Country vs. Movin' - October trend

[john77]

Look out #32!

KFRG just may break that single digit barrier... #32... heck they may go top 30!!!

 

[OldGringo]

[
KFRG just may break that single digit barrier...

They already did in October.

 

[oldiesstation]

they best be movin the country back to KZLA.or they could do country and rock and call it Crock, cause that what it is now a crock of crap.

 

[john77]

they best be movin the country back to KZLA.or they could do country and rock and call it Crock, cause that what it is now a crock of crap.

Spot on.

 

[OldGringo]

Spot on.

See spot run.

 

[TheLaffer]

Before everybody gets their panties in a wad, use some logical and critical thinking, what is happening is the country audience is being cleansed out, It is likely many of the diaries in fact were country listeners that HAD listened to KZLA for the last book, the next few books will the be the deciding factor.

And Emmis certainly isn't looking too bad, they didn't spend 400 million to acquire KZLA unlike other companies I know.

Josh:

I respectfully (and partially) disagree. The last shift we saw that would've completely shifted cume was KDAY in 2004.

KDAY shifted from "La Sabrosa" in September 2004. The last month of KZAB was around a 0.5-0.6. The first month of KDAY - in a new language - was the same. The next month, KDAY was in the low 1's and stayed there for several months.

Plus, KMVN had the luxury of Dees, outdoor, and a Mt. Wilson signal in month 2 and saw no growth from month 1.

However, with that said, I AGREE that no one can judge yet. You have a very bright group of minds (Cummings, Steal, Zapoleon, Burns) putting this together and it needs at least six months before you react.

KCBS-FM's shift to "Jack-FM" was a quick and huge jump. But they kept a lot of "Arrow" cume.

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.??? Zapoleon, et al indeed are respected in this industry, but to succeed here, you must adjust to change... or perhaps they simply have not reserached this "Movin" format properly and were doomed from the start???

Good point and i belive your statement is accurate. I think Burns would be the LAST person to understand what to play.

 

[wangchung]

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.???

I agree with you john...but remember the buzz pirate radio generated?! TV, billboards, water coolers...it was one of the last times I remember people actually getting EXCITED about a new radio station!

Sadly, the format never lived up to the hype...but wow, the branding concept and marketing strategy was brilliant.

Where was the buzz about Movin'? The tv spots were "weak" at best, and Rick Dees (although I love his old show) wasn't relevent enough to even get the old KISS faithful excited about his return...and the music, well just isn't gonna cut it in today's L.A.

 

[SuperRadioFan]

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.???

I agree with you john...but remember the buzz pirate radio generated?! TV, billboards, water coolers...it was one of the last times I remember people actually getting EXCITED about a new radio station!

Sadly, the format never lived up to the hype...but wow, the branding concept and marketing strategy was brilliant.

Haha I remember seeing those billboards off the freeways... something like "Pirate Radio ... Less Songs by Dead Guys"

 

[john77]

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.???

I agree with you john...but remember the buzz pirate radio generated?! TV, billboards, water coolers...it was one of the last times I remember people actually getting EXCITED about a new radio station!

Sadly, the format never lived up to the hype...but wow, the branding concept and marketing strategy was brilliant.

Where was the buzz about Movin'? The tv spots were "weak" at best, and Rick Dees (although I love his old show) wasn't relevent enough to even get the old KISS faithful excited about his return...and the music, well just isn't gonna cut it in today's L.A.

I agree with you about the Buzz that Pirate created... "the Mothership has landed"... "Pirate Radio 100.3 FM... Welcome To The Jungle"... I mean, there was a presence and an attitude with that station when it came on the air... It oozed of it! It was a fun station to listen to, it was an exciting station to listen to... you never knew what they were going to do next! The personalities including of course Shannon, Shadow Steele, Whitney Allen, the Big Watusi among others were very memorable... And the marketing truly was masterful - in addition to those things you mentioned, they also had the t-shirts and of course, who can forget that they didn't play a commercial forever and then when they did, they charged a record $2,000 for their first one and $1,000-$1,500 for subsequent ones!!

Pirate's downfall came, in my opinion, when they got rid of some the slower mainstream stuff and became more rock oriented... they could have fixed things, but Shannon (in a rare moment of bad judgement) took the station even more in a rock direction, rather than the mainstream direction that most of us day 1 Pirate listeners were hoping... The station had a nice balanced mix of music when they came on the air... when Shannon left, it was very out of balance... the females, most especially, were long gone.

