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Could We See Some Changes

R

radiolives

With WJMN, WAAF, and WODS with low ratings could we see a change in formats?

WBZ moves to 94.5 as 94.5 WBZ

103.3 goes back as 103.3 WODS Nobody Plays More 80s (took tag off WOGL Philly)

107.3 goes Alternative as ALT 107.3 or Entercom moves classic hits to 107.3 and keeps 103.3 AMP Radio
 
[Alternative would be the obvious format hole to plug up.
Let's say WBZ moves to 94.5, what would you put on 1030?



WBZ moves to 94.5 as 94.5 WBZ

103.3 goes back as 103.3 WODS Nobody Plays More 80s (took tag off WOGL Philly)

107.3 goes Alternative as ALT 107.3 or Entercom moves classic hits to 107.3 and keeps 103.3 AMP Radio[/QUOTE]
 
radiolives said:
103.3 goes back as 103.3 WODS Nobody Plays More 80s (took tag off WOGL Philly)
Click to expand...

Between Magic, WROR, and now WBOS, another 80s station would be overly redundant. And that would put WODS and Magic, both Entercom properties, up against each other.

A WODS move to alternative might be more likely, but that might pit it against WAAF.

I think Entercom is stuck with AMP in its current state...not really anywhere to go. I don't see how they can take on Kiss.
 
Issue is there’s not really a good place to put Alternative on the dial. WODS outbilled Alt, so it’s be silly to throw away Amp’s revenue for a format that will likely bill less. Alt did outbill WAAF, but given its signal limitations, could such a format perform well enough to make a format change there worthwhile.

I think Entercom has learned their lesson about putting Alternative stations everywhere, given the mediocre results of their NYC, Dallas, and Orlando launches.
 
chrocket87 said:
Issue is there’s not really a good place to put Alternative on the dial. WODS outbilled Alt, so it’s be silly to throw away Amp’s revenue for a format that will likely bill less. Alt did outbill WAAF, but given its signal limitations, could such a format perform well enough to make a format change there worthwhile.

I think Entercom has learned their lesson about putting Alternative stations everywhere, given the mediocre results of their NYC, Dallas, and Orlando launches.
Click to expand...

Eventually, the boss was going to heed the bean counters and accept that his pet format (and favorite music) no longer appeals to enough listeners or advertisers to be successful in most markets. Demographically, the future doesn't look bright for rock in much of America. We are becoming, as Janet Jackson predicted, a rhythm nation.
 
CTListener said:
Eventually, the boss was going to heed the bean counters and accept that his pet format (and favorite music)
Click to expand...

I am not sure who you are referring to, but do you really believe "the boss" chooses programming based on his "pet format" and favorite music?
 
Wimmmex said:
I am not sure who you are referring to, but do you really believe "the boss" chooses programming based on his "pet format" and favorite music?
Click to expand...

It's been mentioned on other threads in other forums that the head honcho at Entercom has a thing for alt. Not sure if he actually likes the music, but he seems to see commercial potential for it in markets where chances for such would be minuscule.
 
freqlost said:
I like the person who had the idea to let WXRV get a nice signal in Boston.
Click to expand...

Their directional booster on the Hancock tower aimed south makes it sound like a full-power Boston station in Boston neighborhoods like the South End, Jamaica Plain, Roxbury, W. Roxbury, Roslindale, Dorchester, etc... I was impressed with how it comes in strong with no static or fading driving through those areas from that booster.

https://radio-locator.com/pats/WXRV-5_FB_LUi.gif
 
Entercom could move WAAF to 103.3 and run a good AOR rock station there similar to WHEB, WGIR and WHJY. They would have to market it well and good talent on it. AOR worked for years in this market, could they try again, what do they have to lose, more frustrating numbers from Amp Radio? Not sure if this is possible, but 107.3 could move back to Paxton transmitter that they originally had and run a country format on it. Who would they be competing against, 98.9 Nash, with a signal that is hard to get in some parts of Worcester?
 
wcozBoston said:
Entercom could move WAAF to 103.3 and run a good AOR rock station there similar to WHEB, WGIR and WHJY. They would have to market it well and good talent on it. AOR worked for years in this market, could they try again, what do they have to lose...
Click to expand...

Oh, I don't know....lose a ton of young females for old males?

Moving the poorly performing WAAF to 103.3 would mean displacing a format with young female demos, with aformat that doesn't show any life in it at all.

Replacing a 590k cume / 2.1 station female station (AMP) with a 300k cume station with a 1.6

In what world does this make sense?

Wanna try selling that to the market manager and corporate?
 
chrocket87 said:
Issue is there’s not really a good place to put Alternative on the dial. WODS outbilled Alt, so it’s be silly to throw away Amp’s revenue for a format that will likely bill less. Alt did outbill WAAF, but given its signal limitations, could such a format perform well enough to make a format change there worthwhile.

I think Entercom has learned their lesson about putting Alternative stations everywhere, given the mediocre results of their NYC, Dallas, and Orlando launches.
Click to expand...

NYC's Alt is now virtually tied with WAXQ in 25-54 and 18-49 and ahead in 25-54 women. It's relatively flat, and not going to bee top 10, but it is a good cluster mate to the other Entercom NYC stations.

When I owned a 9 station cluster "a while back" one of my stations did not even show in the ratings. But it made money as part of the group. I think that is behind the Entercom reliance on many alternative formats; they may be off target a bit in Miami but in the other markets they seem to be right where they want them.
 
K-LOVE ON 1030?

Would WBZ sell their heritage station to K-Love and give it a 50,000 watt voice in Boston? Or would it take it either Jam'n 94.5 or Kiss 108? The former choice would give EMF a power blaster up and down the Eastern Seaboard.
 
freqlost said:
I like the person who had the idea to let WXRV get a nice signal in Boston.

None of the above excites me too much.
Click to expand...

Once upon a time, I had this crazy idea that (like as if I had actually owned the stations) I would've blown up 92.9, move The River to there, and start a brand new format on 92.5 instead.

Also, while I do not know how it would do billing wise. But I would like to really see an throwback 80's New Wave station on the air, playing the stuff that WFNX used to play.
 
Retro said:
Once upon a time, I had this crazy idea that (like as if I had actually owned the stations) I would've blown up 92.9, move The River to there, and start a brand new format on 92.5 instead.

Also, while I do not know how it would do billing wise. But I would like to really see an throwback 80's New Wave station on the air, playing the stuff that WFNX used to play.
Click to expand...

How long before such a format would go stale? Figuring that 800 songs would be the maximum number you could have in rotation and hope to retain an audience large enough to keep advertisers, are there even 800 playable songs in 2019 from that long ago?
 
CTListener said:
are there even 800 playable songs in 2019 from that long ago?
Click to expand...

There really aren't. New wave was a subgenre of a subgenre. The songs were never really that popular when they were current. Even Elvis Costello, who was one of the leaders of the new wave, has had to reinvent himself, and only does a handful of his new wave songs in his show today.
 
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