could this work here?

[Wbzfm2010]

This station just launched in Cincinnati and so i thought would this type of station work here,and since cumulus owns it do you think they could move lite fm in this direction?? any thoughts?? http://journey941.com/

 

[Kenny Atkinson]

This station just launched in Cincinnati and so i thought would this type of station work here,and since cumulus owns it do you think they could move lite fm in this direction?? any thoughts?? http://journey941.com/

That's what Lite is pretty much now. I hate the logo "LITE ROCK". Lite should change to something more interesting in it's slogan.

 

[N1WVQ]

JB 105, WPJB.

 

[DG02816]

The JB105 branding and WPJB call should go back to 105.1.

 

[Runrigger]

I don't like the whole "light" thing but regardless, they're not known for rebranding. The only time was when they added the word "rock". They've been evolving and will continue to do so. The sixties are all but gone, but the last time I listened which was months ago, they still played seventies. Now it's mainly eighties, nineties, and now so that isn't much different than this Journey thing. Evolve or not, I just don't think they'll call attention to any changes. When they first started playing the likes of Springsteen and Mellancamp years ago, listeners complained that they were playing heavy metal. I don't think they have to worry too much about listeners' reactions to music changes now, but I still think it's best that they just move right along without giving the impression that they're changing anything.