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Country names and slogans

L

lash

Guest
The fun branding of country stations has really hit its stride in the last ten years. Besides the Froggy stations, there is the WOLF, and many others. What are your favorites, which do you feel is the best and worst? Just trying to get something started on what should be one of the hottest forums on this website, as country remains a strong format.
 
i've always hated the froggy stations. i think froggy is juvenile and an industry embarrassment as for the wolf....the original was a great idea and it was executed brilliantly. i guess it's easier to copy a great idea than come up with your own. hence the growing pack of wolves. once every 10 years someone in radio has an original idea....and for the following decade others feed on it like parasites.

are any of the froggy jocks happy with their stupid names? are any of the listeners?
 
What?

"WQQQ 98.7 FM" isn't a good station ID?

I personally like the imaging of Rooster Country in Jacksonville. Seems more down-home than other country stations, and to me that's the point.
 
I think Clear Channel's "the Bull" is a silly brand because it's such an easy target. (Think about it if you have to.) The "U.S." brand (US 99 for example) is interesting to me, somehow.

Do country stations really need nicknames? Only 3 of the ones I can pick up have them. The rest are maybe a semi-generic title with calls and frequency.
 
One of the best and over-used campaigns from the 80s & 90s... "I Love My Country", great jingles from TM & print ads & billboards with lots of red, white and blue.
 
[i've always hated the froggy stations. i think froggy is juvenile and an industry embarrassment] I have to agree with this one...what does a "froggy" have to do with country music??? Also, why do some country stations still call themselves "new" that have been around for 10 + years...example, the "New 93Q" in Houston...don't mean to knock it, I just don't understand it.
 
MarquisP4 said:
What's the better name? Cat Country or Froggy?
Click to expand...

Having worked in the same building as one of the earlier "Froggy"'s (Winchester, VA 1993) and having worked for a Cat Country as well, I have to say two things: Froggy sucks as a moniker, has no relatability whatsoever unless you live in a frog-infested swamp, and I always felt embarrassed for the jocks who had to take on the cookie-cutter names (Al E. Gator, Jimmy Hoppa, et al.) To me that concept is the very epitome of laziness when it comes to creative thinking in our industry. As for Cat Country, I could never understand the willingness to go get some Garfield-looking character as your station mascot or logo.

Be a cat, if you're a cat! Slashing claw marks, sleek, powerful jungle cats - be a CAT, not a pussycat. You don't see the Detroit Tabbies or the Carolina Calicos in the NFL, do you? Be bold! Be up front, and brand your station both verbally and visually with a logo people will WANT on their cars.

It's time for aggressive thinking in radio to stop being "how can WE copy what they are doing in (insert Top 25 market name here) BEFORE the guys across town do?" Jesus, we got into this business because, ostensibly, we are creative-minded people. So lets BE creative, and not just in how we pad our resumes. Make your station stand out.

Gee, I wonder if I can still jump on that "Jack" bandwagon....
 
One of the risque ones still out there is here in Louisiana even though it isn't meant to be and I haven't talked to the owners but I date the slogan back to at least the 1980s by the campaign slogans on air...

Station is KQKI Bayou Vista,La. slogan is "Quickie Country 95.3" but one of the on air announcements is "How 'bout a quickie" ... Great little small town-owner radio station http://www.kqki.com/

Another station in Louisiana (licensed to Ball, but serves Alexandria) is a classic country station calling itself K-Buck (KBKK is the call) http://www.1055kbuck.com/home.php


Another of my favorites was KWKH Shreveport's "the Radio Ranch" with the Ranch Hands.. slogan was killed when station was turned for two years to sports. now is "Home of the legends" (The callsigns font on the top header of the webpage is actually from the Radio Ranch days)
http://www.kwkhonline.com/main.html

If I remember, there was one in Jackson, Mississippi that called itself "Catfish 95" in the late 90's (now gospel as WHLH)

Got a few others I remember such as Kajun (both stations are in Cajun Country.... WKJN 103.3 Hammond (now a/c WBBE) and now being use at WHMD 107.1 Hammond) Kicker (WZKX-Bay St. Louis,MS), and Gator (KGTR 106.7 New Orleans .. now Rocking country 106.7 KKND New Orleans)


Thanks for reminding me of some great stations

RFLA
 
I didn't add LA103 as it means Louisiana... Seen a few of the (name of state) country stations out there..figured the post was more about the more unusual ones out in the market (Of say a local slogan, ethnic, local region, the local football teams' mascot that sounded real well as a slogan etc etc) .

But yeah KLAA and KBKK are actually owned by the same company (Opus Alexandria)

RFLA
 
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