It wasn't relevance, it was the erosion of their audience in the money demos. The overall, 6+ audience was still strong when said GM left (or was shown the door, or however it played out).
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Could KABC become KNX's sister station?
- Thread starter michael hagerty
- Start date
That was true of most, maybe all, of the ABC O&O's back in the day.
I have a fond memory of my first trip down to Atlanta from NYC, with my boss at the time (RIP, Tony), getting into the rental car at ATL, fiddling with the radio for a moment, and then hearing "W-A-B-C boing!". And him giving me a look like he had a crazy person on his M.I.S. team. But the station came in from 700 miles away about as well as the locals.
My take on that is that everything changed when the company was sold to Disney. From that moment, they wanted to sell radio.
Sheesh hire me to run KABC. I’ll get them in the top 10, 25-54 by the end of the year
FYI: Even KFI isn't Top 10 25-54. So you have quite a big jump.
I’d really love to know how you’d do that.
Yes too in past examples we mentioned that KGO-AM demos were 60+ when they were a news/talk station. But by the time Neilsen rolled out PPM the data showed that San Francisco's NPR affiliate KQED-FM is the number one News/talk station in the Bay Area and KGO-AM dropped dramatically because they didn't lower their median demos.
You could give away $500,000 an hour and still nobody could get that station to crack a 2.0 share.
In double-digit markets, FM is basically an assisted living community resident. AM's headstone is tipping from soil settlement.
Even in single-digit markets, KABC's *tower land* was worth more than the license!
And they had no P2's. Stations that made it well into the PPM expanded listening through the "discovery" of P2s. They listened, but did not always write it into diaries.
Stern would have been killed in the PPM. Same thing. No P2's.
Once Kabc hires me, you’ll hear and find out 😉
I look forward to your consultancy
I put 22 ROTFLMAO emojis at the bottom, and he still takes it seriously...
But seriously, folks...
I can't find Research Director demo breakouts for March or February, but here's January's 25-54 ranking:
1. KOST
2. KRTH
3. KIIS
4. KBIG
5. KCBS-FM
6. KLVE
Tragically, RD stopped at #6, but let's just look at that.
The lowest cume in that bunch is KLVE, and it's still 1.1 million people a week. KCBS-FM is 1.3 million. KIIS-FM is 1.6 million, KBIG 1.7.
KRTH and KOST each have more than 2 million weekly users.
If we're still talking an English-language sports station that goes heavy on college games, you'd need to get every English speaking person between the ages of 25 and 54 within KABC's usable signal to not only listen, but listen for several hours a day to just barely edge into the top 10 in that demo.
And that ain't gonna happen.
Yup. I counted 22!
They would have tossed the leftover promo sheets before they left La Cienega Boulevard. If there were any.
More off topic seriously unfunny stuff ... The second 'e' in Cienega is a typo on a grant deed for this area known for its marsh and swamp-like wet-lands. The intended Spanish word was cienaga- for swamp.
Of course you limited yourself to 22 because 23 would have been ridiculous.
Well, yeah. I'm not a maniac.
I think Audacy would need their sports programming on FM. Since they're maxed out on FM station ownership in L.A., something has to give on ownership limits or put KROQ on 1070 (isn't that hilarious?) and run sports on 106.7. But billing?
Actually, I have reconsidered this suggestion and concluded that if I was an iheart mole working clandestinely in the Audacy offices with the charge of getting them to make changes that would reduce the profitability of my company's main competitor...this is exactly what I would recommend!
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