Could it be possible that KLLI is doing better than what people are saying?

[outlaw2448]

I went to The Dallas Stars Hockey Show last night and had a conversation with a gentleman who works at the station and we started talking about the ratings and he told me that the radio ratings are changing from arbitron to a newer more "efficient" (we'll see) ratings model. I can't remember the name right now.

But KLLI in this ratings system went from 1.6 to 2.4.

Also I found this article from the chicago tribune.
http://www.chicagotribune.com/business/columnists/chi-wed-phil-rosenthal-8oct08,0,7812997.column

BRING IT ON. ;D ;D ;D

 

[little1]

When you hear the Eurthymics 'Would I lie to you" think of that KLLI employee. And then think "yes. yes you did lie to me'.

The last ratings under the diary system were released on 10/16. the new ratings, using the PPM (people meter) aren't due to be released, if i remember correctly, for a couple more weeks.

So it would be really interesting to see how they went from a 1.6 to a 2.4 in a report that as hasn't been released yet.

Is it possible that KLLI is doing better than the diary system shows. Sure. But that knife cuts both ways. It's also possible that they're doing worse than a 1.6.

 

[jeffdfw]

You are correct little1... KLSX 97.1 in LA has recently gone to PPM and their numbers have dropped from 1.3 to 0.9 and they have Carolla and Leykis live. Very similar station... http://www.971freefm.com/

 

[outlaw2448]

When you hear the Eurthymics 'Would I lie to you" think of that KLLI employee. And then think "yes. yes you did lie to me'.

The last ratings under the diary system were released on 10/16. the new ratings, using the PPM (people meter) aren't due to be released, if i remember correctly, for a couple more weeks.

So it would be really interesting to see how they went from a 1.6 to a 2.4 in a report that as hasn't been released yet.

Is it possible that KLLI is doing better than the diary system shows. Sure. But that knife cuts both ways. It's also possible that they're doing worse than a 1.6.

Going by what Jeffdfw posted the PPM (thanks by the way, since I couldn't remember the name) for LA. It may be possible that the PPM has been released here in DFW. But I agree that knife does cut both ways.

I just thought it was interesting that a few people on here are so Anti-KLLI that I thought maybe if I shared this, they wouldn't have anything to come back with, and so far it is working.

(I'm not counting you 2 into that anti-KLLI area)

 

[Slambang]

PPM isnt going to really help this station...

 

[tah]

I went to The Dallas Stars Hockey Show last night and had a conversation with a gentleman who works at the station and we started talking about the ratings and he told me that the radio ratings are changing from arbitron to a newer more "efficient" (we'll see) ratings model. I can't remember the name right now.

Well, of course Gavin is going to say that........

 

[scottythecynic]

Good one, tah.

While I am not anti-KLII, I am anti- Russ.

I listen in on a few shows and enjoy them.

 

[outlaw2448]

Gavin wasn't at the show. He wasn't hosting as he was suppose to originally.

 

[henderson_s454]

While I am not anti-KLII, I am anti- Russ.

Yes, you and me both. I'm also anti-Gavin, since Gavin's the one who WON'T fire Russ no matter what happens...

What kind of a pay cut will Russ have to take to literally RESIGN from his radio show?

For example, if he's earning at least $2 Mil. per year now, he should at least be cut to $7.50 per hour. Since his show only last from 3 'til 7 p.m., Monday through Friday, that would give me an equation of (7.5 * 4.0) * 5.0 (I'm doing this in all single-decimal point values until the final figure). That would give me $150.00 per week. Take that value times 52 and you get $7,800.00 per year.

FINAL QUESTION - Is it worth changing Russ Martin's yearly salary from $2,000,000.00 to $7,800.00 if what you're doing is trying to get him to leave?

 

[tah]

While I am not anti-KLII, I am anti- Russ.

Yes, you and me both. I'm also anti-Gavin, since Gavin's the one who WON'T fire Russ no matter what happens...

What kind of a pay cut will Russ have to take to literally RESIGN from his radio show?

For example, if he's earning at least $2 Mil. per year now, he should at least be cut to $7.50 per hour. Since his show only last from 3 'til 7 p.m., Monday through Friday, that would give me an equation of (7.5 * 4.0) * 5.0 (I'm doing this in all single-decimal point values until the final figure). That would give me $150.00 per week. Take that value times 52 and you get $7,800.00 per year

FINAL QUESTION - Is it worth changing Russ Martin's yearly salary from $2,000,000.00 to $7,800.00 if what you're doing is trying to get him to leave?.

