Country 105.5 is now "The Wolf"

[halon121]

I noticed around 6pm tonight that country 105.5 started calling themselves "The Wolf". When and why did the change happen? I was listening at 7am this morning and they were still the old name.

 

[Tibbs4]

How original!

 

[Rob]

The Fort Walton Beach station?

Rob

 

[Tibbs4]

Doubtful rob, it Crumulus. Just the fact that 10 stations became the Wolf this week in the US.

 

[Rob]

The Wolf is such a common name anyway. Look at my friend's site: http://www.wolffm.com

He's been the Wolf since what, 96 I believe?

Rob

 

[halon121]

Yea it was the Ft. Walton Beach station I am talking about but their website still has the old name.

 

[Rob]

Now their website reflects it. Trying to compete with 104.1 out of mobile, ala.
This area has way too many country stations.

Rob

 

[Poledo]

Not competing with 104.1 out of Atmore/Mobile. Both 104.1 and 105.5 have the same owner.

 

[Rob]

Ok I thought 104.1 was owned by clear channel

 

[Poledo]

Ok I thought 104.1 was owned by clear channel

It was, about 10 years ago. WKSJ was Clear Channel's country station and The Dawg, WDWG 104.1 was their Classic Country station.
Clear Channel bought up too many stations with city grade signals over Pensacola and had to sell off one. They had TK-101, New Rock 107, 98.1 The Ticket, 96.1 The Rocket, Lite Mix 99.9, 95 KSJ, and 104.1 The Dawg.
While it would seem that unloading 98.1 would be the smartest move, they wound up trading 104.1 to Cumulus for 104.9 out of Moss Point, Mississippi which covered Mobile (at the time) but not Pensacola. This worked out for them because 98.1 The Ticket covered Pensacola but not Mobile.
Later Clear Channel traded 98.1 for 92.5 in Biloxi and moved 104.9 from Mobile to Biloxi, so I would assume that they could now acquire another 100kw Mobile/Pensacola station.