I once visited classical kfac am transmitter site whose building and twin self standing towers are in the parking lot of a gated apartment complex. Those twin towers today are shared with kabc 790 and spanish kwkw. The apartment complex and towers are off the former santa barbara avenue now martin luther king jr ave. Kabcs twin towers are in a heavy black neighborhood. A solution for kabc is to flip to a black oriented format with mostly black hosts snd content. Thats the available audience for kabc..black angelenos.Who says it works? It's only there because it's owned by the same guy who owns the Angels.
David's told you several times. It's a very small, very ethnic list.
If that's the case, what do you need a radio station for?
As someone who's lived in both areas, I can tell you---rankings aren't important. The Bay Area is a MUCH better sports metro with more devoted fans (pro and college) than Southern California. Having the radio rights to the Trojans buys you zilch.
maybe get a black guy, say someone like Larry Elder, to host afternoon drive?I once visited classical kfac am transmitter site whose building and twin self standing towers are in the parking lot of a gated apartment complex. Those twin towers today are shared with spanish kwkw. The apartment complex and towers are off the former santa barbara avenue now martin luther king jr ave. Kabcs twin towers are in a heavy black neighborhood. A solution for kabc is to flip to a black oriented format with mostly black hosts snd content. Thats the available audience for kabc..black angelenos.
790 tried that for many years with elder in pm drive. He may be too political and divisive.maybe get a black guy, say someone like Larry Elder, to host afternoon drive?
So you're saying he was on the air in pm drive for many years but didn't work out?790 tried that for many years with elder in pm drive. He may be too political and divisive.
That’s the philosophy behind KBLA (1580), whose signal serves the same basic area. They’ve been doing a format exactly as you describe for three years, with no ratings.I once visited classical kfac am transmitter site whose building and twin self standing towers are in the parking lot of a gated apartment complex. Those twin towers today are shared with spanish kwkw. The apartment complex and towers are off the former santa barbara avenue now martin luther king jr ave. Kabcs twin towers are in a heavy black neighborhood. A solution for kabc is to flip to a black oriented format with mostly black hosts snd content. Thats the available audience for kabc..black angelenos.
True, KABC's signal is no match for KFI, KLAC or KNX. However, it's not horrible either. You can hear it (albeit mainly near the coast) 120 miles away here in San Diego. Can't say that for many other L.A. AM signals, beyond the handful of strong ones mentioned above.The problem with KABC is not content, it is signal. Its coverage area is about 75% to 80% ethnic (Black, Asian, Hispanic) or immigrants (Iran, Middle Eastern, Russian, etc.). None of those groups would have much interest in that type of programming.
The station has only partial day and night coverage of the metro survey area, and as LA has plentiful electronic and electrical noise on the AM band, the coverage decreases every year.
I "heard" 250 watt KTIP from Porterville, CA, in Ohio in the 60's. My point is "hearing" is not listening. To be listened to, a signal has to be consistent, strong and void of noise and static.True, KABC's signal is no match for KFI, KLAC or KNX. However, it's not horrible either. You can hear it (albeit mainly near the coast) 120 miles away here in San Diego. Can't say that for many other L.A. AM signals, beyond the handful of strong ones mentioned above.
KABC is consistently listenable (although barely) in most populated areas of San Diego County, at least on my car radio. It does get dicey going inland. Also is hard to hear when you get close to the Mexico border, due to interference from 800 AM in Tijuana.My point is "hearing" is not listening. To be listened to, a signal has to be consistent, strong and void of noise and static.
That doesn’t help them in L.A.KABC is consistently listenable (although barely) in most populated areas of San Diego County, at least on my car radio. It does get dicey going inland. Also is hard to hear when you get close to the Mexico border, due to interference from 800 AM in Tijuana.
I think content IS a problem too. There is no mass appeal whatsoever as regard to their offerings, with the exception maybe of the local finance show in the early evening. Love that Frank Mottek, booming voice!The problem with KABC is not content it is signal ...........
Just as KTNQ's night audience in Hawai'i did not help it, either! In fact, we often got calls from there in the overnight show.That doesn’t help them in L.A.
If the content were sufficiently appealing then people would tune in despite this particular signal.
It's only when a bigger signal goes head-to-head that they loose to the bigger station.
Whether it's signal or content or both. KABC hasn't been "appealing" in 30 years...particularly when you confuse listeners by simulcasting KNBC TV news while using KABC call letters during breaks. It's understood that " KABC" is a legacy call sign, but when you actually have nothing to do with the Network any longer...you get the idea...That is not how typical listeners behave, but go ahead, tell me---what would "sufficiently appealing" content be that would have Angelenos tuning in a signal-challenged AM in numbers that would result in impressive ratings and revenue?
KABC's been losing to KFI (and very nearly every other AM station in Los Angeles) for 30 years.
Whether it's signal or content or both
Goooooooood Question!That is not how typical listeners behave, but go ahead, tell me---what would "sufficiently appealing" content be ......
Yes, I know that we are talking about AM service in 2024, which is going the way of the copper wire POTS telephone service.would have Angelenos tuning in a signal-challenged AM in numbers that would result in impressive ratings and revenue?
Goooooooood Question!
Yes, I know that we are talking about AM service in 2024, which is going the way of the copper wire POTS telephone service.
I think it has been about 35 years now, that KFI has clobbered KABC- almost immediately after KFI's transition to full-time talk, even back when AM audiences in general were much larger.
Both stations in 1988 (year KFI changed) were much more balanced and broad appeal. ABC was wonderful but had a stodgy PBS-style presentation and KFI was feisty as hell but not right-wing grievance.
Lowest common denominator?
BTW, remember when KHJ used to kick KFI's ass, eight ways from Friday?
Thanks for the reference look-up on the late seventies and 1980. I believe KHJ lost more to FM than to KFI.The first year KFI beat KABC was 1992---four years after KFI went talk. And it was a battle---with KABC coming within a full point of KFI at some points---until 1997. That was also the first year KFI surpassed KABC in billing.
Three hours of KFI's schedule was Rush Limbaugh. You cannot underestimate that.
Once they had a high-profile morning show in Bill Handel, beginning in 1993, they were close to unstoppable.
As David has outlined here before, the West L.A. of the 1970s and 1980s that was in KABC's signal sweet spot was demographically very different from the 90s on. And there was a migration of younger, less well-off, less politically liberal Boomers to more inland areas of L.A. as housing prices rose.
KABC was their parents' station. They were listening to Rush (and to a lesser extent, Tom Leykis).
I mean, KHJ and KFI were only in direct competition for about three and a half years and KFI got within half a point of KHJ in nine months, and then tied them or trailed them by 0.1 for all of 1978. For all of 1979 and the nine-ish months of 1980 that KHJ was still in format, KFI was beating them handily.