Could Philly be on the list for CC's PD cuts?

[RadioPhillyFan]

As you all know, Clear Channel has been cutting PD's nationwide. Do you expect Clear Channel Philadelphia to be split, do you expect Philly to experience Columbus's fate?

Or, do you think CC knows the money they make off Philly, could be jeapordized by trying such a stunt?

Personally, with CC - I do not think they will try to do this in Philly. Q102 would almost surely fall to Wired, Mix would have even less of a chance of beating B101, WDAS may actually fall to WRNB.

Clear Channels PD's in Philly are the only thing holding them up... Philadelphia Radio has been in a rocky decade, losing Y100, losing YSP, losing WJJZ. Could this be next?

 

[davideduardo]

Or, do you think CC knows the money they make off Philly, could be jeapordized by trying such a stunt?

Philadelphia is an underperforming market... it only ranks 11th in radio revenue, beaten even by Miami and Atlanta.

 

[mcradiofree]

I would assume that since most of the Philly CC stations are already paper thin, the most likely cuts will come from Metro traffic or whatever they are called these days. And yes, cuts are coming.

 

[LA_Guy]

Metro was eliminated in the markets that experienced cutbacks yesterday. CC is wiping Metro off the map nationwide.

Engulf and devour.

 

[Dancerev889]

As you all know, Clear Channel has been cutting PD's nationwide. Do you expect Clear Channel Philadelphia to be split, do you expect Philly to experience Columbus's fate?

Or, do you think CC knows the money they make off Philly, could be jeapordized by trying such a stunt?

Personally, with CC - I do not think they will try to do this in Philly. Q102 would almost surely fall to Wired, Mix would have even less of a chance of beating B101, WDAS may actually fall to WRNB.

Clear Channels PD's in Philly are the only thing holding them up... Philadelphia Radio has been in a rocky decade, losing Y100, losing YSP, losing WJJZ. Could this be next?

Why is Philly rocky because its lost those stations? Y100 flipped because its own by an urban company, YSP was a lost cause and switched to something thats going to bring in more money. WJJZ? Jazz all over the country was not doing well. Mix is not going to beat B101.

 

[MoldaMania182]

Or, do you think CC knows the money they make off Philly, could be jeapordized by trying such a stunt?

Philadelphia is an underperforming market... it only ranks 11th in radio revenue, beaten even by Miami and Atlanta.

That's the trouble of being in NY's umbrella shadow. It extends well beyond radio.

 

[jhguthlac]

"Under performing" is a relative term. How is the Philadelphia economy performing in comparison to the other metro markets? That is how you then compair radio revenue performance.

As to PD's. What do they actually do these days? Its not like the 60's and 70's when they were actively involved in the music the station played. That is now decided at a national level. Promotions are also decided at a national level. All they do is baby sit dj's and what ever else type people are on the air. In industry, managerial ranks are being cut. They are being asked to supervise more employees in even more departments. Radio is going to be doing the same thing.

In Delaware, two CC AM's have two employees between them. They share the morning host and the morning news guy. Their third AM is all Fox sports - no local hosts. A PD in Philly could (and I gues does) run those 3 as well. He/she ccan monitor it all on-line.

 

[RadioPhillyFan]

"Under performing" is a relative term. How is the Philadelphia economy performing in comparison to the other metro markets? That is how you then compair radio revenue performance.

Actually, it's the seventh in the country, and it's on its way to pass Dallas in worth with the addition of the UPS hub (Philly is the NorthEast corrider UPS hub now. That pushed us to 357,932,000 GDP)

In order it's
1) New York
2) Los Angeles
3) Chicago
4) Washington
5) Houston
6) Dallas
7) Philadelphia
8 ) San Fran
9) Boston
10) Atlanta
11) Miami

So, I highly doubt it works that way.

 

[LA_Guy]

IIRC, in terms of revenue, Los Angeles beats NYC by a comfortable margin.

 

[RadioPhillyFan]

IIRC, in terms of revenue, Los Angeles beats NYC by a comfortable margin.

Because the demographics and markatability of LA are more appealing to advertisers.

