Country Legends in Evansville?

[A#1]

Would a Country Legends format fly in Evansville? I understand it's done well in Louisville and Chattanooga and just saw where the format just kicked off in Jacksonville. Perhaps South Central could use it as a flanker for The Wolf and skew a few numbers from KDQ? Is 107.1 doing all that well? Would Regent dare move GBF over to 106.1 and put Country Gold on 103.1? Whattaya think?

 

[PTBoardOp94]

Would Regent dare move GBF over to 106.1 and put Country Gold on 103.1?

That would be one of the dumbest moves Regent ever made. In any market.

107.1 is satellite Jack -- its cheap, no matter how the ratings look.

I think Evansville is already an over-countried market, so I don't think a legends station would fly unless one of the established stations went that way, and the only station that might consider that is the Wolf. WBRK will stay focused on Owensboro, and WKDQ would be stupid to change much.

 

[radiorob2.0]

Moving GBF to 106.1 would accomplish noting, the signals are close in overall coverage and would only offer confusion. Here's a wacky thought, just put a new format on 106.1. But I digress.....

There is too much country in this area and unless you pour money in the market efforts would be futile.

 

[KyDXIn]

Moving GBF to 106.1 would accomplish noting, the signals are close in overall coverage and would only offer confusion. Here's a wacky thought, just put a new format on 106.1. But I digress.....

There is too much country in this area and unless you pour money in the market efforts would be futile.

I think many in Louisville were surprised when the country legends WRKA 103.9 garnered a #4 rating with a 4.8 share in their first rating period. Not sure of the abundence of country music in Evansville, but here in the Louisville area its nice to hear the country classics again.