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Cousin Brucie

U

undersiege

From 6/10 USA Today

Cousin Brucie signs with Sirius
NEW YORK — Veteran New York disc jockey Bruce Morrow, dumped last week when WCBS-FM switched away from its oldies format, signed on Thursday with Sirius Satellite Radio. Morrow, whose radio days predate the Beatles, will host three shows: two with hits from the '50s, '60s and '70s, and his own talk show.
 
Yeah. Cousin Brucie was a radio habit of mine for many years. One thing about Bruce, he never misses an opportunity. I wonder if this deal precludes him from being on the air in New York. The way he was talking the other day, I would have sworn some deal at another NYC radio station was in the works.

I wish him well but it wouldn't be the first time he sold out for a good deal. Some 30 plus years later, I still recall how he left WABC for WNBC and he dropped a few notches in my book as a result.

> From 6/10 USA Today
>
> Cousin Brucie signs with Sirius
> NEW YORK — Veteran New York disc jockey Bruce Morrow, dumped
> last week when WCBS-FM switched away from its oldies format,
> signed on Thursday with Sirius Satellite Radio. Morrow,
> whose radio days predate the Beatles, will host three shows:
> two with hits from the '50s, '60s and '70s, and his own talk
> show.
>
 
> Pardon me for asking, but what does this have to do with
> North Florida?
>
Even though I have lived in North florida for over 20 years - I grew up 300 miles from NYC and listened to WABC at night on a regular basis on my first decent transistor radio. I used to sit in the dining room and do my homework listening to Cousin Brucie! My point is, my experience was most likely not that unusual. WABC, WLS, WCFL and other Top 40 stations were widely listened to over wide areas after dark in the 60's and the 70's until music radio moved to FM. The music we grew up with and the personalities made a lasting impression with us. Especially if you got into Radio. And Florida has been the adult home of many of these transplanted Midwesterners & Northeasterners. And another big factor is that what happens in the major markets (like New York & Chicago) tends to trickle down to smaller markets. Anybody that has been in the radio business for a while knows what I'm saying. Why do you think everybody and their brother is talking about Jack FM like it's the next best thing since sliced bread. Whatever seems to be hot format-wise in the large markets gets imitated (and usually incorrectly) unless the smaller stations have the resources and smarts to make it happen right. Now I don't know if the previous comment was made by someone outside of the business, but just because something didn't happen here or is a discussion about someone of national prominence, doesn't mean it shouldn't be discussed here. I do realize that to a younger listener or broadcaster WABC and WLS may mean nothing, but to us "boomers" - the fact that WCBS-FM was blown up and legendary radio personalities were sent packing - that does mean something! Radio is in a critical period - trying to lure younger listeners with some old approaches (like tight playlists). The fact is, there are too many choices, and radio is going to have to solve this current dilemma of still being relevent, interesting and exciting. Thanks for letting me vent.
 
Thanks for saying what you've said - as said many years ago, Right On!

> > Pardon me for asking, but what does this have to do with
> > North Florida?
> >
> Even though I have lived in North florida for over 20 years
> - I grew up 300 miles from NYC and listened to WABC at night
> on a regular basis on my first decent transistor radio. I
> used to sit in the dining room and do my homework listening
> to Cousin Brucie! My point is, my experience was most
> likely not that unusual. WABC, WLS, WCFL and other Top 40
> stations were widely listened to over wide areas after dark
> in the 60's and the 70's until music radio moved to FM. The
> music we grew up with and the personalities made a lasting
> impression with us. Especially if you got into Radio. And
> Florida has been the adult home of many of these
> transplanted Midwesterners & Northeasterners. And another
> big factor is that what happens in the major markets (like
> New York & Chicago) tends to trickle down to smaller
> markets. Anybody that has been in the radio business for a
> while knows what I'm saying. Why do you think everybody and
> their brother is talking about Jack FM like it's the next
> best thing since sliced bread. Whatever seems to be hot
> format-wise in the large markets gets imitated (and usually
> incorrectly) unless the smaller stations have the resources
> and smarts to make it happen right. Now I don't know if the
> previous comment was made by someone outside of the
> business, but just because something didn't happen here or
> is a discussion about someone of national prominence,
> doesn't mean it shouldn't be discussed here. I do realize
> that to a younger listener or broadcaster WABC and WLS may
> mean nothing, but to us "boomers" - the fact that WCBS-FM
> was blown up and legendary radio personalities were sent
> packing - that does mean something! Radio is in a critical
> period - trying to lure younger listeners with some old
> approaches (like tight playlists). The fact is, there are
> too many choices, and radio is going to have to solve this
> current dilemma of still being relevent, interesting and
> exciting. Thanks for letting me vent.
>
 
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