• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Could WLUM Add Hard Rock-Based Currents?

P

PassDutch

Guest
Not many hard rock is played on Milwaukee radio, since Lazer 103 became 102.9 The Hog. Expect WLUM to phase back its hard rock/heavy metal-based currents.
 
> Not many hard rock is played on Milwaukee radio, since Lazer
> 103 became 102.9 The Hog. Expect WLUM to phase back its
> hard rock/heavy metal-based currents.
>
Here's Lazer's currents off RRonline:

23 22 Nine Inch Nails The Hand That Feeds (Interscope) 1160 03/20/2005
23 22 Foo Fighters Best Of You (RCA/RMG) 1025 04/24/2005
21 22 Seether Remedy (Wind-up) 996 04/10/2005
17 22 Staind Right Here (Flip/Atlantic) 1033 05/15/2005
21 20 3 Doors Down Behind Those Eyes (Republic/Universal) 1041 04/17/2005
12 13 Default Count On Me (TVT) 478 07/03/2005
- 12 Nickelback Photograph (Roadrunner/IDJMG) 796 08/07/2005
20 11 Audioslave Be Yourself (Interscope/Epic) 671 03/13/2005
8 11 Disturbed Stricken (Reprise) 413 07/24/2005
5 11 Audioslave Doesn't Remind Me (Interscope/Epic) 340 07/24/2005
10 10 Velvet Revolver Come On, Come In (Wind-up) 236 07/17/2005
9 10 Crossfade Colors (Columbia) 308 05/22/2005
9 10 Evanescence Bring Me To Life (Wind-up) 572 04/27/2003
6 10 Cold Happens All The Time (Flip/Lava) 253 06/19/2005
8 9 Breaking Point Show Me A Sign (Wind-up) 227 06/19/2005
9 8 Dark New Day Brother (Warner Bros.) 160 05/29/2005
8 8 Crossfade Cold (Columbia) 475 01/11/2004
8 8 Papa Roach Take Me (Geffen) 267 04/10/2005
8 8 Jet Cold Hard Bitch (Atlantic) 403 03/07/2004
7 8 Seether Fine Again (Wind-up) 426 06/09/2002
7 8 3 Doors Down Let Me Go (Republic/Universal) 438 11/14/2004
5 8 Saliva Always (Island/IDJMG) 400 09/15/2002
4 8 Hinder Get Stoned (Universal) 164 07/24/2005
10 7 Disturbed Guarded (Reprise) 257 07/03/2005
10 7 System Of A Down B.Y.O.B. (American/Columbia) 169 03/27/2005
9 7 Trapt Stand Up (Warner Bros.) 181 07/10/2005
8 7 Nickelback Feelin' Way Too Damn Good (Roadrunner/IDJMG) 325 05/02/2004
5 7 Three Days Grace Home (Jive/Zomba Label Group) 310 10/03/2004
5 7 Trapt Headstrong (Warner Bros.) 350 09/22/2002
10 6 Green Day Holiday (Reprise) 273

Most of this is already on WIIL and WLUM.

If WIIL's signal isn't good in Milwaukee, maybe simmulcast on 104.7 since The Wolf's ratings are going down. Just a thought.<P ID="signature">______________
</P>
 
> > Not many hard rock is played on Milwaukee radio, since
> Lazer
> > 103 became 102.9 The Hog. Expect WLUM to phase back its
> > hard rock/heavy metal-based currents.
> >
> Here's Lazer's currents off RRonline:
>
> 23 22 Nine Inch Nails The Hand That Feeds (Interscope)
> 1160 03/20/2005
> 23 22 Foo Fighters Best Of You (RCA/RMG) 1025
> 04/24/2005
> 21 22 Seether Remedy (Wind-up) 996 04/10/2005
> 17 22 Staind Right Here (Flip/Atlantic) 1033
> 05/15/2005
> 21 20 3 Doors Down Behind Those Eyes
> (Republic/Universal) 1041 04/17/2005
> 12 13 Default Count On Me (TVT) 478 07/03/2005
> - 12 Nickelback Photograph (Roadrunner/IDJMG) 796
> 08/07/2005
> 20 11 Audioslave Be Yourself (Interscope/Epic) 671
> 03/13/2005
> 8 11 Disturbed Stricken (Reprise) 413 07/24/2005
> 5 11 Audioslave Doesn't Remind Me (Interscope/Epic)
> 340 07/24/2005
> 10 10 Velvet Revolver Come On, Come In (Wind-up) 236
> 07/17/2005
> 9 10 Crossfade Colors (Columbia) 308 05/22/2005
> 9 10 Evanescence Bring Me To Life (Wind-up) 572
> 04/27/2003
> 6 10 Cold Happens All The Time (Flip/Lava) 253
> 06/19/2005
> 8 9 Breaking Point Show Me A Sign (Wind-up) 227
> 06/19/2005
> 9 8 Dark New Day Brother (Warner Bros.) 160
> 05/29/2005
> 8 8 Crossfade Cold (Columbia) 475 01/11/2004
> 8 8 Papa Roach Take Me (Geffen) 267 04/10/2005
> 8 8 Jet Cold Hard Bitch (Atlantic) 403 03/07/2004
>
> 7 8 Seether Fine Again (Wind-up) 426 06/09/2002
> 7 8 3 Doors Down Let Me Go (Republic/Universal)
> 438 11/14/2004
> 5 8 Saliva Always (Island/IDJMG) 400 09/15/2002
> 4 8 Hinder Get Stoned (Universal) 164 07/24/2005
>
> 10 7 Disturbed Guarded (Reprise) 257 07/03/2005
> 10 7 System Of A Down B.Y.O.B. (American/Columbia)
> 169 03/27/2005
> 9 7 Trapt Stand Up (Warner Bros.) 181 07/10/2005
> 8 7 Nickelback Feelin' Way Too Damn Good
> (Roadrunner/IDJMG) 325 05/02/2004
> 5 7 Three Days Grace Home (Jive/Zomba Label Group)
> 310 10/03/2004
> 5 7 Trapt Headstrong (Warner Bros.) 350 09/22/2002
>
> 10 6 Green Day Holiday (Reprise) 273
>
> Most of this is already on WIIL and WLUM.
>
> If WIIL's signal isn't good in Milwaukee, maybe simmulcast
> on 104.7 since The Wolf's ratings are going down. Just a
> thought.
>

