Could this help FM HD?

[rbrucecarter5]

The other issue I take with ad agencies is that they apparently think once we buy into a product we become consumers of that product for life. BS! With the greatly increased ease of communication today it is child's play to research any product family and make decisions accordingly.

Still, habit and skepticism increase with age and loads of research shows that older consumers require more information, selling and convincing.

In other words, we aren't convinced by flopping breasts, flashy special effects, celebrity endorsements, and the other things that work on young (and relatively stupid) people. The problem is with the ad agencies, not the demographic. My "favorite" is Sun Drop. I actually avoid that drink because of their ad which appeals only to butt obsessed demographics.

 

[davideduardo]

If they want to conclude that old people don't try new products - why bother doing the research in the first place? Just make the decision and don't pretend to back it up by science that can't be independently observed, verified, and repeated.

I have no respect or tolerance for bad science.

This is not bad science. It is as simple as weighing the data on sales against advertising exposure and expenses and segregating by age and other factors. The general finding in consumer goods is that the cost of advertising per sale made in older demos exceeds the margin on the sale.

All kinds of goods and services providers make decisions on every phase of marketing, of which advertising is just one, based on who buys the most at the lows cost per sale.

As an example, that's why beers don't advertise to women... they know who their consumer is.

 

[davideduardo]

In other words, we aren't convinced by flopping breasts, flashy special effects, celebrity endorsements, and the other things that work on young (and relatively stupid) people. The problem is with the ad agencies, not the demographic. My "favorite" is Sun Drop. I actually avoid that drink because of their ad which appeals only to butt obsessed demographics.

The issue has nothing to do with ad agencies. The target demo, and thus the creative approach, is determined mostly or entirely by the client.

If the demo they are after finds curves appealing, they will put babes who got back in the ads.