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Country Radio Is Booming

J

Jay F

Maybe the PPM is good for Country, maybe it's simply that listeners love the music, but Country radio is having the best ratings I have seen since the early 90s boom with Garth and friends.

There is a regional difference between then and now however. Country is by far doing the best it ever has in the Northeast, nobody back then would have expected Country to be #1 in Hartford for example. The whole Northeast region is now great for Country radio (except for NYC which lacks an outlet).

OTOH Country is doing worse than it did 20 years ago in several Southwestern markets where there has been huge growth in the Hispanic population. But overall the format is booming right now nationally.
 
and the bust of country in the south has nothing to do with the stale, pop butt rock, even hip hop that has slipped into today's country music?
 
What bust of country in the South are you talking about? It's a huge format in most Southern markets.

I agree a lot of country music sounds stale. As far as it sounding pop..yes some does but not all. I can understand the criticisms..but there are enough listeners who like it the way it is to generate big ratings for the format right now.
 
Thats great.Probably due to it's more pop soft rock influenced country tunes.Yes Country 92.5 is doing great.As I remember back in the late 70's .Us in Connecticut lost W104 "WIOF" in Waterbury.We were dry without a country outlet in central CT until WWYZ flip in 1988.We had to rely on out of state radio stations.Could not receive WCTY.
 
I remember that day in 1988 when WWYZ flipped to country. A woman I worked with was a CT native and a huge country fan. When I told here abut the flip she got all excited and predicted it would do well there. I thought the area was too white collar for Country to succeed. She was right, I was wrong.

Of course Country has become more pop/rock since then. That was a good move because it's now popular in places once not imagined while still a big format in traditional Country markets.
 
Jay F said:
What bust of country in the South are you talking about? It's a huge format in most Southern markets.
Click to expand...
Not really. The few stations that play it aren't doing so well and you always worry about a station changing. Sometimes they do.

You're not talking about those stations that play Carrie Underwood and Jason Aldean and call it country, are you?
 
vchimpanzee said:
Jay F said:
What bust of country in the South are you talking about? It's a huge format in most Southern markets.
Click to expand...
Not really. The few stations that play it aren't doing so well and you always worry about a station changing. Sometimes they do.

You're not talking about those stations that play Carrie Underwood and Jason Aldean and call it country, are you?
Click to expand...

What markets are you thinking of where country is not doing so well?

Yes I certainly am talking about stations that are playing Underwood and Aldean. I'm not debating what is real country or not. I'm stating that the format called Country is booming, the best ratings I have seen in 20 years,
 
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