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Country For The Bay Area

M

Mac Daddy

A few questions...with the recent explosion of country music across the U.S, does anyone see a station making the flip to country in the near future? For some reason I can see Live 105 or 92.7 flipping to country at some point.

Also, if The Wolf had lasted till now, do you think we could have seen a rise in the ratings?
 
The hot zip codes for country in the Bay Area are all in the South Bay and Contra Costa. The "Alameda" 92.7 does not reach those (the same is true for its current CHR format by the way).

105.3 might, if they could bring in some "real" country jocks and street-team the hell out of the hot zips. But from what I know of Michael Martin, he doesn't know country and will avoid it.
 
As long as Ed Stolz owns 92.7, it will never, ever change to Country. He just loves Top 40 too much to do it. No matter how low the ratings are.
 
If Live 105 were to go country. I say they bring in Tim Roberts from WYCD in Detroit for PD duties. He is no doubt one of the best in the business. Roberts even programmed KSAN back in the early to mid 90s.
 
Madmansam said:
As long as Ed Stolz owns 92.7, it will never, ever change to Country. He just loves Top 40 too much to do it. No matter how low the ratings are.
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I don't think it's about what music format he likes but what will bring him money. Country formats (at least as practiced today) repeatedly fail in the northern part of the Bay Area.

By the way, it's not about ratings so much as it is about money. It's possible to make money at a poorly or even a non-rated station depending on how the business model works. How do you think KEST has stayed on the air?
 
DavidKaye said:
Madmansam said:
As long as Ed Stolz owns 92.7, it will never, ever change to Country. He just loves Top 40 too much to do it. No matter how low the ratings are.
Click to expand...

I don't think it's about what music format he likes but what will bring him money. Country formats (at least as practiced today) repeatedly fail in the northern part of the Bay Area.
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If that's the case why does the place keep going with two years of essentially zero spot load? There is that one auto-repair ad but it smells of trade-out to me.
 
weav said:
If that's the case why does the place keep going with two years of essentially zero spot load? There is that one auto-repair ad but it smells of trade-out to me.
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Not sure, since I don't listen. But there are lots of questions which could clarify the situation. Is it a jukebox? What's the rent like? How many on the staff? Is he using staff from his other stations to cover this one?

Look at Family Radio. They can operate 610 for basically the cost of the transmitter site rent, the electricity, and someone to look in on the transmitter from time to time.

If I can stand the music I'll give 92.7 a listen for a few days and see if I can glean anything from it.
 
Much of the country demographic would waive in from the Central Valley and places like Livermore, many of those people have retired and moved out of state.
 
MC said:
Much of the country demographic would waive in from the Central Valley and places like Livermore, many of those people have retired and moved out of state.
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Places like Los Banos has 3 country music stations and here in San Fran with 6 mil pop have nothing.
 
emprex said:
MC said:
Much of the country demographic would waive in from the Central Valley and places like Livermore, many of those people have retired and moved out of state.
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Places like Los Banos has 3 country music stations and here in San Fran with 6 mil pop have nothing.
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Is this a surprise? A few years ago, I traveled throughout rural Utah - Byrce, Zion, up in the ski areas of the mountains. About a half dozen FM stations came in, and ALL of them were country stations.

I wonder how country stations do in New York, Philadelphia, Miami, and other big cities? In LA, I believe the only country station is Saul Levine's rather low power KKGO. In the 60s and early 70s in LA, there were 3 or 4 that got fair to middling ratings, though they were usually the lower powered high-on-the-dial AMs. the exception was KLAC, which became very popular in the mid 70s and into the 80s. At the same time, sister station KNEW was doing well here, as did KSAN when it flipped to country. But I'm curious if country has done well in any big urban area since the late 80s.
 
Lkeller said:
I wonder how country stations do in New York, Philadelphia, Miami, and other big cities? In LA, I believe the only country station is Saul Levine's rather low power KKGO. In the 60s and early 70s in LA, there were 3 or 4 that got fair to middling ratings, though they were usually the lower powered high-on-the-dial AMs. the exception was KLAC, which became very popular in the mid 70s and into the 80s. At the same time, sister station KNEW was doing well here, as did KSAN when it flipped to country. But I'm curious if country has done well in any big urban area since the late 80s.
Click to expand...

There's no country station in NYC and it doesn't do too well in Miami, but country is #6 in Philadelphia, #5 in DC, #5 in Boston, #8 in Chicago, and #1 in Detroit and Minneapolis.
 
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