> One thing satellite
> radio has is the money and manpower to acquire premier
> content, while the internet mainly has music going for it,
> which is still a strong point. Personally, and call me ol'
> fashioned if you will, I like my radio stations to have an
> established identity with personalities. Most internet radio
> I've heard is merely a playlist on random shuffle.
First off, I will say that I have XM - This is not a rant against "evil" - Just an opinion I've had since satellite radio launched.
Satellite radio is blowing its wod on technology as well. Those satellites, as you know, are extremely expensive. Hundreds of millions for various programming isn't helping the cause either. Internet radio has a better chance of being profitable in a shorter time frame due to the extremely affordable technology.
Currently, most internet radio stations are "just a playlist" because there isn't an easy way to monetize the medium yet. Bandwidth for streaming is very pricey, and those that offer "more affordable" service typically end up shutting off their high-usage customers.
The main reason for the difficulty in monetizing is that there are not many services (you can probably count the legitimate ones on one hand) that offer internet radio advertising sales. Part of this has to do with the fact that there isn't a widely available technology to give the medium accountability. Once these two things happen, internet radio will have a better shot at becoming part of the radio game.
Also, once internet radio can be heard via broadband (in the car), I am positive it will be easily monetized, and therefore encourage those serious about internet radio to make the investment into additional programming, and to allow for more listener slots on their streams.
Just my opinion.
SIDE NOTE ABOUT STREAMING:
From one of the bigger streaming providers:
500 concurrent listeners @ 128k bitrate is $1,200/mo. Again, not a lot in the general landscape of media, but when it's so hard to monetize right now, it is scaring people away from growing the they probably could.
(Not mentioning the streaming provider I quoted, as I don't want Mods to think I'm promoting a service/business)