Market Revenue has to do with market size, market location, market demographics (ie: how much people make inside the market, would my advertisement appeal to the majority of this city) and the formats inside the city.

That's just in a nutshell, but GDP (Gross Domestic Product - which is a cities economy) is one of the lesser factors in major markets, and if it was, we'd be seeing a rise in Philly revenue (to match our GDP rise). Also, pretty sure that this commercial free trend going on is affecting the market's total revenue. WRDW, WISX, WIOQ, WPST, WSJO all do commercial free runs. WRDW does it three times a day, WISX does it twice a day on weekdays. WIOQ picked it up after WRDW started. (Quite a rivarly emerging between Wired and Q now.) 96.5 does 3 one hour and a half commercial free runs.

That's my 2¢.

 

[davideduardo]

IIRC, in terms of revenue, Los Angeles beats NYC by a comfortable margin.

Because the demographics and markatability of LA are more appealing to advertisers.

Nope. Principally it has to do with the fact that a huge percentage of New York MSA residents commute on public transportation and thus are not reachable during commutes via radio. That affects the PUR and the "point of purchase" aspects of radio, making LA outbill NY by quite a significant margin every year since the 80's.

Market Revenue has to do with market size, market location, market demographics (ie: how much people make inside the market, would my advertisement appeal to the majority of this city) and the formats inside the city.

Ad agencies... who represent nearly 100% of the revenue for multi-market campaigns, buy markets based on client marketing campaigns. If a campaign is national, then it would likely be in Top 10 markets (30% of all radio revenue is in those 10 markets) and all top 10 markets would be included (save seasonal factors, etc.). Buys are seldom strictly format based... they are based on delivery and price. I can regale you with stories of KLVE (24 times #1 in LA in the last 30 years) getting orders with English language creative because the buyer had no idea the format was Spanish language A/C.

That's just in a nutshell, but GDP (Gross Domestic Product - which is a cities economy) is one of the lesser factors in major markets, and if it was, we'd be seeing a rise in Philly revenue (to match our GDP rise).

GDP is not a factor at all. A major difference in slightly under-indexing markets like Philadelphia, NY, Cleveland, etc., is climate. Markets like Dallas, Miami, Houston, LA, Phoenix, Atlanta over-index because they are more hospitable, all year round, to inviting folks to run over to the Best Buy or Bed Bath and Beyond and so on... because it ain't freezin' or snowin' out.

You are complicating what is really simple. Cost Per Point in the target demo. CPP. You meet the goals, and you are pretty much on the buy.

Also, pretty sure that this commercial free trend going on is affecting the market's total revenue.

No, it's not. Stations make up in other hours, days, dayparts. With radio off about 30% still compared to 2007, nobody leaves a penny on the pavement.

And those commercial free gimmicks run in every market, sometimes more, sometimes less. Doing music marathons, commercial free hours and even days is not exclusive to any market. I ran a station launch commercial free in the 60's... it's not a new idea, and it is not market-exclusive.

That's my 2¢.

I want a refund.

 

[davideduardo]

So, I highly doubt it works that way.

Again, you are comparing a metro definition that is not the same as the one used in radio for nearly every market you list.

 

[Seltzer]

"Under performing" is a relative term. How is the Philadelphia economy performing in comparison to the other metro markets? That is how you then compair radio revenue performance.

As to PD's. What do they actually do these days? Its not like the 60's and 70's when they were actively involved in the music the station played. That is now decided at a national level. Promotions are also decided at a national level. All they do is baby sit dj's and what ever else type people are on the air. In industry, managerial ranks are being cut. They are being asked to supervise more employees in even more departments. Radio is going to be doing the same thing.

In Delaware, two CC AM's have two employees between them. They share the morning host and the morning news guy. Their third AM is all Fox sports - no local hosts. A PD in Philly could (and I gues does) run those 3 as well. He/she ccan monitor it all on-line.

Good PDs are still valuable. There's more to a great station than just picking songs. There's coaching air talent, working with sales in creating promotions which are not all decided at the national level. Gueriilla marketing tactics. Charitable efforts.
The stations who still do all these will still come out on top, whether the music logs are coming from elsewhere or some dayparts employ Premium Choice.