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Could 2 FM spanish stations survive in Providence.

K

Kenny Atkinson

I was thinking 99.7 but I like 93.3.
Thoughts.
Niether one of the big players in Providence have an ethnic format.

WKKB from my understanding does very well in the wallet.
 
kenwood101 said:
What no response on this?
Click to expand...

Non comprende the format but if you want a response, you have Poder on AM & Latino on FM. I checked both websites & neither has local ads. It isn't even numbers but whether or not a new station can sell spots & to a great deal, that involves involvement in the Latino community. Naturally not only Latino owned business are going to advertise, but are the ad dollars there? Are any heavy area non-Latino businesses like Alperts & the car dealers advertising on either tropical station in Spanish?

Also, don't discount younger Latinos listening to Hot 106. There's a link to the upcoming Latino Expo on their website & they had a float in the Domenican parade apparently.

I really don't see a 3rd Spanish station surviving.
 
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