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Could a Taylor Swift format work?

Print may be dead, but Time would be wise to increase its press run to several million copies for this one issue. Every self-respecting Swiftie will want one.
 
Kelly A said:
Well now that Time Magazine has selected Taylor Swift as Person of the Year, what do you think?
I know, I know... None of this involves Christmas music, but just curious as to whether some agree or not.
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This is great news! I’ll be listening to her “Christmas Tree Farm” song to celebrate
 
Don CT said:
They will want 3. One to read one to frame and one to sell.
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Absolutely true. And someday, those magazines will be selling as memorabilia. My granddaughters age 9 and 12 are really obsessed with Taylor Swift. They begged and begged to go to the "Eras" concert. My son and wife tried to get tickets for Levi's Stadium here in the Bay Area. But there were no tickets anywhere within their price range.
They finally found tickets for Los Angeles at So Fi Stadium. The found them on Stub Hub or Priceline. The least expensive tickets were $1000 apiece. ( !!!!) That was for the "nosebleed" section. The girls and their mom flew to Los Angeles for the concert. I told my son that the girls would remember that as a once-in-a-lifetime experience.

When I was 16, I was crazy about the Beatles and caught up in Beatlemania. But there was no way to get tickets for the Beatles at the Hollywood Bowl. KRLA DJ Bob Eubanks got a second mortgage on his house to bring them to the Hollywood Bowl, and KRLA advertised itself as "your Beatles station". Of course we called the station every time there was a ticket giveaway, but so did thousands of other teens, so my sister and I were desolate.

That summer, my parents decided to travel to Europe, so that we could learn about "culture." I didn't care about culture, I just thought about the Beatles. One day in Rome, we were out walking when I saw a sign in a shop window for the Beatles coming to Rome. Across the sign was plastered another sign in Italian, which said "sold out." I pointed out the sign to my father, and told him," Look the Beatles are coming, but they are sold out." My Dad told me, "I will do everything I can to get us to that concert." He went to the concierge of our hotel who got tickets for us. My Dad never told us how much he paid, but it must have been costly. I will always remember that terrific concert.

So I told my son this story and how his children would always remember the event.

I haven't seen such adoration for a musical act like Taylor Swift in a long time. First it was Elvis, then the Beatles, then Taylor Swift
( or maybe ABBA in the 70's). Getting back to radio, I'm kind of surprised that a station has not billed itself as "your Taylor Swift station", just like KRLA billed itself "your Beatles station" decades ago. -- D.
 
Don CT said:
Could a 24/7 Taylor Swift channel work on terrestrial radio. I don't know of any other artist that has the power that she has right now. Would her fan base listen or even care.
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Michael Jackson, Drake, Rihanna, Tupac, Jay-Z, Eminem, Usher, Chris Brown, Beyonce, Mariah Carey? Hell, maybe even The Weeknd, Britney Spears, and Justin Timberlake. These are all artist who have just many (if not more, for some of them) hits as Taylor Swift. If you're gonna do an all channel for one artist, may as well try out with others as well.
 
cer1992 said:
Michael Jackson, Drake, Rihanna, Tupac, Jay-Z, Eminem, Usher, Chris Brown, Beyonce, Mariah Carey? Hell, maybe even The Weeknd, Britney Spears, and Justin Timberlake. These are all artist who have just many (if not more, for some of them) hits as Taylor Swift. If you're gonna do an all channel for one artist, may as well try out with others as well.
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Neither of them ever had the Power Taylor currently has.
 
While it may seem novel and like a cool idea....No, this would not work in any long-term way. While her fan base is big and I agree she has power, the demo that likes her music isn't focused enough and there's far more people that would hate it so much their disdain would have more power than those who would enjoy it. Time spent listening would plummet after a few months (Bc no one likes the same thing all the time) and as I said there isn't actually a focused enough demo despite large general population numbers. Her fans range from teenagers to 45 year old mothers/women. Some random men thrown in there. Then there is the portion of the population that is sick of her the more power she gets.

This sort of stuff works online only.
 
radiorobert said:
While it may seem novel and like a cool idea....No, this would not work in any long-term way. While her fan base is big and I agree she has power, the demo that likes her music isn't focused enough and there's far more people that would hate it so much their disdain would have more power than those who would enjoy it. Time spent listening would plummet after a few months (Bc no one likes the same thing all the time) and as I said there isn't actually a focused enough demo despite large general population numbers. Her fans range from teenagers to 45 year old mothers/women. Some random men thrown in there. Then there is the portion of the population that is sick of her the more power she gets.

This sort of stuff works online only.
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And on satellite radio.
 
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