Could we see LIVE commercials during Super Bowl LI?

[mvcg66b3r]

If you watched Hairspray Live on NBC this week, you may have noticed a number of live commercials sprinkled throughout the broadcast. As Fox is selling spots for Super Bowl LI in February, it’s looking at ways to bring advertisers into the fold. According to Variety, Fox is nearing 90% sold for the Big Game. And Fox is looking to sell some of the remaining ads for over $5 million.

One of the potential incentives to bring marketers into the Super Bowl is for Fox to use new forms of commercials for the game as Brian Steinberg of Variety writes:

“The network intends to test new advertising formats, according to one of the people familiar with the sales process. This person said Fox could air live commercials during the game as well as ads that had “engagement opportunities,” or elements aimed to spur more intense audience attention. More information about these concepts is expected to be unveiled over the next few weeks, this person said. Fox is also working to highlight the debut of “24: Legacy,” a reboot of its popular “24” spy serial, to Madison Avenue. The network will launch the series after the Super Bowl broadcast, and already has Ford Motor and Samsung involved.”

With the Super Bowl being the most-watched program of the year, the commercials are seen by over 100 million people so bringing a non-traditional ad will definitely stick out. And whether it’s a live ad or even a two-minute ad, they will be noticed more than if they’re aired on another program.

http://awfulannouncing.com/2016/could-there-be-live-commercials-on-super-bowl-li.html

 

[Don CT]

http://awfulannouncing.com/2016/could-there-be-live-commercials-on-super-bowl-li.html

Samsung is involved with the new '24'? "Was that a bomb that just went off? No it was a Note 7".

 

[Y2kTheNewOldies]

http://adage.com/article/media/make-goods/307250/

http://www.post-gazette.com/busines...20/GNC-makes-a-Super-buy/stories/201612210039

Ad Rates Soar for the NFL and GNC to appear on a Super Bowl Ad.

 

[mvcg66b3r]

Snickers Plans a Live Commercial During Super Bowl LI

Snickers added a new layer to the Super Bowl commercial hype Wednesday, announcing that it plans to air a live spot during next month's big game.

Snickers had already said actor Adam Driver would appear in its next Super Bowl spot, which is being created by BBDO New York. Now, the candy marketer has released trailers to tease the ad, which it said will be "performed and broadcast" during the first commercial break within the third quarter.

Despite the benefits of ad time in the one TV event of the year when consumers often intentionally watch commercials, marketers strive to cook up new ways to stand out in the pricey lineup. Snickers is not the only brand using fresh content the day of this year's game. Hyundai plans to film its 90-second ad during the game and air it just after the game ends.

http://adage.com/article/special-re...ns-show-live-commercial-super-bowl-li/307681/

Snickers' Live Super Bowl Ad Won't Be the First: Schlitz Did It in 1981

Snickers made big news Wednesday morning by revealing plans to air a live ad during the upcoming Super Bowl, the biggest TV event of the year and the most scrutinized platform for commercials.

Although it described its effort, which will cap a planned 36-hour livestream, as the "first" live Super Bowl commercial, that honor seems to actually belong to Jos. Schlitz Brewing Company, which in 1981 ran a live taste test during Super Bowl XV.

The Great American Beer Test was the culmination of a series of similar challenges pitting Schlitz against rivals on live TV. Some questioned the approach, as The New York Times reported before the game:

The series of one-minute live contests each featuring 100 beer drinkers who favor one of Schlitz's competitors will probably turn out to be the most controversial commercials of the year. They are already causing controversy over the validity of the taste test methodology and the wisdom of Schlitz, a troubled brewer, using any test in which its beer could turn out only 37 percent preferred, as it did last Sunday, when Miller Beer drinkers were used. The week before, again with Miller drinkers, Schlitz got 38 percent preferred, and on the two previous Sundays against Budweiser, Schlitz scored a 46 percent preferred in the first contest and had a tie in the second. Should it have quit when it was ahead?

http://adage.com/article/special-re...-super-bowl-taste-test-snickers-stunt/307682/

 

[umfan]

Hopefully Snickers future proves more promising than Schlitz's turned out to be.

 

[FreddyE1977]

Schlitz is still around in certain parts of the country. About two years ago they went back to their
original formula (the brewery's decline started with a switch to cheaper ingredients in the early 1970's)

 

[landtuna]

Schlitz is still around in certain parts of the country.

When did they put the 'L' in the name?

 

[landtuna]

Is this what the (purportedly) best pro football game of the year come to? Not only to watch the regular commercials but watch, with enthusiasm, an actual live commercial?

Doesn't say much for the game itself.

 

[umfan]

I disagree. I think it says that the game has such appeal that it's worth trying to stage a live commercial.

 

[LKellerIII]

When did they put the 'L' in the name?

Ha! I grew up in LA, where we had "Brew 102" (sounds like an FM radio station). Schlitz tasted like a fine micro-brew in comparison. Which begs the question - what ever happened to Olympia ("slogan - "It's the water...")and Burgermeister (Burgie") - both "low-end" beers?

The fun thing about live commercials is that things can go wrong. Prime example - the dog that wouldn't eat the Alpo for Ed McMahon.

 

[landtuna]

Ha! I grew up in LA, where we had "Brew 102" (sounds like an FM radio station). Schlitz tasted like a fine micro-brew in comparison. Which begs the question - what ever happened to Olympia ("slogan - "It's the water...")and Burgermeister (Burgie") - both "low-end" beers?

I grew up in Tucson where we also had Brew 102. I think it was the Safeway private label. We also had Olympia (from Tumwater) and Burgie (I still have an aluminum casting of the Burgie Man I made in high school metals class). Those beers were never among my favorites though.