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Could The Loop Flip To Mainstream Rock?

M

My_Humps

Guest
Well, since The Loop's ratings are tanking, it'll probably flip to mainstream rock. Basically, we've got The Loop & The Drive as our classic rockers, but if The Loop added currents, they'll hafta go to The Drive. Basically The Drive is classic hits, but they're heavy on classic rock.<P ID="edit"><FONT class="small">Edited by My_Humps on 10/23/05 10:57 PM.</FONT></P>
 
> Well, since The Loop's ratings are tanking, it'll probably
> flip to mainstream rock. Basically, we've got The Loop &
> The Drive as our classic rockers, but if The Loop added
> currents, they'll hafta go to The Drive. Basically The
> Drive is classic hits, but they're heavy on classic rock.
>
Actually, if you've been listening lately, IMO they've focused a little more classic on the Loop. I've noticed Styx added back into rotation, which if you remember not too long ago was one of the classic bands they would cease playing (stupid- Styx has Chicago roots and IMO has plenty of cool old songs). If JB is brought in, a mainstream flip would really make no sense. He would also likely bring their numbers up a little. As far as numbers in general go, I feel like there's simply some kind of discrepancy with the way the whole process is handled. I dunno- I just know a hell of a lot of people that listen (or listened to) stations like the Zone, Loop, Energy etc. I've never been sent a diary and the highest Arby rated station I listen to is the Drive.
 
> > Well, since The Loop's ratings are tanking, it'll probably
>
> > flip to mainstream rock. Basically, we've got The Loop &
> > The Drive as our classic rockers, but if The Loop added
> > currents, they'll hafta go to The Drive. Basically The
> > Drive is classic hits, but they're heavy on classic rock.
> >
> Actually, if you've been listening lately, IMO they've
> focused a little more classic on the Loop. I've noticed Styx
> added back into rotation, which if you remember not too long
> ago was one of the classic bands they would cease playing
> (stupid- Styx has Chicago roots and IMO has plenty of cool
> old songs). If JB is brought in, a mainstream flip would
> really make no sense. He would also likely bring their
> numbers up a little. As far as numbers in general go, I feel
> like there's simply some kind of discrepancy with the way
> the whole process is handled. I dunno- I just know a hell of
> a lot of people that listen (or listened to) stations like
> the Zone, Loop, Energy etc. I've never been sent a diary and
> the highest Arby rated station I listen to is the Drive.
>
I wanna say marketing firms call peoples' home phone numbers at random to find out if they wanna participate in the Arbitron rating system. Besides having to fill out a diary for 2 weeks, you get $1.00 just for participating. I was lucky to particiate twice because the place I used to live at had 2 phone numbers, and this was in the mid 90's. In fact I believe because of the Do Not Call Lists at both Federal & some state levels, I believe the diaries aren't reaching as many people now as it did before the Do Not Call lists went into place.
 
> Well, since The Loop's ratings are tanking, it'll probably
> flip to mainstream rock. Basically, we've got The Loop &
> The Drive as our classic rockers, but if The Loop added
> currents, they'll hafta go to The Drive. Basically The
> Drive is classic hits, but they're heavy on classic rock.
>


I gave the Loop a try the first 2 weeks after the Zone was killed then I gave up. It just sounds so boring, stale, and flat out lazy. But thats OK. I'm just a listener and I don't count. I'm comfortable with that. As far as flipping to mainstream rock, I highly doubt it. That would mean they couldn't spin the hot grammy award winning heavy metal band Jethro Tull anymore.
 
> > Well, since The Loop's ratings are tanking, it'll probably
>
> > flip to mainstream rock. Basically, we've got The Loop &
> > The Drive as our classic rockers, but if The Loop added
> > currents, they'll hafta go to The Drive. Basically The
> > Drive is classic hits, but they're heavy on classic rock.
> >
>
>
> I gave the Loop a try the first 2 weeks after the Zone was
> killed then I gave up. It just sounds so boring, stale, and
> flat out lazy. But thats OK. I'm just a listener and I don't
> count. I'm comfortable with that. As far as flipping to
> mainstream rock, I highly doubt it. That would mean they
> couldn't spin the hot grammy award winning heavy metal band
> Jethro Tull anymore.
>
Dude, you always misguidedly attack the Loop. They are clearly classic rock leaning and have been for the last 15-20 years. They've never claimed to be metal. It's like attacking B96 for not "rocking" or something! Don't listen if ya don't like it!
 
> > > Well, since The Loop's ratings are tanking, it'll
> probably
> >
> > > flip to mainstream rock. Basically, we've got The Loop
> &
> > > The Drive as our classic rockers, but if The Loop added
> > > currents, they'll hafta go to The Drive. Basically The
> > > Drive is classic hits, but they're heavy on classic
> rock.
> > >
> >
> >
> > I gave the Loop a try the first 2 weeks after the Zone was
>
> > killed then I gave up. It just sounds so boring, stale,
> and
> > flat out lazy. But thats OK. I'm just a listener and I
> don't
> > count. I'm comfortable with that. As far as flipping to
> > mainstream rock, I highly doubt it. That would mean they
> > couldn't spin the hot grammy award winning heavy metal
> band
> > Jethro Tull anymore.
> >
> Dude, you always misguidedly attack the Loop. They are
> clearly classic rock leaning and have been for the last
> 15-20 years. They've never claimed to be metal. It's like
> attacking B96 for not "rocking" or something! Don't listen
> if ya don't like it!
>

I don't misguidedly attack them!!! I attack them for being stale, boring, weak sauced, and a lazy ROCK station that doesn't move forward. That is what the sweepers say..."Chicago's ROCK Station." That's also what the jocks say too..."Chicago's ROCK Station". I don't hear them saying "Chicago's Classic Rock." Perhaps they should change their sweepers if they don't want to be criticized. Besides, if you scroll up and re-read what I originally wrote, then you would have noticed that I said I gave up on the Loop after listening for a short time after the Zone left. Also, the sad thing is that I'm not even listening to FM radio in Chicago because there is nothing for me, the 33 year old male who likes to hear a cutting edge local rock station. Sure I may peak in here and there but it's rare.
 