Actually, I think you're overpaying him at $7.8K per year. If you account for the fact that there are a lot of "best of" shows (and it pained me to type that) thrown into the mix not to mention the ad nauseum replay of the various explosions plus the pseudo attacks on Gavin during the live shows, I would say that $3.5 would be a more realistic number. ;D

 

[Slambang]

If this was bizzaro world, id agree with the topic...

Im not really anti-KLLI , im more anti-spittle, as he has sunk KLLI and KRLD in his tenure. Bad managment needs to be shown the door, instead they're promoted...thats modern radio for you, do a lousy job and kiss someones butt, you get promoted.

 

[outlaw2448]

Answer me this. How is KLLI doing a lousy job when they are tops in the males 25-46 rating

 

[jeffdfw]

I do not think that they are.... Calling David Eduardo... Top 5 males 25-46 please

 

[davideduardo]

I do not think that they are.... Calling David Eduardo... Top 5 males 25-46 please

The demo is Men 25-44... and here is 6-Mid on that demo.

KESS
KTCK
KKDA
KLNO
KEGL
KDGE
KLLI (tied with KDGE for 6th)

 

[jeffdfw]

Thank you! ;D

 

[davideduardo]

Answer me this. How is KLLI doing a lousy job when they are tops in the males 25-46 rating

They are tied for 6th in 25-44 males, with about 45% of the audience share that the #1 station has.

 

[outlaw2448]

OK, so considering that KLLI's targeted audience is males 25-44 they are doing good. They aren't looking for anyone under 25 and anyone over 45.

Let's take KESS for an example, what would you consider KESS's targeted audience would be?

Or let's take the #1 in the arbitron ratings and what is their targeted audience?

 

[davideduardo]

OK, so considering that KLLI's targeted audience is males 25-44 they are doing good. They aren't looking for anyone under 25 and anyone over 45.

The issue here is whether any demo any particular station does well in is requested by agencies, or whether the station does so well in a narrow demo that it also looks well in surrounding demos.

Let's take KESS for an example, what would you consider KESS's targeted audience would be?

Hispanic Persons 21 to 49, where it is #1.

Or let's take the #1 in the arbitron ratings and what is their targeted audience?

KKDA's target can be seen via its audience composition. It has 53% of its listening in 18-34, with significant but lower 12-17 and 35-44. So, its target, like most Urbans, is 18-34 African Americans and 72% of its AQH Audience is Black.

 

[Slambang]

Dave, but demos don't account for personal taste or base intelligence when it comes to their listeners, and it wont if and when they start using PPMs either

Myself, I find the schtick of their station and general imaging overdone and tired. All of that can be pinned on spittle & friends, as he brought in his cronies to image the station when he took over and nothing has been decent since. Maybe im that lone intelligent listener who would rather hear some thought-provoking conversation or perhaps a music format similar to a 101x or even KGSR on the main channel than as a HD subtier.

 

[davideduardo]

Dave, but demos don't account for personal taste or base intelligence when it comes to their listeners, and it wont if and when they start using PPMs either

Demos are age, ethnic, gender, socioeconomic, language preference, or geography based groups.

Women 18-44 is a demo. So is Spanish dominant males 25-44 living in Tarrant County.

The PPM panel is built just like the Diary sample... to represent as closely as possible all the desired characteristics of the market. The difference is that diarykeepers turn over weekly and the panel is permanent, up to 2 years.

But if the market is 36.8% 18-34, the panel should have 36.8% people in that age. And the diary system tries to do that, but returns are unpredictable so individual weeks and months can be way off.

Myself, I find the schtick of their station and general imaging overdone and tired. All of that can be pinned on spittle & friends, as he brought in his cronies to image the station when he took over and nothing has been decent since. Maybe im that lone intelligent listener who would rather hear some thought-provoking conversation or perhaps a music format similar to a 101x or even KGSR on the main channel than as a HD subtier.

"Intelligence" is a subjective quality and as such couldn't be used as a stratification variable, anyway. There is no minimum education, intelligence or viewpoint required to use radio.