Dunno what to make of this, but the Drudge Report had a quick blurb about CC creating a commercial free radio station in TX... Since I am up in IL what are you guys take on something like this happening in DFW??? If this indeed the case could this be what will happen with KZPS??? CC1
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Could KZPS be a CC Guinea Pig
- Thread starter CrazeeCarroll1
- Start date
T
TheLaffer
Guest
CrazeeCarroll1 said:
Yeah Right. I can just hear it now...Thw following 15 mins of "messages" has been brought to you by Exxon/Mobil
M
melonhead
Guest
Doesnt Howard Stern run spots on his satallite show now? Hmmm. Didnt cable TV start commercial free? Hmmmm. Lets think, how many commercial free ventures on publicly traded media companies stay that way? Hmmmm. Even if they did try to rope in big sponsors, they will drift back just like Stern. Bet the shareholders will get IBS over that. Glad I dont own that stock.
CrazeeCarroll1 said:
As I posted several days ago, this station is attempting to do no 30's and 60's and to, instead, sell very short liners and credits for presnting hours, features, etc.
Nice idea, but it probably won't work. Agency buys at 30 and 60 second intervals are the industry standard.
Less is more to this extent won't cut it.
Less is more to this extent won't cut it.
I think the clients and the agencies have figured out that long music sets followed by long stop sets have trained the listener to punch the button. I would hate to spend hundreds of dollars to have the 5th :60 sec spot in an 8 minute stop set... When I sold radio time, I found the most effective spots were news sponsorships and traffic liners, which catch the listener paying attention. Also effective were live announce ads by the talent, especially if the talent is a personality who can make the message sound like part of the show. I think CC is finally trying something, instead of sticking with the tired-old porgrammer-led ratings-hype jukebox-style presentation. I hope they can keep the music fresh and the shows moving, rather than bogging down in the same-old same-old, stumble-through-a liner-card presentation. And if they have hired Redbeard, does this mean they have once again discovered value in TALENT? God I hope so....
There's a good article in the NYT about it...apparently the jocks are supposed to mention the hour sponsor in the chatter.
http://tinyurl.com/282uw2
http://tinyurl.com/282uw2
K
KPLEXCOMPLEX
Guest
In the late sixties thee was an overnight show for an AC format,whose sole sponsor was Holiday Inn,and it was hosted at times by the Late Allison Steele. It was on disc. So there is a precedent for this type of commercial sponsored programming. In the Golden age of radio they did the same thing.
I think now that I remember it some stations in Long Island tried something simular and they called it channel casting where its cluster did the same thing and from what I remember it did not do so well... Maybe Clear Channel will have better luck with this attempt... CC1
G
GRAYWOLF
Guest
I think they are banking on the exclusivity of it. Southwest will sponsor an hour which means they don't have to compete with anyone else for listener attention. They also don't have to worry about the next hour being sponsored by American Airlines either. The sponsorship contracts are exclusive of industry competition.
M
melonhead
Guest
to the dump, to the dump, to the dump dump dump
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