Movin' simply sounds extremely stale and boring at the moment with or without the Dees... look at their playlist... there are NO currents and a ton of gold!!! A few recent hits by the likes of Natasha Bedingfield, Gnarls Barkley, Shakira, Nelly Furtado and Justin Timberlake - all of which have been burnt to a crisp here thanks to KIIS and/or KYSR... Where's the current product? How about some NEW Beyonce or Jojo or Justin??? Unless big changes are made soon, Emmis is going to be VERY sorry that they took away LA's Country...

 

[TheLaffer]

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.???

I agree with you john...but remember the buzz pirate radio generated?! TV, billboards, water coolers...it was one of the last times I remember people actually getting EXCITED about a new radio station!

Sadly, the format never lived up to the hype...but wow, the branding concept and marketing strategy was brilliant.

Where was the buzz about Movin'? The tv spots were "weak" at best, and Rick Dees (although I love his old show) wasn't relevent enough to even get the old KISS faithful excited about his return...and the music, well just isn't gonna cut it in today's L.A.

I agree with you about the Buzz that Pirate created... "the Mothership has landed"... "Pirate Radio 100.3 FM... Welcome To The Jungle"... I mean, there was a presence and an attitude with that station when it came on the air... It oozed of it! It was a fun station to listen to, it was an exciting station to listen to... you never knew what they were going to do next! The personalities including of course Shannon, Shadow Steele, Whitney Allen, the Big Watusi among others were very memorable... And the marketing truly was masterful - in addition to those things you mentioned, they also had the t-shirts and of course, who can forget that they didn't play a commercial forever and then when they did, they charged a record $2,000 for their first one and $1,000-$1,500 for subsequent ones!!

Pirate's downfall came, in my opinion, when they got rid of some the slower mainstream stuff and became more rock oriented... they could have fixed things, but Shannon (in a rare moment of bad judgement) took the station even more in a rock direction, rather than the mainstream direction that most of us day 1 Pirate listeners were hoping... The station had a nice balanced mix of music when they came on the air... when Shannon left, it was very out of balance... the females, most especially, were long gone.

Movin' simply sounds extremely stale and boring at the moment with or without the Dees... look at their playlist... there are NO currents and a ton of gold!!! A few recent hits by the likes of Natasha Bedingfield, Gnarls Barkley, Shakira, Nelly Furtado and Justin Timberlake - all of which have been burnt to a crisp here thanks to KIIS and/or KYSR... Where's the current product? How about some NEW Beyonce or Jojo or Justin??? Unless big changes are made soon, Emmis is going to be VERY sorry that they took away LA's Country...

In most cases today new formats come on the air with no personalities, no promotions, no contesting, NOTHING excepet for the usual over produced imaging with the phoney electronically pitched voice sweepers.

Remember the FIRST impression is the LAST impression usually listeners think about your station.

Back in the day when a new format came on it signed on with both barrels blazing, tv billboard, mail-outs, great jocks connecting. Not anymore. Hire a CONsultant and plug in his jock in the box format because as the research says listeners only care about the music.

 

[radioresearcher]

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.???

I agree with you john...but remember the buzz pirate radio generated?! TV, billboards, water coolers...it was one of the last times I remember people actually getting EXCITED about a new radio station!

Sadly, the format never lived up to the hype...but wow, the branding concept and marketing strategy was brilliant.

Where was the buzz about Movin'? The tv spots were "weak" at best, and Rick Dees (although I love his old show) wasn't relevent enough to even get the old KISS faithful excited about his return...and the music, well just isn't gonna cut it in today's L.A.

I agree with you about the Buzz that Pirate created... "the Mothership has landed"... "Pirate Radio 100.3 FM... Welcome To The Jungle"... I mean, there was a presence and an attitude with that station when it came on the air... It oozed of it! It was a fun station to listen to, it was an exciting station to listen to... you never knew what they were going to do next! The personalities including of course Shannon, Shadow Steele, Whitney Allen, the Big Watusi among others were very memorable... And the marketing truly was masterful - in addition to those things you mentioned, they also had the t-shirts and of course, who can forget that they didn't play a commercial forever and then when they did, they charged a record $2,000 for their first one and $1,000-$1,500 for subsequent ones!!

Pirate's downfall came, in my opinion, when they got rid of some the slower mainstream stuff and became more rock oriented... they could have fixed things, but Shannon (in a rare moment of bad judgement) took the station even more in a rock direction, rather than the mainstream direction that most of us day 1 Pirate listeners were hoping... The station had a nice balanced mix of music when they came on the air... when Shannon left, it was very out of balance... the females, most especially, were long gone.

