Given the well-known urban demographics of Atlanta, in my opinion there is that possibility of a Gold-based R&B Oldies station that can work well in Atlanta, if not on the FM dial, then AM. This, despite the gripe that ATL is over saturated with the variated urban formats of eight radio stations (commercial and non profit).
They can pattern the format after WDAS-AM, WDIA and the former WGPR and just play music from the 1950s to the mid 1980s. They can do it right this time, unlike Cox who let its flagship urban WALR run all the oldies in the ground for eight years till last year. Both WALR and WAMJ mainly play most contemporary and quiet storm R&B from the 1980s to present nowadays, although WALR would sprinkle in a 70s hit or two once every hour or so (not counting Saturday mornings). This can give Atlantans, albeit a smaller listenership than the well known stations, an option to hear more Motown, Funk, 70s Sweet Soul and Disco. Plus it can also sprinkle in some blues music due to the regionality. This might give Atlanta a third pure R&B/soul station alongside WAMJ/WUMJ and WALR (but nothing like the two), just like it has three hip hop R&B stations WVEE, WHTA and WWVA (rhythmic), and three gospel stations. Thoughts?
They can pattern the format after WDAS-AM, WDIA and the former WGPR and just play music from the 1950s to the mid 1980s. They can do it right this time, unlike Cox who let its flagship urban WALR run all the oldies in the ground for eight years till last year. Both WALR and WAMJ mainly play most contemporary and quiet storm R&B from the 1980s to present nowadays, although WALR would sprinkle in a 70s hit or two once every hour or so (not counting Saturday mornings). This can give Atlantans, albeit a smaller listenership than the well known stations, an option to hear more Motown, Funk, 70s Sweet Soul and Disco. Plus it can also sprinkle in some blues music due to the regionality. This might give Atlanta a third pure R&B/soul station alongside WAMJ/WUMJ and WALR (but nothing like the two), just like it has three hip hop R&B stations WVEE, WHTA and WWVA (rhythmic), and three gospel stations. Thoughts?
