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Could Dan Mason's Removal be the precursor to a Y-100 format change

jbrasco951

jbrasco951

I hate to think that being that Y-100 has been a CHR institution for over 33 years. The Days of Bill Tanner, Sonny Fox, Footy, kenny Walker, Robert W., Stuart Elliott (of course I had to mention Stuart), Earl the Pearl, Dr. Dave, Chio the Hitman, The Chicks at 6, and yes even Bobby Mitchell (forgive me if I forgot someone) ,whether you liked them or not, are from an era of Y-100 that is long gone.

Y-100 is a station I grew up with, and I loved it. I started listening to it in the early 80s and I never stopped listening to it.


When Dan Mason was hired, I truly gave Y-100 my attention with the Morning Zoo being added and the addition of J-Nice at night in place of Adam Bomb. In true Clear Channel fashion, it was obvious that he was not going to be able to fight the corporate executive program directors and the stale research that he was given to mold Y-100 into a solid CHR again.


Dan, personally, I can't imagine the pressure you were under in Miramar to take on the challenge at hand and leave a top rated CHR in Cleveland to boost your career in the "Evil Empire". I give you credit for stepping up and giving it a college try. I knew that were going to be gone when the playlist all of a sudden got extemely stale and unrefreshed , as it is now.


But now with Dan's dissmissal comes my topic. There will be some hateful replies to this post, but I wouldn't put it past Clear Channel to consider dropping the CHR format on 100.7. I could see CC conceding defeat...realizing that they cannot successfully program a quality CHR in Miami and have not been able to since they acquired the station almost 10 years ago.


I will live with the format change , if it comes to pass at the most opportune time to flip a station, at the start of the new year.


So, I would love to know what you would do with such a valuable frequency, if you had control of programming it or if you think CC should try again to live up to the legacy that Y-100 once was (because it is far from that now..those days are long gone)


It is so obvious now that Dave Ross and Rob Roberts kept the station afloat and helped to give the station a strong foundation no matter if the ratings began to slide. The new management deciding the fate of Y-100 might wave the white flag of surrender and go back to the old CC drawing board. I don't think that Y-100 is a marquee station in the Clear Channel Miami Building.

Let's all hope that Y-100 gets a stay of execution and if it doesn't , at least we have the memories...and the aircheck tapes.


RIP Y-100
1973-2006???
 
I say no, but will qualify it with this: the format won't change suddenly. Clear Channel is quite obviously changing KTU up in New York from Dance to Rhythmic AC (a la the "Movin'" format), but it's a slow, progressive change and they've never made outright mention of it anywhere. I think the same will happen to Y-100... perhaps they're evolving it into a sort of modern-classic CHR format. That would actually work pretty well in South Florida, and they're pretty much halfway there already.
 
jbrasco951 said:
I hate to think that being that Y-100 has been a CHR institution for over 33 years. The Days of Bill Tanner, Sonny Fox, Footy, kenny Walker, Robert W., Stuart Elliott (of course I had to mention Stuart), Earl the Pearl, Dr. Dave, Chio the Hitman, The Chicks at 6, and yes even Bobby Mitchell (forgive me if I forgot someone) ,whether you liked them or not, are from an era of Y-100 that is long gone.

Y-100 is a station I grew up with, and I loved it. I started listening to it in the early 80s and I never stopped listening to it.


When Dan Mason was hired, I truly gave Y-100 my attention with the Morning Zoo being added and the addition of J-Nice at night in place of Adam Bomb. In true Clear Channel fashion, it was obvious that he was not going to be able to fight the corporate executive program directors and the stale research that he was given to mold Y-100 into a solid CHR again.


Dan, personally, I can't imagine the pressure you were under in Miramar to take on the challenge at hand and leave a top rated CHR in Cleveland to boost your career in the "Evil Empire". I give you credit for stepping up and giving it a college try. I knew that were going to be gone when the playlist all of a sudden got extemely stale and unrefreshed , as it is now.


But now with Dan's dissmissal comes my topic. There will be some hateful replies to this post, but I wouldn't put it past Clear Channel to consider dropping the CHR format on 100.7. I could see CC conceding defeat...realizing that they cannot successfully program a quality CHR in Miami and have not been able to since they acquired the station almost 10 years ago.


I will live with the format change , if it comes to pass at the most opportune time to flip a station, at the start of the new year.


So, I would love to know what you would do with such a valuable frequency, if you had control of programming it or if you think CC should try again to live up to the legacy that Y-100 once was (because it is far from that now..those days are long gone)


It is so obvious now that Dave Ross and Rob Roberts kept the station afloat and helped to give the station a strong foundation no matter if the ratings began to slide. The new management deciding the fate of Y-100 might wave the white flag of surrender and go back to the old CC drawing board. I don't think that Y-100 is a marquee station in the Clear Channel Miami Building.

Let's all hope that Y-100 gets a stay of execution and if it doesn't , at least we have the memories...and the aircheck tapes.


RIP Y-100
1973-2006???
Click to expand...

Stuart Elliot???? HaHaHaaaaaaa :D :D :D :D He needs to go back driving the Van and keeping Funky Frank's "Stash" full. ;)
 
RockTheGlobe said:
Y-100's not going anywhere. They've already hired a new PD for it. And he's a well-known Top 40 guy.
Click to expand...

There was a noticeable change for the better in Y-100's music selection last week. It appears that the new Program Director (Rod Phillips) has been tweaking the format a bit as he settles in to his new job. Hopefully he'll be in this one for the long run and get some stabilization back to that position.

There's less repetition of their biggest hits. Last Summer Y-100 was playing its 5 or so biggest hits as much as 130 (!) times per week. Now they are playing no hits greater than 100 times per week. They are playing more adult rock hits - including a few that were TOP 40 hits deep into last year but were never played on Y-100 (such as Snow Patrol's "Chasing Cars" and My Chemical Romance's "Welcome To The Black Parade"). They are also playing a whole lot more pop, rock, and urban recurrent and gold hits from as far back as a decade or more ago.

I like what I'm hearing, and it's a good start to restoring the Miami heritage of Y-100 !

THE MAJOR
 
Wait, what happened to Dan Mason? I used to listen to him in Cleveland, and I was devastated when he was gone. Did he get fired from Y100 or something??
 
John Waywoods said:
Major-
Isn't it amazing that it seems as if radio is re-learning what they used to know in the 80s?
Click to expand...

I'm just full of praises tonight ! ;D

I think that Rod Phillips has done a pretty good job thus far in revitalizing Y-100. As far as the music selection is concerned this is the best that it has sounded in at least a couple of years. They are playing a balanced variety of pop, rock, hip hop / rap, and YES - even dance music with less repetition.

I listen to Y-100 from 6 AM to 3 PM weekdays (while I'm at work), and everything sounds good with it. 'Elvis Duran & The Morning Zoo' continues to crack me up every morning, and me and my co-workers spend a lot of time discussing what we just heard on-the-air - especially the 'phone-taps' at 7:20 (or as close as they can get to it). They are 'watercooler' material.

THE MAJOR
 
I don't know what he (Dan Mason) did, but he is currently 3,000+ miles away serving as the Interim Program Director of KDND 'The End' in Sacramento California. YES - That's the same station where a morning show radio contest ended in a water intoxication death and numerous (nearly a dozen) station employees were fired over it.

THE MAJOR
 
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