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Country Battle in Ft Wayne
- Thread starter Big Thangz
- Start date
hmm. You are from Fort Wayne, yet you know ALL the russ' in Indianapolis radio - :
You felt SO compelled to join this board JUST to defend Oasis' station with your first post?
You seem to understand the ratings and radio - yet this is your first time here? I don't buy it - Russell!
good try! Keep reading, maybe you'll learn something. ;D
You felt SO compelled to join this board JUST to defend Oasis' station with your first post?
You seem to understand the ratings and radio - yet this is your first time here? I don't buy it - Russell!
good try! Keep reading, maybe you'll learn something. ;D
This is amazing. The Ft. Wayne radio pundits and the K-105 staff trading barbs about the effect the newly launched us 933 will have on good OLD K-105. Just the very fact this blog has gone 3 pages is a victory for 'BTU...everyone is talking about them and K should be worried.
Afterall, we're talking about a FedMed station...a notoriously stale, lazy, formula format that has served them well for the past, what, 12 years or so? They are ripe for the picking and Russ won't stop until he's bled K. It's so typical that Fedmed will open the checkbook and try and outspend someone coming afterthem...but when have dollars translated into what really counts - ratings? What really matters is what comes out of the speakers and gving the country crowd what they want. Go ahead and think that K is fort wayne's country station and they always will be - it's only becuase they have not had any serious competion. now they have serious competiition and look at how they react - roughing up the US 933 people at the fireworks. Sound like some who is very worried to me....
Afterall, we're talking about a FedMed station...a notoriously stale, lazy, formula format that has served them well for the past, what, 12 years or so? They are ripe for the picking and Russ won't stop until he's bled K. It's so typical that Fedmed will open the checkbook and try and outspend someone coming afterthem...but when have dollars translated into what really counts - ratings? What really matters is what comes out of the speakers and gving the country crowd what they want. Go ahead and think that K is fort wayne's country station and they always will be - it's only becuase they have not had any serious competion. now they have serious competiition and look at how they react - roughing up the US 933 people at the fireworks. Sound like some who is very worried to me....
If you've been called out - change your name and start posting again under a new one ... 8)
Amazing how there are less than 10 people posting on this thread, yet five of them have posted less than five times - or for the first time on this thread.
How to keep a post (and publicity) going about your station? Change your onscreen name and keep posting!
Amazing how there are less than 10 people posting on this thread, yet five of them have posted less than five times - or for the first time on this thread.
How to keep a post (and publicity) going about your station? Change your onscreen name and keep posting!
dr_squonk said:
Please tell me how US93.3 is SERIOUS competition...I can't even figure out how they can open the mic without laughing...We don't need more government in our lives and that is what they sound like they are doing...Play the hits and people will stay and that is exactly what K105 is doing, has been doing and always will be doing. FedMed knows how to win and the product is not stale.
Two points:
1) Country audiences love cheese, and no I'm not talking about people who live in Wisconsin.
&
2) How many times in radio history has the unbeatable station with deep pockets and history on their side fallen flat on their ass? I bet you can think of quite a few. When is the last time this happened in Fort Wayne? Exactly.
Go Russ.... John and Tony wont know what hit them.
1) Country audiences love cheese, and no I'm not talking about people who live in Wisconsin.
&
2) How many times in radio history has the unbeatable station with deep pockets and history on their side fallen flat on their ass? I bet you can think of quite a few. When is the last time this happened in Fort Wayne? Exactly.
Go Russ.... John and Tony wont know what hit them.
buttheadd said:
Okay, I give ??? Exactly WHAT is the answer? When was the last time?
I'm sure you wouldn't make that statement without fact to back it up.
I cannot think of ONE major station that fell on it's ass because of a competitor.
So give us the list ... you say there are quite a few - name ONE!
Uh, I don't work for Fed Med, but when is the last time they lost to a direct format competitor?
"Froggy" country is cheese - there's some playfulness and fun. "Hank" is fun.
"Government" country sounds boring. "Patriotic" country could go somewhere. That would be a great angle for them.
And less "90's on shuffle" songs would help, too.
"Froggy" country is cheese - there's some playfulness and fun. "Hank" is fun.
