Ok this might be a stretch for some, but with the events of the last month fresh in our minds, is there any rationale to someone flipping to country this year? Would it be a mistake to consider The Legend a niche format with a very limited signal and discount them as not being a real factor? That would leave only 2 country stations for the metro...would this be inviting for someone? If so, who?
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could there be a country flipper in 08?
- Thread starter perfect storm
- Start date
perfect storm said:
Welcome to the ATL boards! C'mon in...the water's fine!
We covered this about a month ago with Cox's purchase of country WNGC (106.1). My thought (since repudiated by recent events) is that Cox would flip WNGC to something else as opposed to hacking it out against the then-3 ATL country stations and some powerful CC (Clear Channel) country stations in Asheville and Greenville. They obviously won't do that now, especially since WYAY's signal overlapped WNGC's more than that of any other ATL-market station.
ATL has two full-power (100kW) country stations (Bull and Kicks), at least three rimshots from the edge of the metro (the Bear out of Griffin, WTSH 107.1 out of Rome, and WNGC-you could also add WCON out of Cornelia on 99.3), and one lower-power (Legend). IMO that's a full plate of country.
That's not to say that one of these wouldn't try and differentiate themselves by going classic country (not counting Legend, of course), or "young country/rockin' country" as Y106 (former Eagle moniker) did in the mid-90s.
I think that when Bull flipped to country, ATL became over-served with country, and something had to give, and did. For reference, the last time ATL had five country stations (Kicks, Y106, WTSH, WNGC on 95.5, and WSTE/WLET on 106.1, which had previously been AC), Southern Broadcasting sold 95.5 to Cox who flipped it to CHR, and moved WNGC to 106.1.
VERY astute. Thanks.
R
Rogue
Guest
For the sake of clarity and for the record, Southern Broadcasting never owned (nor sold to COX) the 95.5 frequency. H. Randolf Holder was sole owner of the 95.5 WNGC property and sold it to COX. He was essentially the last hold out of a 100k rim shot suitable for ATL and was rewarded handsomely. He subsequently further cashed out the franchise he built by selling the well established "WNGC" calls to Southern, who placed them on their (formerly South) 106.1 licensed to Toccoa.
WNGC was never in any danger of an immediate format change.
No, Gold 104.3's not Citadel. I think I heard that the calls are the initials of the station's (ex?)owner, Kevin H. Croom. And with the exception of an afternoon drive show that sounds like it belongs on college radio and some high school sports, it's pretty much an ABC "Real Country" clearing house. 90% off the bird, or more.
They could do a lot more with it, IMHO, but I don't know what their budget is like. Maybe they are doing what they can... ???
They could do a lot more with it, IMHO, but I don't know what their budget is like. Maybe they are doing what they can... ???
L
LLDJ
Guest
Hey, there's another "country" station out there.....REAL COUNTRY Q92.3FM (WMOQ) in Monroe, Ga. It serves Walton and surrouding counties......Class A 3000k....It also airs the Real Country format from ABC.
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