> > > Most of this is already on WIIL and WLUM.
> > >
> > > If WIIL's signal isn't good in Milwaukee, maybe
> simmulcast
> >
> > > on 104.7 since The Wolf's ratings are going down. Just a
>
> > > thought.
> > >
> >
> > I had that same thought but I don't think it would happen.
>
> > Besides, if WIIL did do it the market would be saturated
> > with classic rock.
> >
> I don't see 104.7 & 95.1 simulcasting. The primary coverage
> for Racine County completely overlaps for both signals, and
> simulcasting requires a certain distance from each other.
> The only way I could see WIIL being able to compete in
> Milwaukee signal wise is if there was wiggle room up north
> to move the stick into Racine County, and have coverage
> similar to WKKV, but I'm not sure there's enough room for
> WIIL to move north, and if NM is willing to do so, but they
> might try since they decided to try and make WEXT out to be
> a Milwaukee station.
>
I assume WIIL does well in their little market (Kenosha and Lake counties). They also show up in the Chicago ratings occasionally. They won't move north.
As for WLUM picking up Lazer's harder product, I certainly hope not. They tried that several times in the past, and failed miserably. They were not and will never be a good active rock station. I think much of Lazer's audience will stay put, even without Slipknot and Mudvayne. Most of the artists and songs referenced before are already on 102.1.
I do hope they expand their alternative library, though, and cut down on the repetition a little. They have made some strong strides.<P ID="signature">______________
The
Liberal Talk Radio Update</P>