Country for Frisco,zilch for NYC

[davideduardo]

WYNY was successful according to its owner.

That was in the era before live event consolidation.

Then again, the station collaborated as a concert promoter on a number of events including the week-long "Country Takes Manhattan." To make money with country, you need to think beyond spots and dots. That's something Audacy didn't know how to do in NY.

Again, the event revenue picture has changed. Independent or regional promoters are nowhere near as dependent on OTA radio for events now, and they are far less prone to sharing the proceeds.

I have no preference for any format. I've worked in all of them. But I don't like it when the format gets blamed for bad salesmanship.

In the past, a sales pitch about a smaller but "unduplicated" audience could get you on buys in New York City with country. Today, the "justified" buys are mostly ethnic to avoid discrimination charges from certain groups and stations.

And in markets like LA, NY and SF the PPM did not show the huge cume expansions that most other formats showed. So in the last decade, it is harder and harder for country in those markets to get in on the fringes of buys based on old arguments.

 

[davideduardo]

Interesting thread!
David, you said that Sag Harbor was part of the NYC metro.
Yet from what I can see anyway , you can't get any NYC stations in that area.
WWhat am I missing?
Thanks,
John

As mentioned before, Nielsen works on the basis of counties, not towns and cities. Suffolk County has more than half of all its listening to NYC stations as well as the required percentage of commuting "into the central zone", so it is part of the New York City MSA.

 

[TheBigA]

That was in the era before live event consolidation.

I was responding to a post that said WHN was the only successful country station in NYC. WYNY was competing in the era in which it existed. No one is saying they would do the same thing in the same way today.

Again, the event revenue picture has changed. Independent or regional promoters are nowhere near as dependent on OTA radio for events now, and they are far less prone to sharing the proceeds.

Apparently iHeart has created a pretty successful business with its iHeartCountry festival. TownSquare also does a Taste of Country Festival. From what I can see, Audacy is looking to get in that business with Hard Rock as a partner.

 

[dcowboy7]

Yes, followed by CBS-FM, WBLS, WAXQ, WKTU, WQHT and WSKQ.

I dont understand ?? so the article above your post is wrong ??

 

[pjc1961]

CassChopper96:
I will guess that ihearts WLTW and WHTZ are New Yorks highest billing music stations

Yes, followed by CBS-FM, WBLS, WAXQ, WKTU, WQHT and WSKQ.

I dont understand ?? so the article above your post is wrong ??

COVID ‘Bump’? WSKQ Finishes 2021 As NYC’s Top Biller | Radio & Television Business Report

Full year 2021 radio billing stats for New York and Miami are being shared by Spanish Broadcasting System (SBS). Why? According to Miller Kaplan, one of their radio stations is the top-biller of the year, regardless of format or language, in "la gran manzana." The same can be said in its home...

www.rbr.com

The figures quoted in the article vs. David's figures come from different sources.
The article quotes Miller Kaplan data which (according to David) only counts spot (advertising on-air) revenue.
David uses BIA Advisory Services figures which also include non-traditional (off-air) revenue.

The latest publicly released figures by BIA are for the year 2020 (data released in December 2021):

WTOP Top Biller in 2020 - Radio Ink

With $62 million in revenue in 2020, Hubbard Radio's WTOP in Washington, DC was by far the top billing radio station in 2020, according to new data from BIA Advisory Services. iHeartMedia's KIIS-FM in Los Angeles was next at $38.9 million.

radioink.com

It is understandable that SBS would toot its own horn using data that is favorable to their stations.
In fact, they are running an ad that appears on the Inside Radio website touting their station's Miller Kaplan figures for February 2022.