I had that same thought but I don't think it would happen. Besides, if WIIL did do it the market would be saturated with classic rock.
 
> > Most of this is already on WIIL and WLUM.
> >
> > If WIIL's signal isn't good in Milwaukee, maybe simmulcast
>
> > on 104.7 since The Wolf's ratings are going down. Just a
> > thought.
> >
>
> I had that same thought but I don't think it would happen.
> Besides, if WIIL did do it the market would be saturated
> with classic rock.
>
I don't see 104.7 & 95.1 simulcasting. The primary coverage for Racine County completely overlaps for both signals, and simulcasting requires a certain distance from each other. The only way I could see WIIL being able to compete in Milwaukee signal wise is if there was wiggle room up north to move the stick into Racine County, and have coverage similar to WKKV, but I'm not sure there's enough room for WIIL to move north, and if NM is willing to do so, but they might try since they decided to try and make WEXT out to be a Milwaukee station.
 
> > > Most of this is already on WIIL and WLUM.
> > >
> > > If WIIL's signal isn't good in Milwaukee, maybe
> simmulcast
> >
> > > on 104.7 since The Wolf's ratings are going down. Just a
>
> > > thought.
> > >
> >
> > I had that same thought but I don't think it would happen.
>
> > Besides, if WIIL did do it the market would be saturated
> > with classic rock.
> >
> I don't see 104.7 & 95.1 simulcasting. The primary coverage
> for Racine County completely overlaps for both signals, and
> simulcasting requires a certain distance from each other.
> The only way I could see WIIL being able to compete in
> Milwaukee signal wise is if there was wiggle room up north
> to move the stick into Racine County, and have coverage
> similar to WKKV, but I'm not sure there's enough room for
> WIIL to move north, and if NM is willing to do so, but they
> might try since they decided to try and make WEXT out to be
> a Milwaukee station.
>

I assume WIIL does well in their little market (Kenosha and Lake counties). They also show up in the Chicago ratings occasionally. They won't move north.

As for WLUM picking up Lazer's harder product, I certainly hope not. They tried that several times in the past, and failed miserably. They were not and will never be a good active rock station. I think much of Lazer's audience will stay put, even without Slipknot and Mudvayne. Most of the artists and songs referenced before are already on 102.1.

I do hope they expand their alternative library, though, and cut down on the repetition a little. They have made some strong strides.<P ID="signature">______________
The Liberal Talk Radio Update</P>
 
> I assume WIIL does well in their little market (Kenosha and
> Lake counties). They also show up in the Chicago ratings
> occasionally. They won't move north.
>
WIIL shows up in the Milwaukee rating much more than Chicago. Also Kenosha County is rated with the Chicago market. So if Nextmedia wanted to cover more of the Milwaukee market, then the signal would have to move north, providing spacing allocations allow such a move. Besides, if WIIL could stay 50kw and move into Racine County, the primary contour would be added to Milwaukee County while keeping the primary contour over Kenosha. But that's if the signal can be moved at all. It's already short-spaced with Chicago's WZZN (94.7) & WNUA (95.5). As for WEXT, I don't really think anyone expected that station to move their signal north to cover the south side & downtown Milwaukee. That upgrade did boost their ratings a full point. When they transmitted from Franksville, I believe they got at the most .5, because whatever listeners WEXT had in Kenosha County didn't count for Milwaukee's ratings. By moving the signal north, they had a boost in ratings. It's possible the same thing could happen with WIIL if their signal could be moved north at all. But I don't see it happening anytime soon. They have to deal with Journal Broadcasting (WKTI) & CC (WRIT) since they're WIIL's 3rd adjacents.
>
> As for WLUM picking up Lazer's harder product, I certainly
> hope not. They tried that several times in the past, and
> failed miserably. They were not and will never be a good
> active rock station. I think much of Lazer's audience will
> stay put, even without Slipknot and Mudvayne. Most of the
> artists and songs referenced before are already on 102.1.
>
> I do hope they expand their alternative library, though, and
> cut down on the repetition a little. They have made some
> strong strides.
>
 
