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Country stations in Charleston

C

carolinaradio

How long are the 3 country stations in Charleston going to hold out before one gives up? In the most recent books that are available, it looks like 92.5 is last of the 3. 96.9 isn't doing that badly and of course 103.5 is leading the others.

I still don't think the Charleston market can support 3 country stations in the long run. I guess my question is which one (96.9 or 92.5) will eventually give up? Seeing that it's Apex and the way they like to change formats, I'm guessing 92.5.

BTW: weather is being very nice to the Charleston signals - 93.3 (overriding the closer WTPT), 95.9, 99.7, 101.7, 102.5 (overriding the closer WMYI), and 104.5 are all coming in very well up here this morning as well as other stations in the eastern part of the state. 101.7 sounds just like Chuck FM in Greenville.
 
Cumulus seems to do country decently so I'm not surprised that 96.9 is doing better than 92.5. Classic hits had more potential than Kickin', Lite, or Mix, anyway. It almost seems like a game to them when it comes to format changes. 99.7 and 101.7 are the only ones with any consistency. I don't know how well 95.9 will do, either.

Will be interesting to see what happens at 92.5. What has Apex not tried? I wonder if they would be willing to do a format they've ditched before?
 
It is like a game to them. No rhyme or reason. What could they do? Sports was a massive failure on 1390. Most of the other mainstream formats they have tried. Would they do talk? Probably not. All 3 stations do have big audiences. But 96.9 has a bigger following than 92.5. They have so many people following them on Facebook, and Cumulus keeps trying to improve that station.
 
Talk would be a waste with 1250 and 94.3 having the big talkers all locked up. Anything seems possible with Apex. I don't know if it would really be fair for them to say Hip Hop or Classic Hits were failures of a format...just when each station started getting established, they flipped them. They were expecting results way too fast. 95.9 IOP was gaining and had a good thing going but they killed it. I'll never figure that one out. Charleston is definitely a classic hits market.

Cumulus is probably dedicated to 96.9...they have a lot of country stations and have started several lately. They are also probably considering Apex's short attention span.
 
radioman1969 said:
now that some time has passed and numbers are out, Who of the 3 country stations will blink now?
Click to expand...
A better question is where are these numbers? The link I have been using doesn't work.

Other sites require registration (don't have time) or don't have the most up-to-date numbers.
 
Ratings are out and kickin' 92.5 is now number 1 for country in charleston passing wezl 103.5 and 96.9 the wolf they also are playing lots of commercial free hours of country with one or two hours with commercials
 
WEZL Goes 5.2 in the spring to a 4.6 in the first phase of summer book. CC must be the only station that gets trends. No one else was posted. Last summer book WEZL had a 6.7, been going down ever since!
 
Only kickin 92.5 plays the legends like charlie Daniels band the oak ridge boys along with new country from justin moore and eric church,you won't hear the legends where country was born on 103.5 WEZL and 96.9 the wolf.
 
Kickin' 92.5 shines in Charleston

Kickin' 92.5 really does shine as charleston's only country station who hasn't forgot the artists who started country music while playing country from today's up rising stars.just listen one hour and see.
 
No matter what happens with the three country stations in Charleston this is a good battle to watch. No matter what you do WEZL will jump back to the top, they have been there the longest and no matter what some people say about boring and change being there that long makes them solid and trusted in a lot of country music listeners minds. I know this from personal experence with my station.
 
Gatekeeper, gotta disagree. You are right in part - there will always be a core that will stick with a radio station regardless of how staid and boring it gets. But if you offer up an interesting alternative, you can grab some of those people from the heritage station, plus a couple shares from elsewhere, and actually be competitive, if not beat them outright.

If this were not so, than why does anyone anywhere go up against a heritage station? There are always ways. It's not easy, and with WEZL, it would be very difficult - but it could be done. It would take adept programming, commitment and money - most of which no one is willing to do anymore. But it most certainly can be done.
 
How many times have I heard that boy I use to like XYZ station then they went and changed their music and now I don't listen to them anymore or I don't listen to radio anymore, I wish I had a dollar for everytime I have heard that about a radio station changing formats, I wouldn't have any problems with money. How many stations can say that they have played the same music format for 10 or even 5 years and made it work now a days. I don't mean tweaking or swinging from one side of a format to another we have done that here at WLRE with good sucess over the last 12 years but the all of a sudden drop and changes that stations have done in their formats in most cases have made listeners look for other stations, get satellite radio, use ipods, CD's, mp3's, internet radio(if you can get good internet service) ect...
 
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