not let CLT become VIVA?

VIVA will likely carry a similar amount of "how to" programming in any case, and it's easy enough to put an educational veneer on the rest.

 

[Davros2006]

I think CLT is licensed as an educational channel. I may be corrected on that, however.

ACCESS is definitely educational but only carries "A" programming in certain hours. Meanwhile, although ASN was re-branded as "A", it still carries educational programming in the early morning hours on weekdays (before 6 AM) and on weekends from 6 AM to 2 PM.

 

[Bluenoser]

I think CLT is licensed as an educational channel. I may be corrected on that, however.

It was re-launched as Viva yesterday...

CLT's old URL links to http://myviva.ca/

There's still some educational programming, but not as much as there was as CLT.