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Country Coming Soon to WKJI, 96.1 FM?

B

Barry

RadioInsight is reporting that JVC Broadcasting, which will be the new owner of 96.1 FM, has registered 3 web addresses for it. The first, My 961FM.com, does not offer much of a hint of a new format.
But the other two do: LICountry.com, and TheDuck.com. Many country stations are named after animals. And that is an appropriate one for Long Island.
With country WWYZ from Hartford CT attracting a reasonable amount of listeners in Suffolk county, it may make perfect sense for 96.1 to be flipped to that format, once the simulcast with WKJY ends. A call letter change from WKJI would be no surprise.
 
96.1 The Duck!!!

Seems like an FCC fine waiting to happen from a DJ who accidentally slips up the pronunciation.
 
A Country music format on 96.1? It will work once the word gets out.

COUNTRY MUSIC COMES BACK TO LONG ISLAND!

Remember what happened to Country 94.3 WMJC before the flip to another format?
 
There is such a demand for a country station in Long Island that Cat Country 107.3 gets listeners in Long Island whenever the tropo hits.
 
Do any of these responses have any bearing on whether an eastern Suffolk station would be successful with country in 2011? WMJC covers western Suffolk and part of Nassau. WKJI covers - and the Hampton Bays portion of Y107 covered - east of that.
 
Since Y-107 was a quadcast it had continuous coverage in the market. You could drive from Montauk to Toms River and listen to Y-107 all the way.
 
MarcB said:
I don't think it got a fair chance. Didn't it spend most of its existence competing with the Y-107 Quadcast?
Click to expand...

I agree, one insider told me that one GM loved country and when she left, the incoming sales and marketing GM hated it so away it went, the station wasnt fighting Y107, they were just surrounded by them.
 
I think the demand (especially in eastern Suffolk) is very strong, and there is a built-in base of advertisers waiting for an outlet to reach this audience. That said, even a good idea can fail if marketed or programmed poorly. An all syndicated clone of an out-of-state station might do well at first as a novelty but would squander an opportunity to do something different and new. Recognizing that the east end is more a patchwork of small towns than an overcrowded suburb and taking a very local, country "values" type approach would yield more community support- host free concerts in town parks and at vineyards as fundraisers for local causes, remotes at high school football games, that sort of thing.
 
Nick said:
Since Y-107 was a quadcast it had continuous coverage in the market. You could drive from Montauk to Toms River and listen to Y-107 all the way.
Click to expand...
It depends where you drove, much of the southern portions western suffolk and eastern nassau had a hard time tuning in since they were in between most of the stations.
 
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