With K-Love moving into Mobile with the purchase of WABB (and later WDLT-FM) as well as their starting an LMA with WMRK in Montgomery, could a Birmingham FM be next on K-Love's shopping spree? Is it possible that once Cox sells their Birmingham stations (should they not all go to Dubose), and the dust settles, K-Love could wind up with a presence in Birmingham? Or...would WDJC's longevity discourage K-Love of even considering a station in the Magic City? Although Mobile had no other commercial contemporary christian stations established when K-Love came to the area, the scenario is different in Montgomery...with The River being already in place. K-Love is in Nashville now, too...with the WABD/WDLT/WLVM "swap-a-roo" with Cumulus. Doesn't Salem own contemporary christian stations there as well?
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Could It Happen?
- Thread starter passtheword
- Start date
passtheword said:
Yes. Salem owns "94 FM The Fish", a pair of Class A's on opposite ends of the market. (WFFH Kingston Springs 93.7 & WFFI Smyrna 94.1) After K-Love came on, they also flipped a Southern Gospel station (WBOZ 104.9 Woodbury) to the Fish.
Way FM also has a large presence in the Nashville market. (and is longer-established than Salem)
G
Groove1670
Guest
Format has never (and never will be a issue) for a station purchase. The investor, or buyer will make changes as needed. WRKS, WABB, WFNX, and many others come to mind.
If the opportunity exists, a company such as KLOVE will enter a market. Nashville is a good example. I read that current management has a desire to keep the Bham cluster. It could be a wise decision to sell off the weaker property (ies) and keep the stronger stations, not on the basis of format, but on revenue.
If you were selling off stations in a winning cluster, a non commercial buyer would be a good choice.
RDP if you've peeked in on the threads regarding the WABB-to-KLove saga then you know that ratings mean nothing to EMF. Remembering that, I suppose my earlier comment about WDJC having the CCM to themselves being a reason for K-Love to not enter Birmingham is wrongheaded on my part.
Of all the Cox properties, are we unanimous in thinking the weak link is 97.3?
Of all the Cox properties, are we unanimous in thinking the weak link is 97.3?
Zach said:RDP if you've peeked in on the threads regarding the WABB-to-KLove saga then you know that ratings mean nothing to EMF. Remembering that, I suppose my earlier comment about WDJC having the CCM to themselves being a reason for K-Love to not enter Birmingham is wrongheaded on my part.
Of all the Cox properties, are we unanimous in thinking the weak link is 97.3?
If Cox were to spin off one of their Bham stations, I would imagine it would be 97.3. Nothing ever seems to fare well on that frequency, and I believe the Zone is the worst performing format for them thus far. I'm not totally sure, but I believe K-Love has been buying and LMAing mostly C2 and C3 stations...the exception being KHJK, which is a class C, but on the outskirts of Houston, however. WMRK is a C3, and although EMF originally purchased WABB-FM, a class C, they eventually wound up with WDLT-FM, a class C2. With WZNN being a C2, it would be a good fit for K-Love.
They did buy earlier this year WJKK (now WJLV), a class C in Jackson, MS.
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