> > > > Well, since The Loop's ratings are tanking, it'll
> > probably
> > >
> > > > flip to mainstream rock. Basically, we've got The
> Loop
> > &
> > > > The Drive as our classic rockers, but if The Loop
> added
> > > > currents, they'll hafta go to The Drive. Basically
> The
> > > > Drive is classic hits, but they're heavy on classic
> > rock.
> > > >
> > >
> > >
> > > I gave the Loop a try the first 2 weeks after the Zone
> was
> >
> > > killed then I gave up. It just sounds so boring, stale,
>
> > and
> > > flat out lazy. But thats OK. I'm just a listener and I
> > don't
> > > count. I'm comfortable with that. As far as flipping to
> > > mainstream rock, I highly doubt it. That would mean they
>
> > > couldn't spin the hot grammy award winning heavy metal
> > band
> > > Jethro Tull anymore.
> > >
> > Dude, you always misguidedly attack the Loop. They are
> > clearly classic rock leaning and have been for the last
> > 15-20 years. They've never claimed to be metal. It's like
> > attacking B96 for not "rocking" or something! Don't listen
>
> > if ya don't like it!
> >
>
> I don't misguidedly attack them!!! I attack them for being
> stale, boring, weak sauced, and a lazy ROCK station that
> doesn't move forward. That is what the sweepers
> say..."Chicago's ROCK Station." That's also what the jocks
> say too..."Chicago's ROCK Station". I don't hear them
> saying "Chicago's Classic Rock." Perhaps they should
> change their sweepers if they don't want to be criticized.
> Besides, if you scroll up and re-read what I originally
> wrote, then you would have noticed that I said I gave up on
> the Loop after listening for a short time after the Zone
> left. Also, the sad thing is that I'm not even listening to
> FM radio in Chicago because there is nothing for me, the 33
> year old male who likes to hear a cutting edge local rock
> station. Sure I may peak in here and there but it's rare.
>

What comes to mind with the name vs. format issue is this... WKLH in Milwaukee. They switched their name to "Milwaukee's Classic Rock" from "Milwaukee's Classic Hits", their format is still the same, classic hits. Their name, however, says classic rock. Granted that the formats are similar, they are not the same. My point is, no matter what they call themselves, their format may not 100% match the name (though at times I wish it did as well).<P ID="signature">______________


Moderator, Community Radio board</P>
 
> > > > Well, since The Loop's ratings are tanking, it'll
> > probably
> > >
> > > > flip to mainstream rock. Basically, we've got The
> Loop
> > &
> > > > The Drive as our classic rockers, but if The Loop
> added
> > > > currents, they'll hafta go to The Drive. Basically
> The
> > > > Drive is classic hits, but they're heavy on classic
> > rock.
> > > >
> > >
> > >
> > > I gave the Loop a try the first 2 weeks after the Zone
> was
> >
> > > killed then I gave up. It just sounds so boring, stale,
>
> > and
> > > flat out lazy. But thats OK. I'm just a listener and I
> > don't
> > > count. I'm comfortable with that. As far as flipping to
> > > mainstream rock, I highly doubt it. That would mean they
>
> > > couldn't spin the hot grammy award winning heavy metal
> > band
> > > Jethro Tull anymore.
> > >
> > Dude, you always misguidedly attack the Loop. They are
> > clearly classic rock leaning and have been for the last
> > 15-20 years. They've never claimed to be metal. It's like
> > attacking B96 for not "rocking" or something! Don't listen
>
> > if ya don't like it!
> >
>
> I don't misguidedly attack them!!! I attack them for being
> stale, boring, weak sauced, and a lazy ROCK station that
> doesn't move forward. That is what the sweepers
> say..."Chicago's ROCK Station." That's also what the jocks
> say too..."Chicago's ROCK Station". I don't hear them
> saying "Chicago's Classic Rock." Perhaps they should
> change their sweepers if they don't want to be criticized.
> Besides, if you scroll up and re-read what I originally
> wrote, then you would have noticed that I said I gave up on
> the Loop after listening for a short time after the Zone
> left. Also, the sad thing is that I'm not even listening to
> FM radio in Chicago because there is nothing for me, the 33
> year old male who likes to hear a cutting edge local rock
> station. Sure I may peak in here and there but it's rare.
>
I'll give you leeway on the "Chicago's ROCK Station" point- but they don't say "Hardest Rock Station in America" (like the Zone did) nor do they even say "hard rock". They basically play classic hard & AOR rock, a few old metal songs and a few fairly safe "mainstream" currents. I too miss the Zone- but I like all flavors of Rock, from the Zone all the way to its replacement (True Oldies Channel). Wouldn't "True Oldies Station" roll off the tongue better? I dunno- sorry if I sounded harsh before, I guess I just have a soft spot for the Loop because I remember its finer days in the mid '80's while in middle school. I was kinda hoping Infinity would flip CKG rock, but I guess "Free FM" has nixed that idea....
 
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