Movin' simply sounds extremely stale and boring at the moment with or without the Dees... look at their playlist... there are NO currents and a ton of gold!!! A few recent hits by the likes of Natasha Bedingfield, Gnarls Barkley, Shakira, Nelly Furtado and Justin Timberlake - all of which have been burnt to a crisp here thanks to KIIS and/or KYSR... Where's the current product? How about some NEW Beyonce or Jojo or Justin??? Unless big changes are made soon, Emmis is going to be VERY sorry that they took away LA's Country...

In most cases today new formats come on the air with no personalities, no promotions, no contesting, NOTHING excepet for the usual over produced imaging with the phoney electronically pitched voice sweepers.

Remember the FIRST impression is the LAST impression usually listeners think about your station.

Back in the day when a new format came on it signed on with both barrels blazing, tv billboard, mail-outs, great jocks connecting. Not anymore. Hire a CONsultant and plug in his jock in the box format because as the research says listeners only care about the music.

And you're right, that "Jack-FM" thing was a really bad idea. No. 1 English 25-54 practically every book since sign-on. I'm sure people are listening because of the great connection with the jocks. Oh, I'm sorry. they don't have them.

They just play great music and have killer imaging. They put together some cool events and let the listeners be on the air. Geez, what a concept.

 

[john77]

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.???

I agree with you john...but remember the buzz pirate radio generated?! TV, billboards, water coolers...it was one of the last times I remember people actually getting EXCITED about a new radio station!

Sadly, the format never lived up to the hype...but wow, the branding concept and marketing strategy was brilliant.

Where was the buzz about Movin'? The tv spots were "weak" at best, and Rick Dees (although I love his old show) wasn't relevent enough to even get the old KISS faithful excited about his return...and the music, well just isn't gonna cut it in today's L.A.

I agree with you about the Buzz that Pirate created... "the Mothership has landed"... "Pirate Radio 100.3 FM... Welcome To The Jungle"... I mean, there was a presence and an attitude with that station when it came on the air... It oozed of it! It was a fun station to listen to, it was an exciting station to listen to... you never knew what they were going to do next! The personalities including of course Shannon, Shadow Steele, Whitney Allen, the Big Watusi among others were very memorable... And the marketing truly was masterful - in addition to those things you mentioned, they also had the t-shirts and of course, who can forget that they didn't play a commercial forever and then when they did, they charged a record $2,000 for their first one and $1,000-$1,500 for subsequent ones!!

Pirate's downfall came, in my opinion, when they got rid of some the slower mainstream stuff and became more rock oriented... they could have fixed things, but Shannon (in a rare moment of bad judgement) took the station even more in a rock direction, rather than the mainstream direction that most of us day 1 Pirate listeners were hoping... The station had a nice balanced mix of music when they came on the air... when Shannon left, it was very out of balance... the females, most especially, were long gone.

Movin' simply sounds extremely stale and boring at the moment with or without the Dees... look at their playlist... there are NO currents and a ton of gold!!! A few recent hits by the likes of Natasha Bedingfield, Gnarls Barkley, Shakira, Nelly Furtado and Justin Timberlake - all of which have been burnt to a crisp here thanks to KIIS and/or KYSR... Where's the current product? How about some NEW Beyonce or Jojo or Justin??? Unless big changes are made soon, Emmis is going to be VERY sorry that they took away LA's Country...

In most cases today new formats come on the air with no personalities, no promotions, no contesting, NOTHING excepet for the usual over produced imaging with the phoney electronically pitched voice sweepers.

Remember the FIRST impression is the LAST impression usually listeners think about your station.

Back in the day when a new format came on it signed on with both barrels blazing, tv billboard, mail-outs, great jocks connecting. Not anymore. Hire a CONsultant and plug in his jock in the box format because as the research says listeners only care about the music.

And you're right, that "Jack-FM" thing was a really bad idea. No. 1 English 25-54 practically every book since sign-on. I'm sure people are listening because of the great connection with the jocks. Oh, I'm sorry. they don't have them.

They just play great music and have killer imaging. They put together some cool events and let the listeners be on the air. Geez, what a concept.

It's sad to say this, but JACK FM has the most "personality" of any station in the L.A. market at the moment.

 

[davideduardo]

It's sad to say this, but JACK FM has the most "personality" of any station in the L.A. market at the moment.

Not quite. Listen to Power 106 or Kiss or KLOS or KLSX or KFI for starters. Then there is the amazing KROQ, with Kevin & Bean, Jed the Fish and others.

Of course, 24/7 live personality is rampant on KSCA, KLVE, KRCD, KLAX, KBUE, KSSE, KHJ, KLYY, KXOL, etc.

I think what you are saying is that there is no station tha tplays your particular kind of music with the kind of personality you want.

