The two lowest home FM signals in the latest Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
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Couldn't Help Noticing...
- Thread starter Inventor989
- Start date
> > The two lowest home FM signals in the latest
> > Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
> >
>
>
> WLTW has a higher share than all 3 CBS/NY stations combined!
>
but come on, you are looking at the 12+ numbers, both of these stations carter to older so you wont be seeing them in good 12+ numbers<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
> > Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
> >
>
>
> WLTW has a higher share than all 3 CBS/NY stations combined!
>
but come on, you are looking at the 12+ numbers, both of these stations carter to older so you wont be seeing them in good 12+ numbers<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
> > > The two lowest home FM signals in the latest
> > > Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
> > >
> >
> >
> > WLTW has a higher share than all 3 CBS/NY stations
> combined!
> >
> but come on, you are looking at the 12+ numbers, both of
> these stations carter to older so you wont be seeing them in
> good 12+ numbers
>
LTW probably also has higher 25-54 than 12+ numbers. So it wouldn't surprise me if LITE has a higher 25-54 share than all 3 CBS FMs put together. If not, it will be true by the time the book comes out as the old WXRK months (two of which are still included in this trend) get replaced with FREE FM.
After reading the Radio and Records article, I would say the drops in the money demos are WORSE than the 12+ declines.
> > > Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
> > >
> >
> >
> > WLTW has a higher share than all 3 CBS/NY stations
> combined!
> >
> but come on, you are looking at the 12+ numbers, both of
> these stations carter to older so you wont be seeing them in
> good 12+ numbers
>
LTW probably also has higher 25-54 than 12+ numbers. So it wouldn't surprise me if LITE has a higher 25-54 share than all 3 CBS FMs put together. If not, it will be true by the time the book comes out as the old WXRK months (two of which are still included in this trend) get replaced with FREE FM.
After reading the Radio and Records article, I would say the drops in the money demos are WORSE than the 12+ declines.
M
MLB
Guest
Jack down in 25-54 also
> The two lowest home FM signals in the latest
> Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
>
Everyone in the past has said that the 12+ ratings don't really count when it comes to comparing the ratings between 101.1 CBS-FM and 101.1 Jack-FM.
But the recent Radio & Records article about Howard Stern mentions towards the end that Jack's ratings have dipped substantially in the key 25-54 demo also.
Does this not finally prove that Jack isn't working?
> The two lowest home FM signals in the latest
> Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
>
Everyone in the past has said that the 12+ ratings don't really count when it comes to comparing the ratings between 101.1 CBS-FM and 101.1 Jack-FM.
But the recent Radio & Records article about Howard Stern mentions towards the end that Jack's ratings have dipped substantially in the key 25-54 demo also.
Does this not finally prove that Jack isn't working?
M
mike704
Guest
> The two lowest home FM signals in the latest
> Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
>
Dear CBS:
It would be okay to admit that Jack isn't working and perhaps return the oldies format on 101.1. The listeners have spoken and you could win points by listening.
This could be fun, the radio version of "New Coke".
As for WNEW-FM go back to Classic free form AOR.
> Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
>
Dear CBS:
It would be okay to admit that Jack isn't working and perhaps return the oldies format on 101.1. The listeners have spoken and you could win points by listening.
This could be fun, the radio version of "New Coke".
As for WNEW-FM go back to Classic free form AOR.
Re: Jack down in 25-54 also
> > The two lowest home FM signals in the latest
> > Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
> >
> Everyone in the past has said that the 12+ ratings don't
> really count when it comes to comparing the ratings between
> 101.1 CBS-FM and 101.1 Jack-FM.
>
> But the recent Radio & Records article about Howard Stern
> mentions towards the end that Jack's ratings have dipped
> substantially in the key 25-54 demo also.
>
> Does this not finally prove that Jack isn't working?
>
I like the Jack format personally, but I don't think it will ever work in NYC. It's been on long enough to know. It's not going to suddenly start taking off now. It was probably doomed from the start due to the frequency CBS chose to put it on. They would be better off today if instead of going Jack, they updated CBS-FM and made it more 70s instead of 60s based. They did this at KFRC/San Francisco and are having success with it.
> > The two lowest home FM signals in the latest
> > Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
> >
> Everyone in the past has said that the 12+ ratings don't
> really count when it comes to comparing the ratings between
> 101.1 CBS-FM and 101.1 Jack-FM.
>
> But the recent Radio & Records article about Howard Stern
> mentions towards the end that Jack's ratings have dipped
> substantially in the key 25-54 demo also.
>
> Does this not finally prove that Jack isn't working?
>
I like the Jack format personally, but I don't think it will ever work in NYC. It's been on long enough to know. It's not going to suddenly start taking off now. It was probably doomed from the start due to the frequency CBS chose to put it on. They would be better off today if instead of going Jack, they updated CBS-FM and made it more 70s instead of 60s based. They did this at KFRC/San Francisco and are having success with it.
D
dab1100
Guest
> > The two lowest home FM signals in the latest
> > Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
> >
... and it looks as if "Free FM" is taking a similar (downward) elevator ride. DLR? DOA!
> > Arbitron...WCBS-FM, followed closely by WNEW-FM. Ouch.
> >
... and it looks as if "Free FM" is taking a similar (downward) elevator ride. DLR? DOA!
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