"Government" country sounds boring. "Patriotic" country could go somewhere. That would be a great angle for them.
And less "90's on shuffle" songs would help, too.
Listeners are not idiots. Most of the stations that have had the same format for MANY years are going to the "default" station in that market for that format regardless of all the 'fly by night' wannabes that go into a market and CLAIM to be better.
These stations end up changing formats until they find something that sticks. People know this. They are not going to stray from their 'comfortable' station for gimmicks, goofy-13-year-old humor promotions, and self-professed bravado.
Indy is a perfect example of this - WFMS, WFBQ, WIBC, etc. have been airing the same formats for YEARS! Their little competitors nipping at their heals come and go. WKLU went from Big Band, to Oldies, to a strange form of "who knows what" kind of old classic rock, finally to a basic classic rock station that all of a sudden assumes it deserves respect in the market because of new studios? Just ONE example of the ever-changing formats and owners in Indy.
Same thing in Fort Wayne, when the smoke clears, there will have been numerous format changes from spanish, to country, to dance, to? They will continue to change year after year, while the bigboys stay the course and continue to develop MARKET RESPECT!
You'll get the mom and pops to change their advertising patterns, but the staples in any market are going to stay with what they know works - and that won't be a station that is brand new bragging they are already overtaking the mainstay.
I don't fault ownership for trying, as would I, but to say the bigboys are scared? C'mon - history is always on the side of the mainstays.
If Russ stays in the Fort Wayne market as country for more than two years, he may develop a respectable following, but it will take several years of community respect to overtake. You cannot DEMAND respect with liners on your station - it has to build from outside in.
And why am I accused of being 'negative' when I speak out against the 'little guy?' History backs these points - this is not a 'rah rah for the little guy' board. Truth hurts - deal with it and adapt.
Stay the course, prove it's about the product for the community and not the profit in your pocket. That takes years, not weeks.
These stations end up changing formats until they find something that sticks. People know this. They are not going to stray from their 'comfortable' station for gimmicks, goofy-13-year-old humor promotions, and self-professed bravado.
Indy is a perfect example of this - WFMS, WFBQ, WIBC, etc. have been airing the same formats for YEARS! Their little competitors nipping at their heals come and go. WKLU went from Big Band, to Oldies, to a strange form of "who knows what" kind of old classic rock, finally to a basic classic rock station that all of a sudden assumes it deserves respect in the market because of new studios? Just ONE example of the ever-changing formats and owners in Indy.
Same thing in Fort Wayne, when the smoke clears, there will have been numerous format changes from spanish, to country, to dance, to? They will continue to change year after year, while the bigboys stay the course and continue to develop MARKET RESPECT!
You'll get the mom and pops to change their advertising patterns, but the staples in any market are going to stay with what they know works - and that won't be a station that is brand new bragging they are already overtaking the mainstay.
I don't fault ownership for trying, as would I, but to say the bigboys are scared? C'mon - history is always on the side of the mainstays.
If Russ stays in the Fort Wayne market as country for more than two years, he may develop a respectable following, but it will take several years of community respect to overtake. You cannot DEMAND respect with liners on your station - it has to build from outside in.
And why am I accused of being 'negative' when I speak out against the 'little guy?' History backs these points - this is not a 'rah rah for the little guy' board. Truth hurts - deal with it and adapt.
Stay the course, prove it's about the product for the community and not the profit in your pocket. That takes years, not weeks.
Ur-A-Dawg said:
you obviously missed my paragraph from above:
"WKLU went from Big Band, to Oldies, to a strange form of "who knows what" kind of old classic rock..."
That wasn't necessarily a compliment of the Bruce Quinn-ish rock format. But I have a tremendous amount of respect for Bruce - MANY in the Indy market and beyond owe more than they care to admit to his ability to find frequencies and create millionaires (shirk, Oasis).
No, never worked Quinn or Oasis.
Wouldn't it be funny as hell though if someone proved the 'HO was actually Oasis!
I cannot think of ONE major station that fell on it's ass because of a competitor.
So give us the list ... you say there are quite a few - name ONE!
