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Country Legends 92.1 switches to NOW 92.1

V

vacuum tube

I was punching around the dial today and noticed that Verstandig's WPPT Country Legends 92.1 has swiched to a CHR format and is imaging as NOW 92.1.
My guess is that this is counter programming move against Main Line to grab some of MIX 95.1's younger demos and take some numbers from 96.7 WDLD, thus making WAYZ and 101.5 BOB stronger in the ratings.

I know that the 12+ numbers are not the whole story but WPPT was in the top 5 in the fall ARB.
I guess they had too many old (55+) listeners. I know I'm getting to old for the radio, the station I usually listen to is on AM. Nothing on FM for me anymore!

Maybe Prettyman might want to consider Country oldies for 95.9......
 
Classic Country demos are way too old for any FM with a decent signal. Now, if done properly, could pull $s from both Mix and their rhythmic CHR. And it gives Ver Standig a female based station.

Interesting move.
 
Verstandig has blown up way too many formats over the past 6 years: Hot AC, then classic hits Star 92.1, CHR Magic 101.5, Hot AC 92.1 The Point, CHR The Pulse 92.1 and Classic Rock 101.5. His big stick (225,000 watts ERP) is the only country station in the market now that they blew up Country Legends 92.1. Funny thing, this is the first time they blew up a format that they hadn't already run into the ground. This format has remained fairly consistent over the past 6 years with a 5.8 12+ share. Classic Country a tough sell??? Maybe, but no tougher now than when the format signed on and would probably be an easy direct sell in a small town. 92.1 Now will be the 5th CHR or Hot AC format Verstandig has attempted and, honestly this is nowhere near the best effort, at least so far.

Why this and why now? I'm guessing that their active rock young male targeted station WBHB is not performing financially as well as its ARB numbers, so they need to do something to grab more billing before John puts his stations up for sale to retire.
 
RockofHBG said:
Verstandig has blown up way too many formats over the past 6 years: Hot AC, then classic hits Star 92.1, CHR Magic 101.5, Hot AC 92.1 The Point, CHR The Pulse 92.1 and Classic Rock 101.5. His big stick (225,000 watts ERP) is the only country station in the market now that they blew up Country Legends 92.1. Funny thing, this is the first time they blew up a format that they hadn't already run into the ground. This format has remained fairly consistent over the past 6 years with a 5.8 12+ share. Classic Country a tough sell??? Maybe, but no tougher now than when the format signed on and would probably be an easy direct sell in a small town. 92.1 Now will be the 5th CHR or Hot AC format Verstandig has attempted and, honestly this is nowhere near the best effort, at least so far.

Why this and why now? I'm guessing that their active rock young male targeted station WBHB is not performing financially as well as its ARB numbers, so they need to do something to grab more billing before John puts his stations up for sale to retire.
Click to expand...

So a sales problem and not a programming issue with Bob Rocks. I'm sure AYZ is an easy sell....and the AE's have to work harder to get folks on Bob Rocks. Good sellers can sell anything.
 
FYI: WAYZ does not have and ERP of 225,000 watts and never has. It is 8300 watts. The calculation for ERP is transmitter power output minus transmission line loss times antenna gain. Antenna height has noting to do with ERP.
Yes WAYZ is a grandfathered class B that has a big signal but would have to be down graded to around 6KW ERP under todays class rules. If you want to talk 50KW at 492 feet equivalent they would be around 75,000 watts to the horizon.
If you are talking building penatration then watts are pretty much watts, for example my location is about the same distance from 104.7 and 95.1, but inside the house 95.1 is much stronger because of the 50kW ERP.

Sorry, couldn't help being an engineer.
 
WAYZ was lower power years ago as were some other stations. There was a short spacing agreement signed between WAYZ, WROZ, B101 in Philly, DC101 in Washington, DC and Froggy 101 in Wilks Barre in the early 70's that allowed all of the stations to up their power equivalent to a full Class B. Each station agreed to accept whatever interference was received from the others in the agreement. WAYZ somewhat protected WROZ with the mountain ranges in between their respective tower sites.
 
Point of clarification, you're talking about WAYZ's forner frequency 101.5, now home to WBHB , Bob Rocks. WAYZ has resided on the former WWMD 104.7 since 2000.
 
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