 

[zumahans]

Welcome back, David. The Old Gabacho rides again!

 

[john77]

It's sad to say this, but JACK FM has the most "personality" of any station in the L.A. market at the moment.

Not quite. Listen to Power 106 or Kiss or KLOS or KLSX or KFI for starters. Then there is the amazing KROQ, with Kevin & Bean, Jed the Fish and others.

Of course, 24/7 live personality is rampant on KSCA, KLVE, KRCD, KLAX, KBUE, KSSE, KHJ, KLYY, KXOL, etc.

I think what you are saying is that there is no station tha tplays your particular kind of music with the kind of personality you want.

I should have prefaced it differently, David... But yeah, that last sentence probably does sum it up pretty well for me personally... Personally, I prefer to listen to stations that play "today's hits" with a good mix of recurrents and gold...

Amongst the AM stations, KFI definitely would get my vote. I can't honestly say I really like the "musical sound" of KROQ, KLOS or KPWR. I'm not a big fan of the alternative and classic rock formats... and I've never been a Power fan... KIIS had a lot more personality when the Dees was there... Ryan is more name than substance IMHO.

 

[Marv-L.A.]

'Pirate Radio' was THIRD in LA's ratings when Shannon left to return to NYC, so anybody who thinks that it was a failure doesn't know what the heck they're talking about.

He was consistently HUGE in AM drive, and the station took chunks out of the ratings of both KROQ & KZLA.

 

[davideduardo]

'Pirate Radio' was THIRD in LA's ratings when Shannon left to return to NYC, so anybody who thinks that it was a failure doesn't know what the heck they're talking about.

He was consistently HUGE in AM drive, and the station took chunks out of the ratings of both KROQ & KZLA.

Here is a pretty accurate Wikepedia quote:

"In addition, the company hired noted New York City based radio programmer and on air personality Scott Shannon as the new stations program director and morning drive time host. The station paid Mr. Shannon a then industry high yearly salary of $2.3 Million USD. After briefly registering successful ratings during the stations first six months, KQLZ soon experienced ratings too low to bill advertising rates high enough to sustain operation cost. Scott Shannon was let go in early 1991 and the station tried various format adjustments to help raise advertising revenue. In 1993, Westwood One sold KQLZ at a loss for only $40 Million USD, $16 Million less than what the company paid four years earlier. For these reasons, KQLZ is often cited by many in the radio industry as one of the most high profile failures in the history of commercial radio in the U.S.A."

The station was a dismal failure, and lost money.

 

[mostb1]

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.???

I agree with you john...but remember the buzz pirate radio generated?! TV, billboards, water coolers...it was one of the last times I remember people actually getting EXCITED about a new radio station!

Sadly, the format never lived up to the hype...but wow, the branding concept and marketing strategy was brilliant.

Where was the buzz about Movin'? The tv spots were "weak" at best, and Rick Dees (although I love his old show) wasn't relevent enough to even get the old KISS faithful excited about his return...and the music, well just isn't gonna cut it in today's L.A.

I agree with you about the Buzz that Pirate created... "the Mothership has landed"... "Pirate Radio 100.3 FM... Welcome To The Jungle"... I mean, there was a presence and an attitude with that station when it came on the air... It oozed of it! It was a fun station to listen to, it was an exciting station to listen to... you never knew what they were going to do next! The personalities including of course Shannon, Shadow Steele, Whitney Allen, the Big Watusi among others were very memorable... And the marketing truly was masterful - in addition to those things you mentioned, they also had the t-shirts and of course, who can forget that they didn't play a commercial forever and then when they did, they charged a record $2,000 for their first one and $1,000-$1,500 for subsequent ones!!

Pirate's downfall came, in my opinion, when they got rid of some the slower mainstream stuff and became more rock oriented... they could have fixed things, but Shannon (in a rare moment of bad judgement) took the station even more in a rock direction, rather than the mainstream direction that most of us day 1 Pirate listeners were hoping... The station had a nice balanced mix of music when they came on the air... when Shannon left, it was very out of balance... the females, most especially, were long gone.

Movin' simply sounds extremely stale and boring at the moment with or without the Dees... look at their playlist... there are NO currents and a ton of gold!!! A few recent hits by the likes of Natasha Bedingfield, Gnarls Barkley, Shakira, Nelly Furtado and Justin Timberlake - all of which have been burnt to a crisp here thanks to KIIS and/or KYSR... Where's the current product? How about some NEW Beyonce or Jojo or Justin??? Unless big changes are made soon, Emmis is going to be VERY sorry that they took away LA's Country...

In most cases today new formats come on the air with no personalities, no promotions, no contesting, NOTHING excepet for the usual over produced imaging with the phoney electronically pitched voice sweepers.

