prescott said:
DID u see the article in the news about cousin brucie wanting no part of cbsfm after cbs offered him work there again. he said cbsfm wants to put songs from the 50's and early 60's in a vault and he cannot be a part of that......he is 100% right!!
UUUGGGGHHH! How many times are we going to keep playing THIS tired old record? Facts are facts. The station needed to become more contemporary by adding 80's and dropping 50's and pre-Beatles 60's from their regular playlist, in order to keep in line with the desired 25-54 demographic. You're not going to be able to attract advertisers with 55+. Plain and simple. I do think the station has done a very good job of spicing up the dayparts with their daily "Hall of Fame" themes. Lots of great tunes that aren't part of their regular rotation. It shows the programming department really working hard to keep the station/format sounding fresh and entertaining.
As far as "Cuz," this is not simply a case of sour grapes as it's not the first time he's spouted off about the station and the state of radio in general. All you have to do is read his "first" autobiography from 20 years ago, "Cousin Brucie-My Life In Rock-n-Roll Radio." Even then, he had no use for post 1969 music. I can remember in the late 80's when Brucie was doing a "Yesterday/Today" countdown on CBS-FM, he nearly had an on-air melt-down when he had to introduce a record by "DJ Jazzy Jeff & The Fresh Prince" (yes, "Parents Just Don't Understand"
DID get played on 101.1 in 1988!). He went on a 2 minute tirade about "group" names and why contemporary artists couldn't compare with those of yesteryear, like The Platters, The Coasters, The Penguins, et al.
While I respect the man for his many accomplishments in the industry, Brucie did
NOT invent Rock & Roll radio, although you'd swear by listening to him (or reading his book) that he did. As someone who at one time owned several radio stations, you would think he would have a better sense of how the business works and what it takes to be profitable--and reverting to the 50's/early 60's is clearly
NOT the way to go. If he's so sure that a format heavy on the "roots" of rock & roll would make money, with his considerable stature (and bank account) don't you think he would have moved heaven and earth to get it on the radio somewhere? C'mon Cousin Brucie--
PUT YOUR MONEY WHERE YOUR MOUTH IS!!