>>> OK! How about when K-105 was an upstart country station taking on the #1 country station in Ft. Wayne - WBTU??? Hmmmmm??? you're a bit too smug) and yes, US 93.3 is serious competion - if they weren't, then FedMed would just ignore them and they ain't. They've reacted on air, they've reacted with the PD's screaming meltdown in public and they've reacted with their posts right here. Don't be sooo naive to believe 'QHK is invincible...because they aren't. No one is. And the public is smart enough to figure it out.
So give us the list ... you say there are quite a few - name ONE!
>>> OK! How about when K-105 was an upstart country station taking on the #1 country station in Ft. Wayne - WBTU??? Hmmmmm??? you're a bit too smug) and yes, US 93.3 is serious competion - if they weren't, then FedMed would just ignore them and they ain't. They've reacted on air, they've reacted with the PD's screaming meltdown in public and they've reacted with their posts right here. Don't be sooo naive to believe 'QHK is invincible...because they aren't. No one is. And the public is smart enough to figure it out.
I started this post & I wanted to apologize to everyone. I didn't think it would stir the pot so much.
People/employess for these two stations are passionate! Good for you! Isn't that why you work in radio to begin with? God knows that you don't work in it for the salary!
To help out the one guy & to answer "radioho", wasn't MEE on top at one time (1997-2000ish?) & then in the early 2000's it went pretty much downhill, right? I remember MEE as being the station to beat in Ft Wayne. They were a Top 40 station, correct? Wasn't it around this same time that "radioho's" buddy bought WJFX & made it a hip-hop station/Top 40? Did JFX take the king out of power or was that because of something else or another station? Maybe I'm way off, it's been a minute since I've been even remotely close to Coliseum Blvd (and life is better because of it ;D) I have moved from the area so I have no idea about the gimmicks you all are talking about. I have heard stories through people & I can only imagine what's really going on. I give credit to K-105. They deserve all of it. They have been the top dog in country radio in Ft Wayne for long time. I also give credit to the non-corporate radio owners in the world as well though because very few remain. It's hard not to root for the little people.
Good luck to all of you at K-105 & Us 933. I hope to hear more "plane stories" and PD's getting pissed at the other station. It's good reading!
People/employess for these two stations are passionate! Good for you! Isn't that why you work in radio to begin with? God knows that you don't work in it for the salary!
To help out the one guy & to answer "radioho", wasn't MEE on top at one time (1997-2000ish?) & then in the early 2000's it went pretty much downhill, right? I remember MEE as being the station to beat in Ft Wayne. They were a Top 40 station, correct? Wasn't it around this same time that "radioho's" buddy bought WJFX & made it a hip-hop station/Top 40? Did JFX take the king out of power or was that because of something else or another station? Maybe I'm way off, it's been a minute since I've been even remotely close to Coliseum Blvd (and life is better because of it ;D) I have moved from the area so I have no idea about the gimmicks you all are talking about. I have heard stories through people & I can only imagine what's really going on. I give credit to K-105. They deserve all of it. They have been the top dog in country radio in Ft Wayne for long time. I also give credit to the non-corporate radio owners in the world as well though because very few remain. It's hard not to root for the little people.
Good luck to all of you at K-105 & Us 933. I hope to hear more "plane stories" and PD's getting pissed at the other station. It's good reading!
MEE went thru downtimes when all CHRs did - with the introduction of rap. But even then, they knocked off B-106 (direct competitor). Hot 107.9 had the format to itself for a long time, while MEE went Hot AC. But I don't think that was Hot BEATING MEE. WMEE was at a musical fork in the road and chose the one that would pay better in Fort Wayne.
wgomforever said:
Let me take my radio hat off & speak as a listener. Like many, I listened to the local Top 40 stations from my pre-teen years...always insisting I would never stop listening to the hits. Well...Rap caused a terminal change in that plan. It was the late 1980's & I was in my mid 30's. And the "new country" artists like Alan Jackson, Clint Black & Sawyer Brown were taking hold. That came along at just the right time & gave me an place to jump off of the rap crap train. IMHO, rap was largely responsible for the end of the huge rating numbers that CHR saw in the 80's & before. It took CHR/Top 40 radio out of the mass appeal format category....much to the benefit of country stations...such as K105.
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