Remember the FIRST impression is the LAST impression usually listeners think about your station.

Back in the day when a new format came on it signed on with both barrels blazing, tv billboard, mail-outs, great jocks connecting. Not anymore. Hire a CONsultant and plug in his jock in the box format because as the research says listeners only care about the music.

And you're right, that "Jack-FM" thing was a really bad idea. No. 1 English 25-54 practically every book since sign-on. I'm sure people are listening because of the great connection with the jocks. Oh, I'm sorry. they don't have them.

They just play great music and have killer imaging. They put together some cool events and let the listeners be on the air. Geez, what a concept.

It's sad to say this, but JACK FM has the most "personality" of any station in the L.A. market at the moment.

Personality, no. Best produced, yes. Having the voice of the Jack format, Howard Cogan, available in Los Angeles is a big plus for them, The addition of former KROQ personality Freddie Snakeskin as a writer-producer at Jack has also been a plus. What's best about Jack is it has producers 24/7 that make the station fresh and timely unlike other Jack stations....and all FM stations in Los Angeles. Kind of like what top 40 once was but is failing to be now.

 

[john77]

Sometimes though, even the brightest minds fail... who can forget Scott Shannon's "Pirate Radio" experience here in L.A.???

I agree with you john...but remember the buzz pirate radio generated?! TV, billboards, water coolers...it was one of the last times I remember people actually getting EXCITED about a new radio station!

Sadly, the format never lived up to the hype...but wow, the branding concept and marketing strategy was brilliant.

Where was the buzz about Movin'? The tv spots were "weak" at best, and Rick Dees (although I love his old show) wasn't relevent enough to even get the old KISS faithful excited about his return...and the music, well just isn't gonna cut it in today's L.A.

I agree with you about the Buzz that Pirate created... "the Mothership has landed"... "Pirate Radio 100.3 FM... Welcome To The Jungle"... I mean, there was a presence and an attitude with that station when it came on the air... It oozed of it! It was a fun station to listen to, it was an exciting station to listen to... you never knew what they were going to do next! The personalities including of course Shannon, Shadow Steele, Whitney Allen, the Big Watusi among others were very memorable... And the marketing truly was masterful - in addition to those things you mentioned, they also had the t-shirts and of course, who can forget that they didn't play a commercial forever and then when they did, they charged a record $2,000 for their first one and $1,000-$1,500 for subsequent ones!!

Pirate's downfall came, in my opinion, when they got rid of some the slower mainstream stuff and became more rock oriented... they could have fixed things, but Shannon (in a rare moment of bad judgement) took the station even more in a rock direction, rather than the mainstream direction that most of us day 1 Pirate listeners were hoping... The station had a nice balanced mix of music when they came on the air... when Shannon left, it was very out of balance... the females, most especially, were long gone.

Movin' simply sounds extremely stale and boring at the moment with or without the Dees... look at their playlist... there are NO currents and a ton of gold!!! A few recent hits by the likes of Natasha Bedingfield, Gnarls Barkley, Shakira, Nelly Furtado and Justin Timberlake - all of which have been burnt to a crisp here thanks to KIIS and/or KYSR... Where's the current product? How about some NEW Beyonce or Jojo or Justin??? Unless big changes are made soon, Emmis is going to be VERY sorry that they took away LA's Country...

In most cases today new formats come on the air with no personalities, no promotions, no contesting, NOTHING excepet for the usual over produced imaging with the phoney electronically pitched voice sweepers.

Remember the FIRST impression is the LAST impression usually listeners think about your station.

Back in the day when a new format came on it signed on with both barrels blazing, tv billboard, mail-outs, great jocks connecting. Not anymore. Hire a CONsultant and plug in his jock in the box format because as the research says listeners only care about the music.

And you're right, that "Jack-FM" thing was a really bad idea. No. 1 English 25-54 practically every book since sign-on. I'm sure people are listening because of the great connection with the jocks. Oh, I'm sorry. they don't have them.

They just play great music and have killer imaging. They put together some cool events and let the listeners be on the air. Geez, what a concept.

It's sad to say this, but JACK FM has the most "personality" of any station in the L.A. market at the moment.

Personality, no. Best produced, yes. Having the voice of the Jack format, Howard Cogan, available in Los Angeles is a big plus for them, The addition of former KROQ personality Freddie Snakeskin as a writer-producer at Jack has also been a plus. What's best about Jack is it has producers 24/7 that make the station fresh and timely unlike other Jack stations....and all FM stations in Los Angeles. Kind of like what top 40 once was but is failing to be now.

Well put.