> > Not many hard rock is played on Milwaukee radio, since
> Lazer
> > 103 became 102.9 The Hog. Expect WLUM to phase back its
> > hard rock/heavy metal-based currents.
> >
> Here's Lazer's currents off RRonline:
>
> 23 22 Nine Inch Nails The Hand That Feeds (Interscope)
> 1160 03/20/2005
> 23 22 Foo Fighters Best Of You (RCA/RMG) 1025
> 04/24/2005
> 21 22 Seether Remedy (Wind-up) 996 04/10/2005
> 17 22 Staind Right Here (Flip/Atlantic) 1033
> 05/15/2005
> 21 20 3 Doors Down Behind Those Eyes
> (Republic/Universal) 1041 04/17/2005
> 12 13 Default Count On Me (TVT) 478 07/03/2005
> - 12 Nickelback Photograph (Roadrunner/IDJMG) 796
> 08/07/2005
> 20 11 Audioslave Be Yourself (Interscope/Epic) 671
> 03/13/2005
> 8 11 Disturbed Stricken (Reprise) 413 07/24/2005
> 5 11 Audioslave Doesn't Remind Me (Interscope/Epic)
> 340 07/24/2005
> 10 10 Velvet Revolver Come On, Come In (Wind-up) 236
> 07/17/2005
> 9 10 Crossfade Colors (Columbia) 308 05/22/2005
> 9 10 Evanescence Bring Me To Life (Wind-up) 572
> 04/27/2003
> 6 10 Cold Happens All The Time (Flip/Lava) 253
> 06/19/2005
> 8 9 Breaking Point Show Me A Sign (Wind-up) 227
> 06/19/2005
> 9 8 Dark New Day Brother (Warner Bros.) 160
> 05/29/2005
> 8 8 Crossfade Cold (Columbia) 475 01/11/2004
> 8 8 Papa Roach Take Me (Geffen) 267 04/10/2005
> 8 8 Jet Cold Hard Bitch (Atlantic) 403 03/07/2004
>
> 7 8 Seether Fine Again (Wind-up) 426 06/09/2002
> 7 8 3 Doors Down Let Me Go (Republic/Universal)
> 438 11/14/2004
> 5 8 Saliva Always (Island/IDJMG) 400 09/15/2002
> 4 8 Hinder Get Stoned (Universal) 164 07/24/2005
>
> 10 7 Disturbed Guarded (Reprise) 257 07/03/2005
> 10 7 System Of A Down B.Y.O.B. (American/Columbia)
> 169 03/27/2005
> 9 7 Trapt Stand Up (Warner Bros.) 181 07/10/2005
> 8 7 Nickelback Feelin' Way Too Damn Good
> (Roadrunner/IDJMG) 325 05/02/2004
> 5 7 Three Days Grace Home (Jive/Zomba Label Group)
> 310 10/03/2004
> 5 7 Trapt Headstrong (Warner Bros.) 350 09/22/2002
>
> 10 6 Green Day Holiday (Reprise) 273

Only in 2005 radio could three-year-old songs be called "currents."

Are there still ACs that have "Don't Know Why" on their current playlist?
 
> As for WLUM picking up Lazer's harder product, I certainly
> hope not. They tried that several times in the past, and
> failed miserably. They were not and will never be a good
> active rock station. I think much of Lazer's audience will
> stay put, even without Slipknot and Mudvayne. Most of the
> artists and songs referenced before are already on 102.1.

WLUM is now playin' 3 Doors Down's "Live For Today," which fewer alternative stations play today. 3 Doors Down is a hard rock band, as well all know, and all active/mainstream rockers play 'em. Expect WLUM to add Slipknot, Mudvayne or Disturbed, and WLUM will sound more like a pure alternative/active station like KROQ in LA, Q101 in Chicago or the very hard-eged alternative stations KDGE in Dallas or KTBZ in Houston. WLUM will take away Lazer's displaced audience.<P ID="edit"><FONT class="small">Edited by PassDutch on 08/18/05 12:27 AM.</FONT></P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom