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Could a Taylor Swift format work?

Speaking of Taylor Swift, she just bought the masters of all her early recordings. Her first record label was sold in 2019, which led to a battle over those recordings. She re-recorded four of those records as "Taylor's Versions." That record label was just sold once again, and in the process, Taylor bought back all of her original recordings:

www.nbcnews.com

Taylor Swift buys back rights to the master recordings of her first 6 albums

"All of the music I’ve ever made… now belongs... to me," she said in a letter Friday.
www.nbcnews.com www.nbcnews.com

Swift bought the masters from Shamrock Capitol, who bought them from Big Machine for $300 million. She credits the success of her Eras tour for providing the funds to buy the music:

www.yahoo.com

Taylor Swift Buys Back Her Music Catalog 6 Years After It Was Sold To Scooter Braun

Taylor Swift has re-acquired her music catalog, six years after her old label, Big Machine Label Group, sold it to Scooter Braun’s Ithaca Holdings. She did not disclose the amount. Swift announced the deal in an emotional and lengthy statement on her website Friday. “Hi. I’m trying to gather my...
www.yahoo.com www.yahoo.com
 
TheBigA said:
Speaking of Taylor Swift, she just bought the masters of all her early recordings. Her first record label was sold in 2019, which led to a battle over those recordings. She re-recorded all of those records as "Taylor's Versions." That record label was sold once again, and in the process, Taylor bought back all of her original recordings:

www.nbcnews.com

Taylor Swift buys back rights to the master recordings of her first 6 albums

"All of the music I’ve ever made… now belongs... to me," she said in a letter Friday.
www.nbcnews.com www.nbcnews.com
Click to expand...
taylor-swift-dance.gif
 
Single artist stations, no matter how big the artist, have never worked. The longest running radio station of this type that I know of was the (I think) 6-month attempt to run an all Beatles' format at what is now KMZT 1260 AM in the Los Angeles area during 1998.

I got a chance to hear this format when my parents and I took a car trip to Los Angeles for a relative's funeral that year. While I enjoyed the format initially, I soon realized that, as popular as the Beatles were then, there weren't really enough songs, even if you included tracks and unreleased versions and even post-Beatles solo work by the four former members, to keep the format from getting old rather quickly.

And I think people would have the same problem with an all-Taylor Swift all-the-time radio station--people like to listen to a variety of music, even if it's all in the same genre, and no single artist station can ever replicate that.

There is one other reason why radio stations would most likely not choose to move to an all Taylor Swift format. Since she now owns the rights to all of her song masters, many would fear her heavy hand in music programming if they tried to program all Taylor Swift all the time. If you own all of the music rights and you don't like how this kind of format is working even if it is popular with its audience (which it may be for a short while), having a format based solely on the personal taste of the music rights owner is one very sure way to kill that format.
 
TheBigA said:
Speaking of Taylor Swift, she just bought the masters of all her early recordings.
Click to expand...

So will radio go back to playing the original versions of her earlier hits? Or have "Taylor's Versions" become the more familiar sounding versions of those songs that audiences would still prefer to hear now?
 
ted chittenden said:
Single artist stations, no matter how big the artist, have never worked. The longest running radio station of this type that I know of was the (I think) 6-month attempt to run an all Beatles' format at what is now KMZT 1260 AM in the Los Angeles area during 1998.

I got a chance to hear this format when my parents and I took a car trip to Los Angeles for a relative's funeral that year. While I enjoyed the format initially, I soon realized that, as popular as the Beatles were then, there weren't really enough songs, even if you included tracks and unreleased versions and even post-Beatles solo work by the four former members, to keep the format from getting old rather quickly.

And I think people would have the same problem with an all-Taylor Swift all-the-time radio station--people like to listen to a variety of music, even if it's all in the same genre, and no single artist station can ever replicate that.

There is one other reason why radio stations would most likely not choose to move to an all Taylor Swift format. Since she now owns the rights to all of her song masters, many would fear her heavy hand in music programming if they tried to program all Taylor Swift all the time. If you own all of the music rights and you don't like how this kind of format is working even if it is popular with its audience (which it may be for a short while), having a format based solely on the personal taste of the music rights owner is one very sure way to kill that format.
Click to expand...
The only time I could think of where an all single artist would work if that star is gone like when Elvis died or when John Lennon died they were big deals for that time and they were big to their fans for that week or in some cases the top star is having a concert in their area on that day. As always we have to move on from those events and go back to CHR or classic hits or AC.
 
SiriusXM has made single-artist channels, both permanent and temporary, a major part of its lineup. Of course, it's taking money from the artists and labels to do so, so whether anyone is listening to them is irrelevant, as it's not SXM footing the bill.
 
I really think that more radio stations need to give an all Legendary Stardust Cowboy format a chance. With the right amount of promotion and proper presentation, it could work.

 
boombox4 said:
I really think that more radio stations need to give an all Legendary Stardust Cowboy format a chance. With the right amount of promotion and proper presentation, it could work.

Click to expand...

Thanks for reminding me of the absolute worst song I have ever heard, bar none. Not even the kids in New Hampshire whose father beat them to force them to create music were as bad as this...Oh! And did I tell you? I do have this song on CD...
 
CTListener said:
SiriusXM has made single-artist channels, both permanent and temporary, a major part of its lineup. Of course, it's taking money from the artists and labels to do so, so whether anyone is listening to them is irrelevant, as it's not SXM footing the bill.
Click to expand...
Some of those channels are by living artist whose songs are played along with their picks of other artist's songs.
 
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