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Could the "Now" Brand be used at Alice?

Last week 100.5 The Zone, a CBS-owned Hot AC rebranded and became Now 100.5,They stayed almost the same in their music though.Could this rebranding come to Alice?Would it work?
 
travisl5678 said:
Now 100.5 still has a Hot AC format,I'm wondering if Alice would Re-brand as Now, keeping the Hot AC

The Zone was in bad shape and had an image problem. I'm not sure Alice is in the same boat. If they're hitting revenue goals, then why change it?
 
I guess that could happen too,I don't think anyone expected a Hot AC Station to use the Now brand, which is used on CBS-Owned CHRs across the country, the only one I can think of right now though is Now 92.3 in New York
 
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