How do you know "money demos" listen to Sirius? A lot of their channels are aimed at boomers.
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- Thread starter BJSteigner
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How do you know "money demos" listen to Sirius? A lot of their channels are aimed at boomers.
Buys are seldom done on income level.
And a lot aren't.
And a lot of ad money is wasted.
You didn't answer my question. Where do you see demos for Sirius?
They're not. Less than 10 percent of ALL adults nationwide are listening to SXM at all. Even if they're all free-spending 25-44 suburban white females -- which they aren't, of course -- that still is not a reason for advertisers to abandon terrestrial, free-of-charge radio.
The two national networks out of the 7 in total that have seen considerable increases in billing last year are Telemundo and Univision.
Viewers of those two are predominantly first generation Spanish dominant Hispanics. They are a lower income group on average. But they consume all kinds of personal and household products, cellular phones and plans, money transfer services, and all kinds of other basic products.
So advertisers love those two networks, and they hire agencies that do Spanish creative styled to their culture and lifestyles. The ad money is, per research, well spent.
If you watch network breaks on either of the two, you see creative of some of the best ads being run today.
Generally, people in higher income groups are more selective, less prone to impulse and "let me try it" buying so many advertisers of consumer products and services shy away from them. Same thing with over-55 consumers: they have a lifetime forming brand preferences and it takes a lot more ads to get them to change.
Don't try to convince us that the least attractive consumers are actually the most wanted by advertisers. They are not.
As someone who actually programmed five XM channels years ago and who was part of "inner circle" meetings and conferences, I learned that a high percentage of subscribers are people who are forced to be in their vehicle for many hours: local and long distance truckers, salespeople, service providers to homes and offices, etc. Second are people with splinter tastes that can't be satisfied by terrestrial radio but which are strong enough to make them willing to spend money.
People with 10 to 15 minute commutes and who don't use the car for work are less likely to subscribe. People in smaller radio markets where there is a lack of a full format spectrum locally may want to subscribe.
Just assuming that "rich people" subscribe is mistaken.
I have Sirius/XM on two cars. I only have it because I haggle for 15 or 20 minutes every year by threatening to cancel and end up with two subscriptions for well under the cost of a single "published rate" subscription. So why do I have it? My local Palm Springs market stations are tedious to listen to, particularly due to the horribly written and hard-to-tolerate production... and unimaginative talent or badly done voice tracks.
Usually, an outside investment banking firm is engaged to develop marketing materials, perform outreach to possible buyer candidates (to invite them to execute an NDA so they can access the data room), collect Non-Disclosure Agreements, populate a virtual data room, establish bidding procedures, and collect and summarize bids. There are usually at least two rounds of bidding if multiple viable offers are presented. Bids upon conclusion of each round are usually presented to the Board of Directors - or an independent committee empowered by the Board of Directors - to evaluate. If a Chief Restructuring Officer is in place (which was not the case here), then that person may have sole authority over which bid(s) to accept or reject.
I cannot say for certain if such a process was conducted in this instance. Hence, my earlier question if a formal process along the above lines was conducted. I presume Cumulus was actively looking to sell the stations in question. I would love to know if offers came from any other parties.
I agree it's unlikely that anyone else matched EMF's offers; EMF can also close quickly (i.e. no financing contingencies), which gives them a big advantage.
I'm a little surprised one or more activist shareholders have not brought suit against the Cumulus board for refusing the offer from Connoisseur to purchase the outstanding equity. Just goes to show that a very high percentage of CMLS shares must be owned by insiders.
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Unless Connoisseur’s offer had a provision to ensure that debt holders got paid, cash needed to be quickly raised by selling assets. Management/Board needs to accept the most superior overall offers. Shareholders are last in line and usually get wiped out in bankruptcy.
There also is WHCY out of Blairstown that recently switched to country that covers Lower Sussex, Northern Warren and Western Morris Counties in New Jersey. Sadly in a saturated area for country because you can already receive Cat Country on 107.1 from Belvidere and Bigfoot Country on 103.1 from Stroudsburg.
That's a lot of people, isn't it?
Good reasons too.
"Rich people" aren't necessarily the best prospects for every product. A friend of mine who worked for a Community Health Center observed that most of the clients had iPhones. I use a cheap Android phone that works just fine.
That was several years ago. Now you just call the number on the renewal invoice that you get in the mail and a recorded voice will ask if you want to keep the same plan you had last year. Press a key and you're done. The price is about $70/yr vs. $21/mo.
Precisely.
I had to work a little more to get the same rate as the previous couple of years. The automated system offered me $11.99 a month, then $9.99 a month. I had to talk with a rep who finally gave me what I wanted.
SXM is seriously promoting the app/website, with app-only channels, podcasts, and even video. They're trying to become all things audio. I just took my car in for repair, and my mechanic sent along a 3-month trial of the SXM app (not satellite radio) and explaining it can be listened to with Apple Carplay, etc. I couldn't use it because I'm already a subsriber, but that shows the model is expanding.
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No, it's less than one-tenth of the total population, spread over the entire lower 48, all of whom have hundreds of channels to listen to, many of them with no advertising. The sports play-by-play channels carry advertising from team flagship stations or syndication networks, not anything that SXM itself sells.
But those are people who are NOT hearing ads on broadcast radio.
Do you have Sirius? Have you ever listened to the ads? Are they the same ads that get played on broadcast radio?
You still haven't answered my question about demos. Which tells me you don't know.
One thing I'll tell you is that Sirius doesn't sell local advertising. Broadcast radio does.
I imagine it's documented somewhere, either in their bankruptcy filing or SEC filing. There were multiple buyers, not just EMF. Red Apple bought WABC. Meruelo Media bought KLOS. Some property was also sold during this time. EMF appears to be an active buyer, seeking out potential acquisitions and making serious cash offers. Most of them have gone to colleges looking to sell their radio stations. This is the kind of thing we used to see in radio 20 years ago, but don't see any more.
Yes, they are. On Boston Bruins games, I hear the same ads that I'd hear over the air on The Sports Hub and its affiliates, minus the purely local spots. Still, plenty of advertising for Boston-area businesses that are wasted on listeners elsewhere, including me up here in Vermont. I have no idea if SiriusXM gets anything out of this, or if the flagship ads are something that SXM is contractually obligated to air. Incidentally, the local spots are replaced on SXM by in-house promos for other channels or special sports programming. For whatever reason, SXM does not place the huckster ads that pollute the news/talk channels on sports play-by-play channels.
In a lot of the sports, Sirius merely reruns feeds from other companies, not internally produced coverage. So a lot of those ads are coming from the producing company, and not Sirius. In some cases, it could even be the local radio station. As you said, Sirius replaces some of those ads with their own. A lot of the national sports come from broadcast syndicators, and their spots run there as well as on broadcast stations. So advertisers are buying multiple platforms (streaming too) not just broadcast.
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With their own promos, never their own ads. For example, on a Boston Red Sox broadcast, I'll hear the Geico and O'Reilly ads that come down the pipe from the network along with ads for Boston hospitals, banks, etc. But some ad breaks will have promos for wrestling talk on the Fight Nation channel or college football talk on ESPNU Radio. I assume these breaks are where the local stations on the team's extensive AM/FM network run the ads that those stations sell. I'd be very surprised to hear the West Lebanon Feed and Supply ads I hear locally on WWOD, the Sox affiliate for the Upper Valley of VT/NH, on SiriusXM!
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