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Country Radio Research Project On-going

D

DeadElvis

OK, someone is doing a country radio perceptual now.

Just got a call from some company looking for 25-54 yo adults who listen to country radio. Caller ID showed "unknown."

I did not take the survey, as I fail the screener, and to lie would be tacky, but I thought it might be interesting to the board.

So, it is Kix... or someone else? Hmmmm...

DE
 
> OK, someone is doing a country radio perceptual now.
>
> Just got a call from some company looking for 25-54 yo
> adults who listen to country radio. Caller ID showed
> "unknown."
>
> I did not take the survey, as I fail the screener, and to
> lie would be tacky, but I thought it might be interesting to
> the board.
>
> So, it is Kix... or someone else? Hmmmm...
>
> DE
>
When I lived in Memphis over ten years ago, Then Star 98 called my house with a similiar survey. I must have listened to a hundred songs. Maybe it is their broadcasting group.
 
I don't think it's KIX. But then again, every group does perceptual screening like this. I'd lean towards "someone else". Soemone may be seeing if there is even a hole for the format in town. It doesn't mean anyone will flip to Country, although I can think of one or two stations towards the left side of the dial that might do it...


> > OK, someone is doing a country radio perceptual now.
> >
> > Just got a call from some company looking for 25-54 yo
> > adults who listen to country radio. Caller ID showed
> > "unknown."
> >
> > I did not take the survey, as I fail the screener, and to
> > lie would be tacky, but I thought it might be interesting
> to
> > the board.
> >
> > So, it is Kix... or someone else? Hmmmm...
> >
> > DE
> >
> When I lived in Memphis over ten years ago, Then Star 98
> called my house with a similiar survey. I must have
> listened to a hundred songs. Maybe it is their broadcasting
> group.
>
 
<blockquote><font class="small">In reply to:</font><hr>

I don't think it's KIX. But then again, every group does
perceptual screening like this. I'd lean towards "someone
else". Soemone may be seeing if there is even a hole for
the format in town. It doesn't mean anyone will flip to
Country, although I can think of one or two stations towards
the left side of the dial that might do it...

<hr></blockquote>

It is not KIX.
 
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